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Petra Newrly - MFG - Social Media for LLP projects

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Fifth session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. …

Fifth session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Round-table with experienced managers and trouble-shooting
Author: Petra Newrly
Website: http://web2llp.eu/training/pilot-online-session-5-roundtable

Published in: Business, Technology
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  • 1. MFG - Enabling Innovation with ICT and MediaISO 9001 certifiedfor innovation andrelationship management© MFG Baden-Württemberg | 1Social Media for LLP projectsPetra Newrly, MFG Baden-Württemberg28 May 2013
  • 2. MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 2Introduction and BackgroundInstitution: MFG Baden-Württemberg – Public Innovation Agency for ITand Media; http://innovation.mfg.de/en One main goal: Promoting the ICT uptake in the broad societyLLP Project experiences – some examples: Promoting web 2.0 uptake in Vocational Education Trainingand Adult Learning Areahttp://www. svea-project.eu Learning 2.0gether aims to help unemployed young peoplewith web 2.0 skills to gain employment and at the same timeincrease the web 2.0 skills and experience of older workers inbusiness.http://www.learning2gether.eu/
  • 3. MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 3Social Media Toolshttps://www.facebook.com/Learning2.0getherhttps://twitter.com/learning2gethrhttp://www.linkedin.com/groups/Learning-20gether-Project-4777309https://twitter.com/SVEAprojecthttp://bit.ly/12S32HE
  • 4. MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 4Source: jeff Metzger - FotoliaChallenges Participation / Contribution Language Responsibility Identification of the right tool Attracting followers and contributors Establishing a social media strategy from the project beginning
  • 5. MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 5Good Experiences1. Organisation Clear rules Clear strategy Concentration on one or two tools Monitor your activities2. Writing Promoting the interaction with other relevant Social Media participants (@ + #icon) Not only about the project but also news on the topic as such Keep it clear, simple, without jargon

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