Session 3: Katerina Zourou (Web2Learn) Managing the social media presence of your LLP project

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Third session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Managing and measuring your social media presence
Author: Katerina Zourou (Web2Learn)
Website: http://www.web2llp.eu/training/online-session-3-management-impact

Published in: Business, Technology
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Session 3: Katerina Zourou (Web2Learn) Managing the social media presence of your LLP project

  1. 1. This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu Katerina Zourou Web2Learn, Greece Managing and measuring your social media presence
  2. 2. Some practical advice Experience gained through: • KA2 network • KA4 project My profile: Not a social media expert  Some experience in realistic and adaptable solutions in line with the LLP context
  3. 3. Managing the social media presence of your LLP project 2 dimensions Human resources Time 3
  4. 4. Managing human resources efficiently • Identify project partners eager to learn from the process of engaging with social media (a project as a learning process) • Get your project partners to see the added value of SM applications in their own context
  5. 5. Managing human resources efficiently (2) • Example from LS6 network: a rotation system to maintain social media activity Sharing responsibility Building a common understanding of difficulties and added value of digital communication Building shared ownership Learning together
  6. 6. Managing time of your social media activity • Use a social media editor (Hootsuite, Tweetdeck) In LS6 and Web2LLP projects: Tweetdeck Advantages: • Schedule your posts ahead of time (like setting an alarm clock) • See who addresses you on social media • Collect valuable information streams without needing to be on SM 24/7
  7. 7. ‘Best time to tweet’ feature (Example of the SocialBro dashboard for the LS6 network)
  8. 8. Scheduling a tweet (on Tweetdeck)
  9. 9. Demonstrating social media activity in official LLP reports Not just a report proving social media presence: =>Demonstrate how the social media activity adresses needs of your target groups 2 examples of indicators regarding (social media) impact(Frequency, reach, engagement with target groups)
  10. 10. Example 1: Geographic coverage of the Web2LLP project Website visits collected through Google analytics
  11. 11. Example 2: Videos going viral (Vimeo channel of the LS6 network) http://vimeo.com/channels/ 195600

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