Maria Ranieri - Università di Firenze - Being on the Social Media.

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Presentazione della seconda lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP. …

Presentazione della seconda lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP.

Tema: Selezionare gli strumenti di social media
Author: Maria Ranieri
Website: http://web2llp.eu/it/training/online-session-3-gestire-la-propria-presenza

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  • 1. Being on the Social Media.Some examples of ‘good’ practiceMaria RanieriUniversity of Florencemaria.ranieri@unifi.it
  • 2. My specific point of view• I’m an academic at the University of Florence• I have been coordinating EU projects• I’m dealing with social media, particularlysocial networks, and their pedagogicalpotential. For example, I have conducted someresearch on groups of teachers in FB(http://onlinelibrary.wiley.com/doi/10.1111/j.1467-8535.2012.01356.x/abstract)• I’m interested in increasing visibility of myresearch projects and results
  • 3. My online social presencehome page: http://www.lte-unifi.net/elgg/mran/facebook: http://www.facebook.com/ranierimariatwitter: http://twitter.com/emmeranacademia.edu: http://unifi.academia.edu/mariaranieriresearchgate:https://www.researchgate.net/profile/Maria_Raniericloudworks: http://cloudworks.ac.uk/user/view/4661slideshare: http://www.slideshare.net/MariaRanieri1
  • 4. 1. Context, Target and AimsWhen defining a social media strategy to beonline, context, target and project’s aimsstrongly impact on the type and the way socialmedia are used.Since I’m particularly interested inacademics and teachers, I try to keep updatedsocial presence of my projects, particularly oncertain social network
  • 5. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook• In 2012 I developed a Toolkit on Media LiteracyEducation as part of the Virtual Stages AgainstViolence (VSAV, http://virtualstages.eu) project.• VSAS was financed by the Daphne III programmewith the aim of empowering young people throughthe development of media critical awareness andmedia literacy skills.• VSAS was coordinated by CESIE (www.cesie.org), anItalian NGO
  • 6. • To promote this tool I wanted to reach teachers,educators and scholars in Media education• At this purpose I planned to main strategies:– Disseminate the toolkit through academia.edu– Select groups of teachers in FacebookAn example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook
  • 7. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook
  • 8. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook
  • 9. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook
  • 10. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook
  • 11. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook
  • 12. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in Facebook
  • 13. An example: Toolkit on Media Literacy onAcademia.edu & Teachers in FacebookAfter months, it is difficultold posts in FB
  • 14. 2. Meaningful combinationof social toolsWhen defining a social media strategy to beonline, a meaningful combinationof social tools is also important to promoteyour projectsLook at some examples…
  • 15. An example: SoMobNet on Cloudworks &Slideshare• In 2012 I managed the research group SoMobNet. SoMobNetstands for “Social Mobile Network to Enhance CommunityBuilding for Adults’ Informal Learning”. It is a capacitybuilding network part-funfed by STELLAR, the only Network ofExcellence on TEL (Technology-Enhanced Learning) fundedwithin FP7 with the objective to unify the diverse TELcommunities.• Partners include Università degli Studi di Firenze (Italy),Institute of Education (UK), Istituto per le TecnologieDidattiche, Consiglio Nazionale delle Ricerche (Italy),Universität Bremen (Germany), Attiko Vocational TrainingCenter (Greece) and LTRI, London Metropolitan University(UK).• SoMobNet website: http://www.somobnet.eu
  • 16. An example: SoMobNet on Cloudworks &Slideshare• Since it was a research project, I wanted to mainlyreach scholars and particularly disseminatepresentations of the research study.• At this purpose I planned to main strategies:– Disseminate a presentation of the project throughcloudworks, a social network for academics– Upload the presentationon slideshare
  • 17. An example: SoMobNet on Cloudworks &Slideshare
  • 18. An example: SoMobNet on Cloudworks &Slideshare
  • 19. An example: SoMobNet on Cloudworks &Slideshare
  • 20. An example: SoMobNet on Cloudworks &Slideshare
  • 21. 3. Launching a projectWhen defining a social media strategy to beonline, it is also important to launch yourproject onlineLook at some examples…
  • 22. An example: e-Engagement against Violence• In 2012-13 I started a new project titled e-Engagement against Violence (e-EAV). The projectaims at contrasting new populism and racism on thedigital media by promoting young peopleempowerment.• e-EAV is financed by the Daphne III programme.• e-EAV is coordinated by the University of Florence.• Website of the project:http://www.engagementproject.eu
  • 23. An example: e-Engagement against Violence• To launch the project I have open a Facebook FanPage
  • 24. An example: e-Engagement against Violence
  • 25. An example: e-Engagement against Violence
  • 26. An example: e-Engagement against Violence
  • 27. Thank you!Maria RanieriUniversity of Florencemaria.ranieri@unifi.it