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The basics of setting up a webstrategy and communicationaction plan for an LLP project –PART 2This project was financed wi...
When should I launch my onlinepresence?
THINK ‘PROMOTION’• Typical web & social growth:TimeUsersIf you need the audience. Go get it!Try to avoid the typical growt...
Social media presence can beestablished before a websiteBUTOnly after a communication actionplan has been established!
Web vs. Social• Social media is beyond ‘importing’ dissemination methodsand messages into a new media, it’s a tool for dia...
Comparing social tools andchannels• Discussions & Exposure amongst peers –Linkedin, blog, curation tools• Dissemination of...
Tactics, tools and integration ofweb & SM• Establish presence: www.erscharter.eu• Listen: Go where your audience is alread...
Quick Quiz to help us figure out theMOST IMPORTANT CONTENT...Q1: This social service was launched 28 monthsago and has 100...
ANSWER: InstagramLesson # 1: IMAGES & VISUAL IMPACT are paramountQ2: Companies that use this channel to publishcontent and...
ANSWER: A blogLesson # 2: ‘Don’t just feed the beast, create bettercontent!’Q3: Who is Jason Collins and why is EVERYONEtw...
ANSWER: The first active NBAplayer to come out as gayLesson # 2: Mystery and controversy get people tolook, discuss and re...
Develop promotion scheme toattract users (contest, Events,webinars, leverage influencers,SEO) – We want to get noticed!Sta...
Possible answers to frequentlyoccurring situations (or problems)1. “We have no extra days to allocate todissemination thro...
Case #1“We have no extra days to allocateto dissemination through social media”Benefit from social media dynamics (althou...
Case #2:”The partnership doesn’t have theskills to cope with a web strategy builton social media”• Get your project partne...
Case #3: How do we cope with themultilingual dimension of the projectthrough social media?(case typical innetworks)Bring ...
Case #4:” I’d like to use SM but don’tknow how to get the public interested inthe projectSpecify your target group (“the ...
Thank you!http://www.web2llp.eu/@Web2LLPhttp://groups.diigo.com/group/web2llp
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Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for LLP Projects - Part 2

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First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy

Published in: Technology, Business
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  • First of all, let me remind you that this session is only a short introductory course. Our project team is very happy to help you deal with this type of situation or problem, either during our courses or through the online helpdesk that was launched this week. This project is built to help project teams understand and design better communication strategies, so we are here to provide guidance to the situations you face. Now, regarding question 1, a possible answer can be: -think of intelligent ways to use social networking dynamics with little investment of human resources. Setting up an RSS feed, embedding tools that help spread information across social media channels is one tip that we can give. Facilitating the spread of information by easy to embed plugins is recommended Regarding question 4: then the reply would be: engage with your public. Interact with your followers, build a bi-directional relationship with them. Social media are not suited to vertical communcation, listening to your friends and followers through social media is our advice. Plus, identify experts in the field of your LLP project, engage with them through social media, this will increase the visibility and recognition of your project. There is a need to see Internet & SM as a means to create opportunities for engagement with the public.
  • (situation of low HR investment)
  • Transcript of "Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for LLP Projects - Part 2"

    1. 1. The basics of setting up a webstrategy and communicationaction plan for an LLP project –PART 2This project was financed with the support of the European Commission. This publication is the sole responsibility of theauthor and the Commission is not responsible for any use that may be made of the information contained therein.http://www.web2llp.euGary ShochatP.A.U Education
    2. 2. When should I launch my onlinepresence?
    3. 3. THINK ‘PROMOTION’• Typical web & social growth:TimeUsersIf you need the audience. Go get it!Try to avoid the typical growth curve because by the timeyou reach critical mass your LLP Project might be over!
    4. 4. Social media presence can beestablished before a websiteBUTOnly after a communication actionplan has been established!
    5. 5. Web vs. Social• Social media is beyond ‘importing’ dissemination methodsand messages into a new media, it’s a tool for dialogue withNEW methods and new messages.Shake, Stir & be flexible• BLEND• Mix• Look for synergies EVERYWHERE!• Remember: SM and WEBSITES need to be‘alive’ in order to do the work
    6. 6. Comparing social tools andchannels• Discussions & Exposure amongst peers –Linkedin, blog, curation tools• Dissemination of content and exposureamongst peers – twitter (in ‘real time’), blog,curation tools• Colloquial and ‘social’ interaction – facebook• High visual impact and easy sharing – video &images
    7. 7. Tactics, tools and integration ofweb & SM• Establish presence: www.erscharter.eu• Listen: Go where your audience is already, join networksand professional communities, identify hashtags and topics,identify influencers. https://twitter.com/ERSCharter• Collect and curate content• Publishhttp://www.erscharter.eu/inaction/blog/list• Promote and Communicatehttp://www.causes.com/actions/1679061-no-more-victims-on-the-roads
    8. 8. Quick Quiz to help us figure out theMOST IMPORTANT CONTENT...Q1: This social service was launched 28 monthsago and has 100 Million monthly users and over300 million photos are uploaded through it tothe web daily….
    9. 9. ANSWER: InstagramLesson # 1: IMAGES & VISUAL IMPACT are paramountQ2: Companies that use this channel to publishcontent and insight on a regular basis have 55%more web visitors
    10. 10. ANSWER: A blogLesson # 2: ‘Don’t just feed the beast, create bettercontent!’Q3: Who is Jason Collins and why is EVERYONEtweeting about him?
    11. 11. ANSWER: The first active NBAplayer to come out as gayLesson # 2: Mystery and controversy get people tolook, discuss and respondRemember…On social media: Be Personal!On website: be usable and clear.Measure continuously, Publish and ‘republish’content, Display content in various formats acrossvarious platforms.Link platform to SM (bi-directional)
    12. 12. Develop promotion scheme toattract users (contest, Events,webinars, leverage influencers,SEO) – We want to get noticed!Stand out, attract audience andattract search engines.
    13. 13. Possible answers to frequentlyoccurring situations (or problems)1. “We have no extra days to allocate todissemination through social media”2. “We don’t have the skills to cope with a WScontaining social media”3. “The project operates in many languages and wedon’t know how to cope with the multilingualaspect of social media”4. “Although we want to use SM, we don’t knowhow to make users interested in our project”
    14. 14. Case #1“We have no extra days to allocateto dissemination through social media”Benefit from social media dynamics (althoughyou shouldn’t expect SM to work only on their own)Create an RSS feedEmbed an AddThis plugin/ share buttons in yourpage
    15. 15. Case #2:”The partnership doesn’t have theskills to cope with a web strategy builton social media”• Get your project partners to see the addedvalue of SM applications in their owncontext…how important is social media fortheir professional ties, for their colleagues andpeers and for expanding their reach?
    16. 16. Case #3: How do we cope with themultilingual dimension of the projectthrough social media?(case typical innetworks)Bring into surfacethe multilingualdimension of yourproject
    17. 17. Case #4:” I’d like to use SM but don’tknow how to get the public interested inthe projectSpecify your target group (“the general public isnot a target group”) ; go and meet it through social networks=> locateniches where your target group is active (FBgroups, pages, LinkedIn groups, etc.)Engage with your target groupCreate opportunities for engagement on Twitter:Follow peer expertsFollow people who follow youReply to your followers/show interest in what they do
    18. 18. Thank you!http://www.web2llp.eu/@Web2LLPhttp://groups.diigo.com/group/web2llp
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