Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http://emergic.org

An Entrepreneur and Investor in India’s Internet and Mobile space 1994-2000: IndiaWorld India’s first Internet portal; Self-funded Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals 1998-now: Netcore Solutions Managed Mail & Security Services for Enterprises Mobile Data Services for Consumers & Enterprises 2005-now: Emergic Venture Capital Investments in creating India’s Digital Infrastructure

1994-2000: IndiaWorld

India’s first Internet portal; Self-funded

Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals

1998-now: Netcore Solutions

Managed Mail & Security Services for Enterprises

Mobile Data Services for Consumers & Enterprises

2005-now: Emergic Venture Capital

Investments in creating India’s Digital Infrastructure

Novatium’s Goal: Bring Computing and Internet Home for Middle India 50 million Middle Income Homes 8 million Home PCs 5 million Broadband Connections 30 million Cybercafe Visitors Reduce Cost and Complexity Simultaneously for Mass-Market

50 million Middle Income Homes

8 million Home PCs

5 million Broadband Connections

30 million Cybercafe Visitors

Reduce Cost and Complexity Simultaneously for Mass-Market

Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability $100 one-time for Computer $10 per month for Service Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and Linux Apps

$100 one-time for Computer

$10 per month for Service

Novatium focus is now on Mass Reach and Multi-Monetisation Indian Homes Telcos Local Providers Retail Beyond SMEs Education Rural Computing VAS Mass Ads Targeted Ads Subscriptions Content Applications Commerce Additional Access

Indian Homes

Telcos

Local Providers

Retail

Beyond

SMEs

Education

Rural

Mass Ads

Targeted Ads

Subscriptions

Content

Applications

Commerce

Additional Access

NetCore is using SMS Subscriptions to build Audience and Monetisation Text Search : Internet :: SMS Subscriptions : Mobile MyToday Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com 575758 START NEWS MUMBAI MyToday NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758

Text Search : Internet ::

SMS Subscriptions : Mobile

50 channels 3.7 million subscribers 11 million subscriptions 13 million SMS daily Nielsen Study Avg. Subs. Age is 25 yrs 84% get info first from MyToday 75% read every SMS 40% forward SMS 43% have seen Ads 30% of them have responded to Ads Media on Mobile

50 channels

3.7 million subscribers

11 million subscriptions

13 million SMS daily

Avg. Subs. Age is 25 yrs

84% get info first from MyToday

75% read every SMS

40% forward SMS

43% have seen Ads

30% of them have responded to Ads

NetCore is creating Multi-Monetisation of its mobile Audience and Platform Audience Monetisation Ads (250+ campaigns) Leads Paid Channels Platform Monetisation Enterprises (Invertising) Operators Publishers MyToday SENSEX: Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 FABINDIA Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.

Audience Monetisation

Ads (250+ campaigns)

Leads

Paid Channels

Platform Monetisation

Enterprises (Invertising)

Operators

Publishers

NetCore is building a Mobile Value-Added Services Operator

The Guiding Philosophy of Emergic Innovations Made in India, Made for the World http://emergic.org