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Valentina Garoia - Social media strategy and action plan - Hands-on tips from European Schoolnet
 

Valentina Garoia - Social media strategy and action plan - Hands-on tips from European Schoolnet

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Presentazione della quinta lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP.

Presentazione della quinta lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP.

Tema: Tavola rotonda con manager esperti e risoluzione dei problemi
Author: Valentina Garoia
Website: http://www.web2llp.eu/it/training/online-session-5-tavola-rotonda

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  • what has been very successfull is k on iTEC: activities on the field from teachers: we use twitter to keep updates - facebook to showcase --- social media nimble sqdsdS
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Valentina Garoia - Social media strategy and action plan - Hands-on tips from European Schoolnet Valentina Garoia - Social media strategy and action plan - Hands-on tips from European Schoolnet Presentation Transcript

  • www.europeanschoolnet.org - www.eun.org Social media strategy and action plan - Hands-on tips from European Schoolnet 2 July 2013
  • www.europeanschoolnet.org - www.eun.org Outline of the presentation Social media best practice examples from European Schoolnet Social media used in our projects European Schoolnet: overview
  • www.europeanschoolnet.org - www.eun.org Dedicated to Support schools in bringing about the best use of technology in learning Promote the European dimension in schools and education Improve and raise the quality of education in Europe Network of 30 Ministries of Education in Europe Transformation of Teaching and Learning Processes European Schoolnet
  • www.europeanschoolnet.org - www.eun.org Observatory Projects http://itec.eun.org http://www.saferinternet.org To empower children to use the internet safely http://fcl.eun.org Fully equipped, reconfigurable, teaching and learning space developed by European Schoolnet www.etwinning.net
  • www.europeanschoolnet.org - www.eun.org 5
  • www.europeanschoolnet.org - www.eun.org 6 Social media used in our projects
  • www.europeanschoolnet.org - www.eun.org 7 • Plan in advance .. as much as you can – but be flexible! • Eg. Some problems we encountered: – «We need to have a profile for this project on twitter». We open the account straigth away.. However there is no strategy behind! Think twice and elaborate your strategy before launching your twitter or fb page. – Discuss with your partners first! Be aware of their strenghts and of their social media presence. Where are we?
  • www.europeanschoolnet.org - www.eun.org Good practice for social media: 5 pillars 8
  • www.europeanschoolnet.org - www.eun.org 9 • Social media: why? • Immediate – Personal – Social • Know your project: what is the goalwhat is the goal? What is your audience? What is the message you want to convey? What is the timeframe? What resources do you have? • Target audience Goal Activities (Comms channels) • Include your social media strategy in your communication plan • Check if the name is already taken www.namecheck.com • Map your and your project partners’ social media • Map existing projects/channels on social media Analysis and planning
  • www.europeanschoolnet.org - www.eun.org Make your choice • Consider carefully the channels (website/social media accounts/newsletters) you want to have – Set up your social media accounts – if needed ! – Consider to coordinate editorial content between website/existing accounts – E.g. for some of our projects we “use” European Schoolnet Facebook or Twitter accounts: For iTEC (itec.eun.org): iTEC website; European Schoolnet Facebook page; Twitter hashtag: # itec_eu. – Bottom up approach: learning activities/videos realized by teachers – iTEC: video: http://bit.ly/11wTQGk • Consider the audience, type of message – KeyCoNet (researchers): website + Slideshare + LinkedIn / no FB – Scientix: website with teachers community, Twitter, no FB 10
  • www.europeanschoolnet.org - www.eun.org Analysis and planning • The decision of using social media can be reflected in the budget (and HR aspect) – Subscription to online tools to manage and schedule your posts – Facebook ads or google campaigns require budget – Buying pictures, filming, editing videos are additional costs • Identify your “Champions” – E.g.: very engaged teachers/bloggers who contribute to the content/project. They have already their networks – great booster! • Cooperating with partners is essential – E.g. iTEC: our industry partners are very active on twitter 11
  • www.europeanschoolnet.org - www.eun.org 12
  • www.europeanschoolnet.org - www.eun.org Production/maintenance • Once the website and social media accounts are set up - who is in charge? – Integrate your social media within your website (e.g. AddThis) – Collaborative work: involve partners, experts, participants at events – Leadership: editorial coordination • Consider using some tools: – for managing your social media (e.g. We use SproutsocialSproutsocial: manage several accounts, track conversation, assign tasks across the team, search keywords (only 1 week back) include report functionalities. Other tools: – Hootsuite.com: social media dashboard, free up to 5 accounts – TweetDeck.com: share contacts across accounts – Socialbro.com: manage and analyse your twitter community 13
  • www.europeanschoolnet.org - www.eun.org Production/maintenance • Create valuable content – Make your content readable, actionable, sharable – Storytelling is crucial – “human are visual first” http://www.resource-media.org/wp-content/uploads/2013/04/Visual-storytelling-guide.pdf • Social media is all about PEOPLE and ENGAGEMENT – Tweet back, thanks people who re-tweet you, like pages that shared content with you, ask questions, join conversations on similar topic, reply to comments, be there! • New demands should be analysed – Review the communications strategy every year: be flexible! – E.g: Is this new tool/account going to bring any added value? E.g. we are re-thinking the social media strategy of inGenious and plan to have FB and Twitter (building new brand, sustainability vision) 14
  • www.europeanschoolnet.org - www.eun.org http://www.resource-media.org/wp-content/ uploads/2013/04/Visual-storytelling-guide.pdf 15
  • www.europeanschoolnet.org - www.eun.org Monitoring/Reporting • Monitoring your social media impact – It should not take place only at the end of your project – Pay attention to your “peak events”: Twitter is extremely useful during your conference as “real time” social media • Use reporting tools, depending on your organisation/budget – Facebook insight: free, offers quite in-depth analysis of your fb page – Trendsmap: free, useful for hashtag maps – Sproutsocial: not free, unlimited reporting (remember to link your social account to it since the start! Or you’ll miss your report) 16
  • www.europeanschoolnet.org - www.eun.org 17
  • www.europeanschoolnet.org - www.eun.org 18
  • www.europeanschoolnet.org - www.eun.org Questions/Doubts? • Remember: always ask WHY!  • Any question? Thanks! Valentina.Garoia@eun.org Find us on Twitter @eu_schoolnet and facebook european.schoolnet 19