Your SlideShare is downloading. ×
0
This project was financed with the support of the European Commission. This presentation is the sole responsibility of the...
Check our resources3 HandbooksVideo showcasesTutorials2
Strategy for content curation• First question is: does curation fit well in yourcommunication plan?• A few factors worth c...
Before starting be sure to…• Identify your audience• Focus your content sharing• Curate content that is of impeccable qual...
How to pick the right toolThings to consider: The Inputs (data source the tool can access) The Organization (how the too...
Curate your content in 3 steps1) DiscoveryIt is the stage in which you search the Web forcontent on your topicIdeas: aggr...
Curate your content in 3 steps2) AnalysisIt is the stage where you decide if something isactually worthy of sharingYou don...
Curate your content in 3 steps3) CurationIt is the stage where you actually share the contentTips:add value: commentary, ...
Useful linksMany resources for LLP project managershttps://groups.diigo.com/group/web2llpBuild a social media strategyhttp...
Useful linksContent curation and SEOhttp://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htmhttp://...
HomeworksChoose one between the following activities:• Select a topic of your interest and find 1+ tools where youraudienc...
Thank you!http://www.web2llp.eu/@Web2LLPhttp://groups.diigo.com/group/web2llpAlberto Nantiat – alberto.nantiat@gmail.com
Upcoming SlideShare
Loading in...5
×

2 | Alberto Nantiat - Enzo B - Stategie di Content Curation

278

Published on

Seconda parte della quarta lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP.

Tema: Content Curation
Author: Alberto Nantiat
Website: http://web2llp.eu/it/training/online-session-4-curation-copyright

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
278
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "2 | Alberto Nantiat - Enzo B - Stategie di Content Curation"

  1. 1. This project was financed with the support of the European Commission. This presentation is the sole responsibility of theauthor and the Commission is not responsible for any use that may be made of the information contained therein.http://www.web2llp.euStrategy for content curationAlberto NantiatENZO B
  2. 2. Check our resources3 HandbooksVideo showcasesTutorials2
  3. 3. Strategy for content curation• First question is: does curation fit well in yourcommunication plan?• A few factors worth considering:• Some choices to make3 Goals  Audience  Time Type of curation  Tool(s)  Topic (focus)
  4. 4. Before starting be sure to…• Identify your audience• Focus your content sharing• Curate content that is of impeccable quality• Curate consistently• Brand yourself, not your company4
  5. 5. How to pick the right toolThings to consider: The Inputs (data source the tool can access) The Organization (how the tool let me organise thecontent) The Venue (how and where the content is shared)Have you decided? Have a try at similar tools too!5
  6. 6. Curate your content in 3 steps1) DiscoveryIt is the stage in which you search the Web forcontent on your topicIdeas: aggregators other people’s curation channels online newspapers and magazinesTip: find good sources and follow them6
  7. 7. Curate your content in 3 steps2) AnalysisIt is the stage where you decide if something isactually worthy of sharingYou don’t need metrics: it’s your channel.Tips:establish some general criteria/requisitequality information“the less is more”7
  8. 8. Curate your content in 3 steps3) CurationIt is the stage where you actually share the contentTips:add value: commentary, insightgives credit where credit is duevary your content types8
  9. 9. Useful linksMany resources for LLP project managershttps://groups.diigo.com/group/web2llpBuild a social media strategyhttp://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/http://www.marketwire.com/getattachment/knowledge_Sharing/White_Papers/7_Steps_to_a_Successful_Social_Media_Strategy/Website_WhitePaper_7StepsToSuccessfulSMStrategy.pdfContent curation and Journalismhttps://online.journalism.utexas.edu/2012/papers/Katarina.pdfhttp://mashable.com/2011/03/10/curation-journalism/9
  10. 10. Useful linksContent curation and SEOhttp://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htmhttp://www.curata.com/files/webinar-slides-ama-seo.pdfhttp://www.publishthis.com/files/2013/04/PublishThis-and-Bruce-Clay-Case-Study.pdfhttps://www.youtube.com/watch?v=Td5tKCZz5x8Content curation and Semantic Webhttp://www.firstmonday.org/ojs/index.php/UC/article/view/4716/367910
  11. 11. HomeworksChoose one between the following activities:• Select a topic of your interest and find 1+ tools where youraudience already is and at least 3 (good) sources about yourtopic.• Select from Robin Good’s list the tool(s) that best integrateinto your project communication strategy. Evaluate 5+ toolsand say whether they are adequate for you. Take intoconsideration available resources (time, sources, etc.) and thetool’s characteristics.• Open a personal channel on the tool you like most and curate3+ contents following the best practices presented today.11
  12. 12. Thank you!http://www.web2llp.eu/@Web2LLPhttp://groups.diigo.com/group/web2llpAlberto Nantiat – alberto.nantiat@gmail.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×