Session 4: Alberto Nantiat (ENZO B) - Session 4: Sharing online content

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Fourth session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. …

Fourth session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Sharing online content
Author: Alberto Nantiat (ENZO B)
Website: http://www.web2llp.eu/training/online-session-4-curation-copyright

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  • 1. This project was financed with the support of the European Commission. This presentation is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu Introduction to content curation Alberto Nantiat ENZO B
  • 2. Content curation • identify, organise, and share the best and most relevant content on a specific topic or issue online • information overload content curation • not a replacement of your content 2
  • 3. Types of curation • Many classifications: action, output, aim, etc. See a classification of the tools by Robin Good: http://www.mindmeister.com/55395228/the-news-and-content-curation-tools-universe 3
  • 4. Curation is not republishing • Curation makes sense only if it provides a really good quality filter that can replace the need to consult different sources. • The key element is the expertise and focus of the curator, and the topic that he has selected. • Curation is an effective means to build a strong relationship with a tribe of passionate niche users to be involved 4
  • 5. A good content curator… • … always keeps in mind the audience and focus of his/her channel • … re-thinks and modifies titles, descriptions, ecc. • ... formats and personalises his/her contents • … highlights text to help the reader • … add an introduction and metadata to the content • ... verifies the sources and always gives credit • … shares, discusses, suggests, entrusts 5
  • 6. Content curation, copyright & fair use 12 Best practices from Curata – Reproduce only small portions of the source content – Always give credit and link to the source – Provide your contribute: retitle, comments, etc. Common sense approach to copyright (Socialfresh) – Always Ask First – Quoting News and People – Creative Commons – Are You Helping Them? 6
  • 7. Tools - Diigo • Highlighting, sticky notes on web pages • Bookmarking & Saving • Search and share 7
  • 8. Tools – Paper.li • publishing platform: topic based newspaper • Daily automatic publication 8
  • 9. Tools – Scoop.it • publishing platform: topics, contents, interactions • scoop and rescoop content • Community 9
  • 10. Other tools … and tons more. Among the most used: 10 Quora Storify Zite List.ly Bundlr Pearltrees Eqentia Trap.it Delicious Netvibes Pinterest Percolate
  • 11. This project was financed with the support of the European Commission. This presentation is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu Strategy for content curation Alberto Nantiat ENZO B
  • 12. Check our resources 3 Handbooks Video showcases Tutorials 12
  • 13. Strategy for content curation • First question is: does curation fit well in your communication plan? • A few factors worth considering: • Some choices to make 13  Goals  Audience  Time  Type of curation  Tool(s)  Topic (focus)
  • 14. Before starting be sure to… • Identify your audience • Focus your content sharing • Curate content that is of impeccable quality • Curate consistently • Brand yourself, not your company 14
  • 15. How to pick the right tool Things to consider:  The Inputs (data source the tool can access)  The Organization (how the tool let me organise the content)  The Venue (how and where the content is shared) Have you decided? Have a try at similar tools too! 15
  • 16. Curate your content in 3 steps 1) Discovery It is the stage in which you search the Web for content on your topic Ideas:  aggregators  other people’s curation channels  online newspapers and magazines Tip: find good sources and follow them 16
  • 17. Curate your content in 3 steps 2) Analysis It is the stage where you decide if something is actually worthy of sharing You don’t need metrics: it’s your channel. Tips: establish some general criteria/requisite quality information “the less is more” 17
  • 18. Curate your content in 3 steps 3) Curation It is the stage where you actually share the content Tips: add value: commentary, insight gives credit where credit is due vary your content types 18
  • 19. Useful links Introduction http://infografiche.com/web-marketing/content-curation-definizione-infografica/ http://www.eliacaponi.it/content-curation/ Content curation Manifesto http://www.rohitbhargava.com/2009/09/manifesto-for-the-content-curator-the-next-big-social- media-job-of-the-future-.html Content Curation World (By Robin Good) http://curation.masternewmedia.org/ http://www.masternewmedia.org/it/content-curation-perche-il-curatore-di-contenuti/ http://www.masternewmedia.org/it/online-content-curation-la-strategia-per-ottenere/ http://www.masternewmedia.org/it/content-curation-come-distinguere-i-veri-curatori/ 19
  • 20. Useful links Lists and Classifications http://www.mindomo.com/view?m=2bbb4d3b0995449e9160de4455ad4f2b http://www.youbrandinc.com/ultimate-lists/ultimate-list-content-curation-tools-platform/ Copyright http://www.contentcurationmarketing.com/content-curation-copyright-ethics-fair-use/ Content curation and SEO http://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htm http://www.curata.com/files/webinar-slides-ama-seo.pdf http://www.publishthis.com/files/2013/04/PublishThis-and-Bruce-Clay-Case-Study.pdf https://www.youtube.com/watch?v=Td5tKCZz5x8 20
  • 21. Useful links Content curation and Semantic Web http://www.firstmonday.org/ojs/index.php/UC/article/view/4716/3679 Build a social media strategy http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ http://www.marketwire.com/getattachment/knowledge_Sharing/White_Papers/7_Steps_to_a_S uccessful_Social_Media_Strategy/Website_WhitePaper_7StepsToSuccessfulSMStrategy.pdf Content curation and Journalism https://online.journalism.utexas.edu/2012/papers/Katarina.pdf http://mashable.com/2011/03/10/curation-journalism/ 21
  • 22. Thank you! http://www.web2llp.eu/ @Web2LLP http://groups.diigo.com/group/web2llp Alberto Nantiat – alberto.nantiat@gmail.com