Web 2.0: towards collaborative intelligence in the enterprise di Lee Bryant

Web 2.0: towards collaborative intelligence in the enterprise Lee Bryant - lee@headshift.com - Headshift, London

www.headshift.com headshift is a social software consulting and development group who apply emerging tools and ideas to the real- world needs of organisations: consulting & engagement prototyping and experimentation development and integration

We are wasting a lot of brain power in large organisations

Our IT systems do not understand how we work Most knowledge is created and • exchanged in the informal space We work using peripheral vision • and intuition within networks

What matters inside large organisations Better awareness • More effective collaboration • A culture of participation • Better individual decision making •

A new generation of social tools is emerging…

These tools are now enterprise-ready Blogging tools Wiki platforms Newsfeeds / RSS Sui Sui Sui Combined suites Custom build • Systems integration • API connectors Sui Sui • Intranet-based • Blended solutions • “Situated” software

Key characteristics of social software • Fast, cheap, iterative delivery • Networked individualism not centralisation; self-interest drives growth • Use network effects for collective benefit • Combination of ecosystem of tools, data and services, not ‘one tool to rule them all’

Where enterprise social tools are heading • Lightweight, social interface onto corporate systems and info • Social newsreading and filtering to create collective intelligence Feeds and flows, not content objects • or knowledge stores • Business social networking • More intimate, personalised information for clients

Social reading, writing and filtering Social reading, writing and filtering drives relevance Others can share what you blog, link to or read • Collaborative filtering based on social networks, tags, • sources and attention data from readers Over time, information begins to find you, not vice versa •

Case study: social tools in a leading law firm • Project began as a 3-month pilot for 3 groups - 20 months later we have around 30 groups • Blended solution using two products + custom code + integration with internal systems • Seen within the firm as a great success that will inform the next generation of knowledge and information sharing systems

Group blogging as the centre of gravity

The importance of trusted communities

Newsfeed aggregation

Wiki spaces: Library Services

Wiki spaces: enquiry handling

Social bookmarking & tagging

How we started We began by exploring: • group cultures tasks, goals & needs • information landscapes • interaction styles • existing workflows • real-world scenarios •

Addressing common scenarios

Current success measures • Increasing number of posts over first year • High readership on receipt of alerts • Diversity of readers and contributors • Meeting initially defined business objectives: • Self help and shared ownership – less admin • More member awareness and action • More pro-active communication • 30% of the organisation are in one or more groups

Some other use cases for social tools External communication Information & knowledge sharing Issue management Ad hoc conversations and Q&As Participation via extranet / website Competitive intelligence Recruitment Employee to employee communication Thought leadership Sharing knowledge within groups Storing and finding information Internal communications Working with contractors or partners Internal issue management Team collaboration Intranet development/replacement Leadership communication Creating and editing documents Training and personal development Documenting and organising work Project collaboration Marketing and PR Innovation and R&D Campaign management Engaging with customers and media Innovation networks Monitoring brands and markets Prediction markets Promoting a product or service Rapid prototyping Social networking Social newsreading and bookmarking

Thank you! ... Questions ? lee@headshift.com http://www.headshift.com Photos courtesy of Flickr using Creative Commons license http://www.flickr.com/photos/dplanet/94442623/ http://www.flickr.com/photos/arbron/77094898/ http://www.flickr.com/photos/jurvetson/105123875/ http://www.flickr.com/photos/kacey/252912749/ http://www.flickr.com/photos/victoriapeckham/164175205/ http://www.flickr.com/photos/markrjones/47761183/ http://www.flickr.com/photos/sgt_spanky/35811144/ + screenshot from http://labs.digg.com/swarm

Web 2.0: towards collaborative intelligence in the enterprise di Lee Bryant

by Giuliano Prati on Jun 15, 2007

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