Java, PHP, Flash or Rails? Choose the right technology for your Web 2.0 job! Masoud Kamali, Sebastian Meyen

Masoud Kamali CEO, S&S Media

Masoud

Kamali

CEO, S&S Media

Sebastian Meyen CCO, S&S Media

Sebastian Meyen

CCO, S&S Media

S&S Media: Brands

S&S Media: Offices Germany Frankfurt/Main (Headquarter) Potsdam Munich India Bangalore Singapore Indonesia Jakarta USA San Francisco

Germany

Frankfurt/Main (Headquarter)

Potsdam

Munich

India

Bangalore

Singapore

Indonesia

Jakarta

USA

San Francisco

Who are you?

Who are you?

Who are you? Techie? Company? Startup SMB Enterprise

Techie?

Company?

Startup

SMB

Enterprise

Technology Design Business

Tech Requirements Business Agility Scalability Connectivity

Business Agility

Scalability

Connectivity

User 99

User 03

User 08

Technology Stacks Java Microsoft .NET PHP Perl Python Ruby / Rails

Java

Microsoft .NET

PHP

Perl

Python

Ruby / Rails

Java Java = Programming Language Java = Programming Platform Languages: Java, Groovy, JRuby, Scala, Rhino, Fan, … Compatibility Mantra – Big Emphasis on Standards

Java = Programming Language

Java = Programming Platform

Languages: Java, Groovy, JRuby, Scala, Rhino, Fan, …

Compatibility Mantra – Big Emphasis on Standards

Java „ Strategic“ Open Source Sun plays a central role (but the community could also work without them) Java Friends: Oracle, SAP, IBM, HP, Red Hat, … More Java Systems: Eclipse, Netbeans, Android

„ Strategic“ Open Source

Sun plays a central role (but the community could also work without them)

Java Friends: Oracle, SAP, IBM, HP, Red Hat, …

More Java Systems: Eclipse, Netbeans, Android

Java References: All Fortune 1000 Companies worldwide

References: All Fortune 1000 Companies worldwide

Requirement Check Business Agility:  Scalability:    Connectivity:   

Business Agility: 

Scalability:   

Connectivity:   

Microsoft .NET „ Internal“ Compatibility is excellent „ External“? Microsofts Commitment to standards (but always loves its own products more than others) Multiple Language Platform: VB, C#, ASP.NET, C++, …

„ Internal“ Compatibility is excellent

„ External“? Microsofts Commitment to standards (but always loves its own products more than others)

Multiple Language Platform: VB, C#, ASP.NET, C++, …

Microsoft .NET Always creating its own flavors SaaS => S+S Flash/RIA & Co. => Silverlight Google, Salesforce, & Co. => Windows Live

Always creating its own flavors

SaaS => S+S

Flash/RIA & Co. => Silverlight

Google, Salesforce, & Co. => Windows Live

Requirement Check Business Agility  Scalability    Connectivity  

Business Agility 

Scalability   

Connectivity  

PHP „ Grassroot“ Open Source Community driven Zend plays a central role (but the community could also work without them) Dynamic Language

„ Grassroot“ Open Source

Community driven

Zend plays a central role (but the community could also work without them)

Dynamic Language

PHP High number of Frameworks, Tools, Components Content Management Blogs, Wikis Architecture Frameworks References: Facebook, Yahoo!, Wikipedia, Sixt Car Rental, …

High number of Frameworks, Tools, Components

Content Management

Blogs, Wikis

Architecture Frameworks

References: Facebook, Yahoo!, Wikipedia, Sixt Car Rental, …

Requirement Check Business Agility   Scalability   Connectivity  

Business Agility  

Scalability  

Connectivity  

Perl, Python Perl is Old School – but still providing Web 2.0 virtues Python – capable to adopt new technology paradigms Dynamic Languages

Perl is Old School – but still providing Web 2.0 virtues

Python – capable to adopt new technology paradigms

Dynamic Languages

Requirement Check Business Agility    Scalability  Connectivity 

Business Agility   

Scalability 

Connectivity 

Ruby/Rails Newcomer Dynamic Language Ingenious concept (adopted by many others) Convention over Configuration DRY (Don‘t repeat yourself) Community driven

Newcomer

Dynamic Language

Ingenious concept (adopted by many others)

Convention over Configuration

DRY (Don‘t repeat yourself)

Community driven

Requirement Check Business Agility    Scalability  Connectivity  

Business Agility   

Scalability 

Connectivity  

Job statistics

Job statistics

User Interfaces / RIA Ajax, JavaScript Flash, Flex Silverlight JavaFX

Ajax, JavaScript

Flash, Flex

Silverlight

JavaFX

Ajax & JavaScript Runs (almost) everywhere JavaScript is maturing these days Frameworks, Libraries still not mature The „real“ big Internet players love JavaScript

Runs (almost) everywhere

JavaScript is maturing these days

Frameworks, Libraries still not mature

The „real“ big Internet players love JavaScript

Flash, Flex Flash Runtime almost on every machine Mature technology Designers love flash; programmers hate it Flash combined with Flex is a real programming platform

Flash Runtime almost on every machine

Mature technology

Designers love flash; programmers hate it

Flash combined with Flex is a real programming platform

Silverlight Microsofts new baby Mature technology? (Silverlight 2.0) Targets both: designers („Expression“) programmers („Visual Studio“) (Almost) platform independant (Firefox, Mac OS X) Impressive references: NBA, Olympics

Microsofts new baby

Mature technology? (Silverlight 2.0)

Targets both:

designers („Expression“)

programmers („Visual Studio“)

(Almost) platform independant (Firefox, Mac OS X)

Impressive references: NBA, Olympics

JavaFX Sun Microsystems new baby „ Next Gen Java Applets“ Not mature yet (Previews these days) Targeting both: Designers and Programmers

Sun Microsystems new baby

„ Next Gen Java Applets“

Not mature yet (Previews these days)

Targeting both: Designers and Programmers

More technology stuff Mashups Ad hoc integration Web Services Using the network Amazon Web Services SOA The heawy weight approach SaaS Single Services or even application platforms

Mashups

Ad hoc integration

Web Services

Using the network

Amazon Web Services

SOA

The heawy weight approach

SaaS

Single Services or even application platforms

Everything in the Web is based on XML

Everything in the Web is based on

XML

Architecture Every technology needs to be architected Ad hoc applications: No Flexibility No Extensibility No Scalability

Every technology needs to be architected

Ad hoc applications:

No Flexibility

No Extensibility

No Scalability

Agility Communication between business people, designers, technologists is sometimes not easy Agile Processes Extreme Programming Scrum Crystal Feature Driven Development

Communication between business people, designers, technologists is sometimes not easy

Agile Processes

Extreme Programming

Scrum

Crystal

Feature Driven Development

Open Source Strategic vs. Grassroot Freedom (Free beer vs. Freedom of speech) Intellectual Property Wikinomics

Strategic vs. Grassroot

Freedom (Free beer vs. Freedom of speech)

Intellectual Property

Wikinomics

Resources Open Source Software: http://ohloh.com Job Trends: http:// indeed.com Tech Trends: http:// tiobe.com Agility: http://en.wikipedia.org/wiki/Agile_software_development Wikinomics: http://www.wikinomics.com/book/

Open Source Software: http://ohloh.com

Job Trends: http:// indeed.com

Tech Trends: http:// tiobe.com

Agility: http://en.wikipedia.org/wiki/Agile_software_development

Wikinomics: http://www.wikinomics.com/book/

Questions?