W2e Praesi

Java, PHP, Flash or Rails? Choose the right technology for your Web 2.0 job! Masoud Kamali, Sebastian Meyen

Masoud
Kamali
CEO, S&S Media

Sebastian Meyen
CCO, S&S Media

S&S Media: Brands

S&S Media: Offices
Germany
Frankfurt/Main (Headquarter)
Potsdam
Munich
India
Bangalore
Singapore
Indonesia
Jakarta
USA
San Francisco

Who are you?

Who are you?
Techie?
Company?
Startup
SMB
Enterprise

Technology Design Business

Tech Requirements
Business Agility
Scalability
Connectivity

User 99

User 03

User 08

Technology Stacks
Java
Microsoft .NET
PHP
Perl
Python
Ruby / Rails

Java
Java = Programming Language
Java = Programming Platform
Languages: Java, Groovy, JRuby, Scala, Rhino, Fan, …
Compatibility Mantra – Big Emphasis on Standards

Java
„ Strategic“ Open Source
Sun plays a central role (but the community could also work without them)
Java Friends: Oracle, SAP, IBM, HP, Red Hat, …
More Java Systems: Eclipse, Netbeans, Android

Java
References: All Fortune 1000 Companies worldwide

Requirement Check
Business Agility: 
Scalability:   
Connectivity:   

Microsoft .NET
„ Internal“ Compatibility is excellent
„ External“? Microsofts Commitment to standards (but always loves its own products more than others)
Multiple Language Platform: VB, C#, ASP.NET, C++, …

Microsoft .NET
Always creating its own flavors
SaaS => S+S
Flash/RIA & Co. => Silverlight
Google, Salesforce, & Co. => Windows Live

Requirement Check
Business Agility 
Scalability   
Connectivity  

PHP
„ Grassroot“ Open Source
Community driven
Zend plays a central role (but the community could also work without them)
Dynamic Language

PHP
High number of Frameworks, Tools, Components
Content Management
Blogs, Wikis
Architecture Frameworks
References: Facebook, Yahoo!, Wikipedia, Sixt Car Rental, …

Requirement Check
Business Agility  
Scalability  

Perl, Python
Perl is Old School – but still providing Web 2.0 virtues
Python – capable to adopt new technology paradigms
Dynamic Languages

Requirement Check
Business Agility   
Scalability 
Connectivity 

Ruby/Rails
Newcomer
Dynamic Language
Ingenious concept (adopted by many others)
Convention over Configuration
DRY (Don‘t repeat yourself)
Community driven

Requirement Check
Business Agility   
Scalability 

Job statistics

User Interfaces / RIA
Ajax, JavaScript
Flash, Flex
Silverlight
JavaFX

Ajax & JavaScript
Runs (almost) everywhere
JavaScript is maturing these days
Frameworks, Libraries still not mature
The „real“ big Internet players love JavaScript

Flash, Flex
Flash Runtime almost on every machine
Mature technology
Designers love flash; programmers hate it
Flash combined with Flex is a real programming platform

Silverlight
Microsofts new baby
Mature technology? (Silverlight 2.0)
Targets both:
designers („Expression“)
programmers („Visual Studio“)
(Almost) platform independant (Firefox, Mac OS X)
Impressive references: NBA, Olympics

JavaFX
Sun Microsystems new baby
„ Next Gen Java Applets“
Not mature yet (Previews these days)
Targeting both: Designers and Programmers

More technology stuff
Mashups
Ad hoc integration
Web Services
Using the network
Amazon Web Services
SOA
The heawy weight approach
SaaS
Single Services or even application platforms

Everything in the Web is based on
XML

Architecture
Every technology needs to be architected
Ad hoc applications:
No Flexibility
No Extensibility
No Scalability

Agility
Communication between business people, designers, technologists is sometimes not easy
Agile Processes
Extreme Programming
Scrum
Crystal
Feature Driven Development

Open Source
Strategic vs. Grassroot
Freedom (Free beer vs. Freedom of speech)
Intellectual Property
Wikinomics

Resources
Open Source Software: http://ohloh.com
Job Trends: http:// indeed.com
Tech Trends: http:// tiobe.com
Agility: http://en.wikipedia.org/wiki/Agile_software_development
Wikinomics: http://www.wikinomics.com/book/

Questions?

http://www.web2expo.com	102
http://en.oreilly.com	62
http://blog.slideshare.net	57
http://www.centrestage.de	21
http://it.toolbox.com	19
http://www.elsua.net	18
http://www.lostfocus.de	15
http://www.frogpond.de	10
http://www.selbstverstaendlich.de	6
http://berlinblase.de	5
https://w3.tap.ibm.com	4
http://www.slideshare.net	4
http://blog.contentmanagementconnection.com	3
http://jisi.dreamblog.jp	3
http://www.gsbernard.net	2
http://www.aseantic.com	2
http://66.102.9.104	1
http://dup.intranet.1and1.com	1
http://www.slideo.com	1
http://mayank.name	1
http://192.168.10.100	1

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