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Session 1: Valentina Garoia (European Schoolnet) Web strategy and action plan - Hands-on tips from European Schoolnet
 

Session 1: Valentina Garoia (European Schoolnet) Web strategy and action plan - Hands-on tips from European Schoolnet

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First session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. ...

First session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Setting up a web strategy and communication action plan
Author: Valentina Garoia (European Schoolnet)
Website: http://web2llp.eu/training/online-session-1-web-strategy

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    Session 1: Valentina Garoia (European Schoolnet) Web strategy and action plan - Hands-on tips from European Schoolnet Session 1: Valentina Garoia (European Schoolnet) Web strategy and action plan - Hands-on tips from European Schoolnet Presentation Transcript

    • www.europeanschoolnet.org - www.eun.org Web strategy and action plan - Hands-on tips from European Schoolnet 4 September 2013
    • www.europeanschoolnet.org - www.eun.org European Schoolnet: • Overview Outline of the presentation Digital communications strategy: • 5 pillars • Examples of comms activities from European Schoolnet
    • www.europeanschoolnet.org - www.eun.org European Schoolnet: network of Ministries of Education Aim: promote the best use of ICT in teaching/learning http://itec.eun.org http://www.saferinternet.org To empower children to use the internet safely http://fcl.eun.org Fully equipped, reconfigurable, teaching and learning space developed by European Schoolnet www.etwinning.net
    • www.europeanschoolnet.org - www.eun.org 4 w w w . e u n . o r g
    • www.europeanschoolnet.org - www.eun.org Digital communications strategy: 5 pillars 1) Analysis 2) Planning 3) Production 4) Maintenance 5) Monitoring/Reporting 5
    • www.europeanschoolnet.org - www.eun.org 6 • Know your project: what is the goal? What is your audience? What is the message you want to convey? What is the timeframe? What resources do you have? • Target audience Goal Activities (Comms channels) • At proposal stage include your web/social media strategy in your communication plan (website, conferences, workshops, print products, videos, webinars and social media...) • Check if the name is already taken www.namecheck.com (for website, social media accounts) • Map your and your project partners’ channels and social media • Map existing projects/channels on the field Analysis and planning
    • www.europeanschoolnet.org - www.eun.org Make your choice • Consider carefully the channels (website/social media accounts/newsletters) you want to have – Set up your website (CMS: wordpress) and social media accounts – if needed – Consider to coordinate editorial content between website/existing accounts – E.g. for some of our projects we “use” European Schoolnet Facebook or Twitter accounts. E.g. iTEC (itec.eun.org) is promoted via European Schoolnet Facebook page; Twitter hashtag: #itec_eu. Bottom up approach: learning activities/videos realized by teachers • Consider the audience, type of message – KeyCoNet (researchers): website + Slideshare + LinkedIn / no FB – Scientix: website with teachers community, Twitter, no FB – POLL: What is the best way to engage with your audience? 7
    • www.europeanschoolnet.org - www.eun.org Analysis and planning • The decision of using social media can be reflected in the budget (and HR aspect) – Subscription to online tools to manage and schedule your posts – Facebook ads or google campaigns require budget – Buying pictures, filming, editing videos are additional costs • Identify your “Champions” – E.g.: very engaged teachers/bloggers who contribute to the content/project. They have already their networks – great booster! • Cooperating with partners is essential – E.g. iTEC: our industry partners are very active on twitter 8
    • www.europeanschoolnet.org - www.eun.org 9
    • www.europeanschoolnet.org - www.eun.org Production/maintenance • Once the website and social media accounts are set up - who is in charge? – Integrate your social media within your website (e.g. AddThis) – Collaborative work: involve partners, experts, participants at events – Leadership: editorial coordination • Consider using some tools: – for managing your social media (e.g. We use Sproutsocial: manage several accounts, track conversations, assign tasks across the team, search keywords, report. Other tools: – Hootsuite.com: social media dashboard, free up to 5 accounts – TweetDeck.com: share contacts across accounts – Socialbro.com: manage and analyse your twitter community – for sending out newsletters (e.g. we use Mailchimp) 10
    • www.europeanschoolnet.org - www.eun.org Production/maintenance • Create valuable content – Make your content readable, actionable, sharable – Visual content POLL: How would you best interact on social media with project participants or stakeholders? • Social media is all about PEOPLE and ENGAGEMENT – Tweet back, thanks people who re-tweet you, like pages that shared content with you, ask questions, join conversations on similar topic, reply to comments, be there! • New demands should be analysed – Review the communications strategy every year: be flexible! – E.g: Is this new tool/account going to bring any added value? E.g. we are re-thinking the social media strategy of inGenious and plan to have FB and Twitter (building new brand, sustainability vision) 11
    • www.europeanschoolnet.org - www.eun.org Monitoring/Reporting • Monitoring your social media impact – It should not take place only at the end of your project – Pay attention to your “peak events”: Twitter is extremely useful during your conference as “real time” social media • Use reporting tools, depending on your organisation/budget – Facebook insight: free, offers quite in-depth analysis of your fb page – Trendsmap: free, useful for hashtag maps – Sproutsocial: not free, unlimited reporting (remember to link your social account to it since the start! Or you’ll miss your report) 12
    • www.europeanschoolnet.org - www.eun.org 13
    • www.europeanschoolnet.org - www.eun.org Questions/Doubts? • Remember: always ask WHY!  • Any question? Thanks! Valentina.Garoia@eun.org Find us on Twitter @eu_schoolnet and facebook european.schoolnet 14