Really great work, Francois!! Thanks for sharing!
posted by Weave on Early Peek Tribalization Of Business 2009 (2 months ago, 4 since then)
Thanks, everyone! @pkward: great observation. My main point is that social marketing allows brands to leverage existing trust rather than buying trust, and most marketers, IMHO, still don't get that. The big challenge is identifying ROI in the soft drivers surrounding social tools. Some are making progress but still have a long way to go. I'm working on the trust drivers-n-metrics part now. :)
posted by Weave on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (4 months ago, 0 since then)
This is a great presentation. One of the things I'd like to ask is whether you have a standard questionnaire or qualitative method for identifying trust drivers, and whether you have engendered more trust over time. It's one thing to talk about creating trust, and another to measure that you've created it at a competitive level!
posted by pkward on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (5 months ago, 1 since then)
Saw this deck at Social Media Jungle/CES in January 2009. It ranked among the very best in a day full of excellent presentations. KUDOS!
posted by DeanLand on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (5 months ago, 2 since then)
Trust is definitely a key aspect to success, but I think of it more as a 'market' centric strategy that requires companies to be trustworthy... small semantical difference I know, but important I think
posted by chrisheuer on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (5 months ago, 3 since then)
Thanks for sharing a great presentation.
posted by JennKim on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (5 months ago, 4 since then)
What a great place to end up. Trust. I think its totally on the money, no pun intended.
posted by guest110c2 on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (5 months ago, 5 since then)
nice, a relevant presentation very well articulated
posted by naveeta on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (6 months ago, 6 since then)
FOR FULL SPEAKER NOTES, please click the "More" link in the description area at upper-right.
posted by Weave on TRUST DRIVES TRANSACTIONS: Why Marketing Must Go Social (6 months ago, 7 since then)
brilliant, perfect, wonderful, love it, sehr gut! Schöne Grüße von Seattle! - Eric Weaver Brand Dialogue
posted by Weave on Advertising is Dead (6 months ago, 1 since then)