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    Emergic Emergic Presentation Transcript

    •  
    • Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http://emergic.org
    • An Entrepreneur and Investor in India’s Internet and Mobile space
      • 1994-2000: IndiaWorld
        • India’s first Internet portal; Self-funded
        • Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals
      • 1998-now: Netcore Solutions
        • Managed Mail & Security Services for Enterprises
        • Mobile Data Services for Consumers & Enterprises
      • 2005-now: Emergic Venture Capital
        • Investments in creating India’s Digital Infrastructure
    • Novatium’s Goal: Bring Computing and Internet Home for Middle India
      • 50 million Middle Income Homes
      • 8 million Home PCs
      • 5 million Broadband Connections
      • 30 million Cybercafe Visitors
      • Reduce Cost and Complexity Simultaneously for Mass-Market
    • Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability
      • $100 one-time for Computer
      • $10 per month for Service
      Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and Linux Apps
    • Novatium focus is now on Mass Reach and Multi-Monetisation
      • Indian Homes
      • Telcos
      • Local Providers
      • Retail
      • Beyond
      • SMEs
      • Education
      • Rural
      Computing VAS
      • Mass Ads
      • Targeted Ads
      • Subscriptions
        • Content
        • Applications
      • Commerce
      • Additional Access
    • NetCore is using SMS Subscriptions to build Audience and Monetisation
      • Text Search : Internet ::
      • SMS Subscriptions : Mobile
      MyToday Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com 575758 START NEWS MUMBAI MyToday NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758
      • 50 channels
      • 3.7 million subscribers
      • 11 million subscriptions
      • 13 million SMS daily
      Nielsen Study
      • Avg. Subs. Age is 25 yrs
      • 84% get info first from MyToday
      • 75% read every SMS
      • 40% forward SMS
      • 43% have seen Ads
      • 30% of them have responded to Ads
      Media on Mobile
    • NetCore is creating Multi-Monetisation of its mobile Audience and Platform
      • Audience Monetisation
      • Ads (250+ campaigns)
      • Leads
      • Paid Channels
      • Platform Monetisation
      • Enterprises (Invertising)
      • Operators
      • Publishers
      MyToday SENSEX: Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 FABINDIA Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.
    • NetCore is building a Mobile Value-Added Services Operator
    • The Guiding Philosophy of Emergic Innovations Made in India, Made for the World http://emergic.org