Fifth session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: Round-table with experienced managers and trouble-shooting Author: Petra Newrly Website: http://web2llp.eu/training/pilot-online-session-5-roundtable

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Social Media for LLP projects
Petra Newrly, MFG Baden-Württemberg
28 May 2013

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Introduction and Background
Institution:
 MFG Baden-Württemberg – Public Innovation Agency for IT
and Media; http://innovation.mfg.de/en
 One main goal: Promoting the ICT uptake in the broad society
LLP Project experiences – some examples:
 Promoting web 2.0 uptake in Vocational Education Training
and Adult Learning Area
http://www. svea-project.eu
 Learning 2.0gether aims to help unemployed young people
with web 2.0 skills to gain employment and at the same time
increase the web 2.0 skills and experience of older workers in
business.
http://www.learning2gether.eu/

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Social Media Tools
https://www.facebook.com/Learning2.0gether
https://twitter.com/learning2gethr
http://www.linkedin.com/groups/Learning-20gether-Project-
4777309
https://twitter.com/SVEAproject
http://bit.ly/12S32HE

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Source: jeff Metzger - Fotolia
Challenges
 Participation / Contribution
 Language
 Responsibility
 Identification of the right tool
 Attracting followers and contributors
 Establishing a social media strategy from the project beginning

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Good Experiences
1. Organisation
 Clear rules
 Clear strategy
 Concentration on one or two tools
 Monitor your activities
2. Writing
 Promoting the interaction with other relevant Social Media participants (@ + #
icon)
 Not only about the project but also news on the topic as such
 Keep it clear, simple, without jargon