Improving Internet strategies and maximizing the social media presence of LLP                                     projects...
The vision:“To create a framework for the effectiveexploitation of results of LLP projects that isempowered by web strateg...
The project objective in a few words    • raise awareness    • provide a. tailor-made training                b. self-trai...
Steps towards the creation of a        framework for the effective     exploitation of LLP project resultsa)Identification...
Creating a framework for the effectiveexploitation of LLP project results (2) d)Self-paced training materials (including v...
Summary of objectives & links to WPs Identification & analysis of barriers to dissemination of WP2 LLP outcomes through we...
Challenges• Not only to identify best practices, but also to  promote      them     through   EACEA    official  documenta...
Bring some answers to the following                 questions:– What is the potential of social media in dissemination &  ...
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Vision, scope and challenges of the Web2LLP project

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In this presentation project manager Katerina Zourou presents the vision, scope and challenges of the Web2LLP project, which aims to improve Internet strategies and maximize the social media presence of lifelong learning projects.

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Vision, scope and challenges of the Web2LLP project

  1. 1. Improving Internet strategies and maximizing the social media presence of LLP projects Vision, scope and challenges of the Web2LLP projectKaterina Zourou, project initiator and project manager Web2Learn Kick-off meeting, Luxembourg, March 1 & 2, 2012. This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
  2. 2. The vision:“To create a framework for the effectiveexploitation of results of LLP projects that isempowered by web strategies including socialmedia”.
  3. 3. The project objective in a few words • raise awareness • provide a. tailor-made training b. self-training on web strategies & social media presence to LLP projects, including all sectorial, transversal & Jean Monnet actions .
  4. 4. Steps towards the creation of a framework for the effective exploitation of LLP project resultsa)Identification & analysis of barriers for dissemination of LLP outcomes & the role of social media in facilitating or impeding their deployment.b)Development of training materials including free, downloadable practical guides & methodological tools to facilitate exploitation of results through social media & web strategies, in EN, FR & IT.c) Series of tailor-made training sessions in EN, FR & IT for current LLP projects, adapted to the valorization strategies of these projects with the aim of strengthening their impact. The training sessions will take place online & face-to-face.
  5. 5. Creating a framework for the effectiveexploitation of LLP project results (2) d)Self-paced training materials (including video tutorials) for current beneficiaries and future LLP applicants & interested users. e)A digital showcase containing LLP projects that display optimal use of web strategies involving social media (triggering transfer of good practices), enriched by short interviews with their developers. f) Presentations at regional, European and international events involving LLP projects and also to policy makers with the aim of stimulating networks and empowering the virtuous circle between policy development & practical experiences. g)Mainstreaming activities seeking to influence & change systems in dissemination of activities in the lifelong learning area, at pan-European level
  6. 6. Summary of objectives & links to WPs Identification & analysis of barriers to dissemination of WP2 LLP outcomes through web strategy and social media Training materials in EN, FR & IT (practical guides & WP2 methodological tools for exploitation of results) Training sessions in EN, FR & IT for LLP project WP3 managers, online & face-to-face Video tutorials, based on the training materials WP5 A digital showcase containing LLP projects that display WP3/ optimal use of web strategies WP5 Presentations at regional, European & international WP3 events
  7. 7. Challenges• Not only to identify best practices, but also to promote them through EACEA official documentation for future applicants (e,g. the EACEA annual LLP guide & DG EAC website)• Explore whether materials can be used in other professional contexts (training of pros on web strategies & social media)• Strengthen the Web2LLP partnership through new cooperation and funding opportunities
  8. 8. Bring some answers to the following questions:– What is the potential of social media in dissemination & “marketing” of LLP projects?– How to effectively implement social media in communication & dissemination activities in the sense of a coherent web strategy?– Which are the most appropriate tools for the identified targeted groups of each LLP project?– How successful implementation of social media can empower participation & collaboration with target groups and groups more difficult to reach (ex. disadvantaged groups)?– Which are the most appropriate solutions for each of the most frequent dissemination activities of LLP projects (e.g. conferences, workshops, webinars, training sessions, competitions, public studies & reports, surveys, public events, happenings) ?

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