Emergic

Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http://emergic.org

An Entrepreneur and Investor in India’s Internet and Mobile space
1994-2000: IndiaWorld
India’s first Internet portal; Self-funded
Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals
1998-now: Netcore Solutions
Managed Mail & Security Services for Enterprises
Mobile Data Services for Consumers & Enterprises
2005-now: Emergic Venture Capital
Investments in creating India’s Digital Infrastructure

Novatium’s Goal: Bring Computing and Internet Home for Middle India
50 million Middle Income Homes
8 million Home PCs
5 million Broadband Connections
30 million Cybercafe Visitors
Reduce Cost and Complexity Simultaneously for Mass-Market

Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability
$100 one-time for Computer
$10 per month for Service
Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and Linux Apps

Novatium focus is now on Mass Reach and Multi-Monetisation
Indian Homes
Telcos
Local Providers
Retail
Beyond
SMEs
Education
Rural
Computing VAS
Mass Ads
Targeted Ads
Subscriptions
Content
Applications
Commerce
Additional Access

NetCore is using SMS Subscriptions to build Audience and Monetisation
Text Search : Internet ::
SMS Subscriptions : Mobile
MyToday Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com 575758 START NEWS MUMBAI MyToday NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758

50 channels
3.7 million subscribers
11 million subscriptions
13 million SMS daily
Nielsen Study
Avg. Subs. Age is 25 yrs
84% get info first from MyToday
75% read every SMS
40% forward SMS
43% have seen Ads
30% of them have responded to Ads
Media on Mobile

NetCore is creating Multi-Monetisation of its mobile Audience and Platform
Audience Monetisation
Ads (250+ campaigns)
Leads
Paid Channels
Platform Monetisation
Enterprises (Invertising)
Operators
Publishers
MyToday SENSEX: Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 FABINDIA Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.

NetCore is building a Mobile Value-Added Services Operator

The Guiding Philosophy of Emergic Innovations Made in India, Made for the World http://emergic.org

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