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Bernard Van Isacker - PhoenixKM - ViPi's specific experience in using social media

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Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. …

Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Selecting and choosing social media tools
Author: Bernard Van Isacker
Website: web2llp.eu /training/pilot-online-session-2-tools

Published in: Technology, Business

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  • 1. ViPi’s specific experiencein using social media – case study7 May 2013
  • 2. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu ViPi KA3-ICT network project Background on PhoenixKM What do we want to achieve? How do we do it? How do we use it for project outcomesdissemination? Caveats/ do’s and don’ts What about accessibility?Outline
  • 3. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euMain specialisation in SEM=SEO+SEA+SMOo SEO (search engine optimization)o SE(M)A (search engine marketing/advertising)o SMO (social media optimization)o Main clients: insurance and music industrySocial focus:o ICT enabling people with disabilities during education, job seeking andemploymento Special interest in basic ICT and ICT-based assisted technology (AT) skillstrainingo We coordinate 3 projects: 2 KA3-ICT projects (ViPi – basic ICT skills trainings, SGSCC – post ViPifocused on social competence training using ViPi tools) 1 Leonardo Da Vinci Development of Innovation Project (ATLEC – ICTbased assisted technology knowledge)About us
  • 4. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euWhat do we want to disseminate as a project?Updates on our project work: news current affairs of projectsSurveys or analyses we prepared.Final deliverables that are ready to go out: downloads, softwareOrganisation of an event, either local or EuropeanPresentations made at eventsPictures of eventsVideos of the project and or of eventsReaching out to press/mediaOther ideas?What?
  • 5. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euHow do we do this?Reaching out to various stakeholders andgatekeepersUsing various complementary (accessible)channelsAnd making use of what FREE tools can offerusHow?
  • 6. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euTwitter and aggregators like TweetDecko Have something meaningful to sayand use hashtags (#)o Re-tweet only project relevant materialo Material: 140 character message, image,sound, video, PDF, image + sound, linkso Delivery methods: tweetwall, embedded inwebsite, rss (FB, Tumblr, ...), data to e-mailSocial media - Twitter
  • 7. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFacebook page (not profile)o Avoid a ratatouille of postingso Make the page attractiveo Material: unlimited character message, image(galleries), tagging, sound, video, PDF, image +sound, linkso Delivery methods: rss (Twitter), videoembeddingSocial media - Facebook
  • 8. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euYouTube channel and videoso Select relevant videoso Videos can be made easily withsmartphones using various apps if neededo Material: video, sound, screencapturing,captured presentationso Delivery method: embedding, link, rss (FB,Twitter, ...), channelsSocial media - YouTube
  • 9. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euSlideShareo Upload your presentations,newsletters, etc. They transfer totextual versions and are annotatedwith tags -> Google friendlyo Material: PPT, PDF, documents, videoo Delivery method: embedding, rss (FB,Twitter, ...)Social media - Slideshare
  • 10. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euSocial media connections
  • 11. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euTwitter : twitter.com/ViPi_projectViPi Twitter
  • 12. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFacebook : www.facebook.com/vipiprojectViPi Facebook
  • 13. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euYouTube : youtube.com/user/AccessForAlleuViPi YouTube
  • 14. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euSlideShare : slideshare.net/phoenixkmViPi SlideShare
  • 15. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euDon’tsChase quantity in followers, tweets, likes, etc.Have a say about everything.Share personal data and opinions (religious, political)Do’sEnsure you reach those you need to reach (quality)Think before tweetingDon’t pretend to be a “guru”, “expert”, etc. in yourprofile.Do’s & Don’ts
  • 16. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euAccessibility social media - common accessibility issuesLack of section headings: screenreader users use the “H”shortcut to enlist all headings that appear in a website, documentor presentation: eg. <h1> instead of <b> and large font size,heading functionalities in MS Word, LibreOffice, ...Poor colour contrastAn inability to navigate using keyboard only: rich internetapplications in FacebookMissing text equivalents for imagesInability to resize textVideos lacking captioning (subtitles):very time consuming(various languages), even we dont always respect it, but it shouldbe a standard procedureAccessibility issues
  • 17. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euTwitter vs. Easy Chirp: accessible via screenreadero http://www.easychirp.comFacebook vs. m.Facebook: accessible via screenreadero http://m.facebook.comYouTube vs. Easy YouTube / Accessible YouTube / Amara(subtitles): video functionalities accesible via keyboardo http://www.cs.unc.edu/~gb/AccessibleYouTube andsubtitles using Amara -http://www.universalsubtitles.org/en/SlideShare vs. EasySlideShare:accessible via keyboardo http://icant.co.uk/easy-slideshare/?slides=http://urlslideshareAccessible alternatives
  • 18. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euAccessible project outcomesAccessible Word docAccessible PDFsDaisy book versionsProject documents
  • 19. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euContact detailsMr. Bernard Van IsackerBusiness consultantMobile: (B) +32 496 334056Mobile: (GR) +30 6942 868812Phone: +32 51 568570E-Mail: bernard@phoenixkm.euContact us