Demand Media

Web 2.0 Conference November 7 th 2008 Richard Rosenblatt Co-Founder, Chairman & CEO

Demand Media

Experienced Team with Deep Roots in Social Media

Entrepreneurial management team from leading Internet/social media companies (MySpace, eBay, Yahoo!, Amazon, IAC)

Large and Rapidly Growing Distributed Footprint

5 vertically focused media categories touching 70MM+ UUs; 60MM+ direct navigation UUs;

Unmatched Array of Social Media and Content Solutions for Over 250 Partners:

Power over 3.0BN monthly social media interactions for partners

Innovative “Studio” producing ROI driven scalable Pro-Am Content

Well Capitalized with Blue Chip Support

Backed by $355MM from Goldman Sachs, Oak Investment Partners, Spectrum Equity Investors, 3i Investments plc, Generation Partners; $100MM bank line; Profitable since inception

Our Founding Principles We live in a search -driven world where content is marketing and every door is a front door. Online audiences are increasingly fragmenting and reforming around passionate, vertical communities. Social media is useful and valuable, and will be a key factor in success of every Web site.

Demand Media Business Structure Our Tools Our Studio Our Network

Content & Production

130,000+ Internet Videos

340,000+ Articles

5MM+ Editorially Reviewed Blog Posts

#1 YouTube contributor

People on the Web Are Surrounded by Social Media . Technology IS making a positive difference in education Dr. Robert Kozma We have taken a great step forward toward a better America. (on Obama) campaignman I've never had this fungus before on my lawn. ( 260,000 ) chugger93 The best way to keep your XBox from the dreaded 3 Rings of Death is to keep it cool. BigAnt What's Next For The Green Economy?? Now that we know who's in charge! EcoConnoisseur

From Head to Tail the Entire Web is Going Social Content at scale is required The Torso Growing through social media The Long Tail Coming to life through social media The Head Have content, and rushing to make their media social

How do we create content at scale? Demand Studios Skilled filmmakers choose from assignments provided by us and produce made-for-the internet high-def videos. Writers accepted into our program choose from Demand Studios assignments, research and write high-quality text content. Transcribers create transcripts for every video produced, increasing their search value. Copy editors edit every text article that is accepted by Demand Studios Title proofers ensure titles are properly formatted and optimized for search value. Experts appear in videos and write targeted articles based on their area of expertise.

Are these the faces of NEW Media? Charlie Rose Anderson Cooper Stone Phillips Wolf Blitzer CASE STUDY: The Story of Alicia Demand Studios writer Alicia, Cape May Court House, NJ Admitted to Demand Studios: 4/30/2008 Earnings to date: $7,110.00 Expertise: Personal Finance About Alicia: “ I am a single mom of two beautiful girls. I currently home-school my oldest daughter who is nine years old. My youngest has a neuro-genetic disorder called Angelman Syndrome. She attends the local special services school but she sick a lot so I don't have the opportunity to work outside of the home. “I was so excited to find Demand Studios. It was great to be able to put my writing background to good use and to bring home a consistent weekly paycheck. Best of all I get to work around my daughter's schedules and be here for them when they need me. Thanks Demand Studios!”

START: Login to DemandStudios.com [email_address]

STEP 1: Select Assignment – Algo created titles How to Make Money Clipping Coupons

STEP 2: Write Article How to make money clipping coupons

STEP 3: Publish Article (ehow)

Studio Content: Grows OUR Vertical Network 25MM 3MM Unique Users 4.6MM 1.7MM 2.5MM Uniques, Google Analytics, August2008 Featured Brands Category How To Health Humor Golf Outdoor

Even YouTube needs content…

10X more videos uploaded than any other Partner (over 135,000)

Expert Village is the #4 most viewed channel ever

5-10X growth YoY in all key metrics (streams, videos, subscribers)

The Early Results

YouTube is just the beginning…Future Distribution Partners Sports & Entertainment Business & Tech Home & Automotive Shopping & Fashion News & Opinion Health & Fitness Local Family & Parenting

How do we go beyond our network and head publishers?

Pluck On Demand: Growing Your Site With Content and Social Media Millions of articles and videos from high-quality websites, blogs, and premium branded content Comments, profiles, recommendations, ratings, user discovery modules Content is viewed within the publisher’s pages, increasing pageviews and time spent on site Incremental pages are pre-packaged with advertising, earning publishers extra revenue

A Comprehensive Library of High Quality Content Leading Websites and Blogs: Premium Branded Content: Editorial Content: Dave Barry Andy Rooney Liz Smith

Pluck on Demand Video