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Intro to Crowdsourcing and CrowdFunding
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Intro to Crowdsourcing and CrowdFunding

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Internal presentation about Crowdsourcing and CrowdFunding basics

Internal presentation about Crowdsourcing and CrowdFunding basics

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  • 1. “!"#$%&%( )) "*+,” КраудсорсингMonday, March 25, 13
  • 2. -.,(&# ++./ Jeff Howe + 2006 0*1$ “a new way of sourcing people who are willing to help or work on a project. Enough people with sufficient time can transform into a lot of available manpower”Monday, March 25, 13
  • 3. Что это? 2*13&45+6" 1*0*+*,5 *7.86" 7*#$45 (3,&%5) 3*7.1&"./6 &/& % /$9:$6 &1.6 ;4"/<#5( “434&7* % $94"&.” "... 1*7,*+*/<#*. $94"&. #. 3$""< 4 UGC - user generated contentMonday, March 25, 13
  • 4. Минусы ,*4" )*/&9.4"+ 7.43*/.%#5= &1.> 431 (*"&+&,*+##*4"& $94"#&)*+ 4* +,.(.#.( #&%)*. )9.4"+* +51+.(*0* ,.%$/<""Monday, March 25, 13
  • 5. ПримерыMonday, March 25, 13
  • 6. Типы Crowdfunding Crowdsourced design CrowdwisdomMonday, March 25, 13
  • 7. Еще примеры Threadless iStockPhoto Rally Fighter car (www.rallyfighter.com) Yahoo Answers InnoCentive Netflix Prize = 1M (collab. filtering algorithm) MujiMonday, March 25, 13
  • 8. /&"*+4)*. 3&+* “Friday” Fiat Mio 3*1 /&?.#%&.> Creative Commons Starbucks & *78&. ,.?.3"5 )*@. Vodafon - /7*,"*,&A *7(.# *35"*( Wikipedia (630) 4"".>, < 100B 94*+ ,7*"5)Monday, March 25, 13
  • 9. Другие примеры B*#&"*,&#0 ,1&?&& +*),$0 C$)$4&( - http://pachube.com D,$14*,4&#0 (*#&"*,&#0 %.(/A",A4.#&> EFG 2.,.+*1 7 "*( H,,& 2*""., % 2 1#A I4/#1&A - )*#4"&"$?&A J4",*#.#&. 3,*7*) + B*4)+. Google 4*4"+/A." ),"5 I#1&&Monday, March 25, 13
  • 10. КраудфандингMonday, March 25, 13
  • 11. Россия http://naparapet.ru/ http://russia.startupweekend.org/ http://www.time-to-start.ru/ http://www.1stcash.ru/ http://s-miru-po-nitke.ru/ http://it-rockout.com/Monday, March 25, 13
  • 12. Выход %31#5. &#4",$((.#"5 + K*4&& I0*,< L(/&#4)&> & H/.7 2*/A)*+ - 370) % 45 1#.> # )*@.(:&#$Monday, March 25, 13
  • 13. Америка kickstarter indiegogoMonday, March 25, 13
  • 14. Кикстартер 5%- )*(&44&A 3-> 0*1 - 4*7,#* $119(/# -> $6 (/# 4.,+&4$ E(5. $43.:#5. 3,*.)"5: &0,5, 1&%>#, ".=#*/*0&& 2,&+/.9.#&A + 4,.1#.( $30D - $40DMonday, March 25, 13
  • 15. Законодательная база JOBS - Jumpstart Our Business Startup Act 1* M"*0* 75/ *7(.# # “3*7,A)$:)&” K#<:. "*/<)* )),.1&"&,*+##5> &#+.4"*, (*0 $94"+*+"< "... 1B 4+*7*1#*0* )33&"/, & 1*=*1 <200D % 2 0*1 -.3.,< *" 2 - 10% 4+*.0* 0*1 1*0*1 (#. 7*/<:. 10D + 0*1 E","3 (*N." 3,&+/.)"< 1* 1B + 0*1Monday, March 25, 13
  • 16. Всего привлеченоMonday, March 25, 13
  • 17. Топ 10 1. Квест Double Fine Adventure 2. Постапокалиптическая RPG Wasteland 2 3. Подставка под iPhone The Elevation Dock 4. Наклейки с комиксами The Order of the Stick Reprint Drive 5. Колонки оригинального дизайна Hidden Radio & BlueTooth Speaker 6. 3D-принтер PrintrbotMonday, March 25, 13
  • 18. Цель достигнутаMonday, March 25, 13
  • 19. {end}Monday, March 25, 13