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Petra Newrly - MFG - Social Media for LLP projects
 

Petra Newrly - MFG - Social Media for LLP projects

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Fifth session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. ...

Fifth session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Round-table with experienced managers and trouble-shooting
Author: Petra Newrly
Website: http://web2llp.eu/training/pilot-online-session-5-roundtable

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    Petra Newrly - MFG - Social Media for LLP projects Petra Newrly - MFG - Social Media for LLP projects Presentation Transcript

    • MFG - Enabling Innovation with ICT and MediaISO 9001 certifiedfor innovation andrelationship management© MFG Baden-Württemberg | 1Social Media for LLP projectsPetra Newrly, MFG Baden-Württemberg28 May 2013
    • MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 2Introduction and BackgroundInstitution: MFG Baden-Württemberg – Public Innovation Agency for ITand Media; http://innovation.mfg.de/en One main goal: Promoting the ICT uptake in the broad societyLLP Project experiences – some examples: Promoting web 2.0 uptake in Vocational Education Trainingand Adult Learning Areahttp://www. svea-project.eu Learning 2.0gether aims to help unemployed young peoplewith web 2.0 skills to gain employment and at the same timeincrease the web 2.0 skills and experience of older workers inbusiness.http://www.learning2gether.eu/
    • MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 3Social Media Toolshttps://www.facebook.com/Learning2.0getherhttps://twitter.com/learning2gethrhttp://www.linkedin.com/groups/Learning-20gether-Project-4777309https://twitter.com/SVEAprojecthttp://bit.ly/12S32HE
    • MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 4Source: jeff Metzger - FotoliaChallenges Participation / Contribution Language Responsibility Identification of the right tool Attracting followers and contributors Establishing a social media strategy from the project beginning
    • MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 5Good Experiences1. Organisation Clear rules Clear strategy Concentration on one or two tools Monitor your activities2. Writing Promoting the interaction with other relevant Social Media participants (@ + #icon) Not only about the project but also news on the topic as such Keep it clear, simple, without jargon