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  • 1.  
  • 2. Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http://emergic.org
  • 3. An Entrepreneur and Investor in India’s Internet and Mobile space
    • 1994-2000: IndiaWorld
      • India’s first Internet portal; Self-funded
      • Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals
    • 1998-now: Netcore Solutions
      • Managed Mail & Security Services for Enterprises
      • Mobile Data Services for Consumers & Enterprises
    • 2005-now: Emergic Venture Capital
      • Investments in creating India’s Digital Infrastructure
  • 4. Novatium’s Goal: Bring Computing and Internet Home for Middle India
    • 50 million Middle Income Homes
    • 8 million Home PCs
    • 5 million Broadband Connections
    • 30 million Cybercafe Visitors
    • Reduce Cost and Complexity Simultaneously for Mass-Market
  • 5. Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability
    • $100 one-time for Computer
    • $10 per month for Service
    Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and Linux Apps
  • 6. Novatium focus is now on Mass Reach and Multi-Monetisation
    • Indian Homes
    • Telcos
    • Local Providers
    • Retail
    • Beyond
    • SMEs
    • Education
    • Rural
    Computing VAS
    • Mass Ads
    • Targeted Ads
    • Subscriptions
      • Content
      • Applications
    • Commerce
    • Additional Access
  • 7. NetCore is using SMS Subscriptions to build Audience and Monetisation
    • Text Search : Internet ::
    • SMS Subscriptions : Mobile
    MyToday Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com 575758 START NEWS MUMBAI MyToday NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758
  • 8.
    • 50 channels
    • 3.7 million subscribers
    • 11 million subscriptions
    • 13 million SMS daily
    Nielsen Study
    • Avg. Subs. Age is 25 yrs
    • 84% get info first from MyToday
    • 75% read every SMS
    • 40% forward SMS
    • 43% have seen Ads
    • 30% of them have responded to Ads
    Media on Mobile
  • 9. NetCore is creating Multi-Monetisation of its mobile Audience and Platform
    • Audience Monetisation
    • Ads (250+ campaigns)
    • Leads
    • Paid Channels
    • Platform Monetisation
    • Enterprises (Invertising)
    • Operators
    • Publishers
    MyToday SENSEX: Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 FABINDIA Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.
  • 10. NetCore is building a Mobile Value-Added Services Operator
  • 11. The Guiding Philosophy of Emergic Innovations Made in India, Made for the World http://emergic.org