This looks great, Warren - nice job.
posted by Weave on Twitter- What's It All About And Why Should I Use It? [slide 1] (3 months ago, 0 since then)
We're on the same wavelength. Well done.
posted by Weave on The Shrinking Brand - Marketing in a Small World [slide 87] (5 months ago, 0 since then)
great preso...wish there were audio. you might want to correct your spelling of "nemesis." :)
posted by Weave on Social Architecture: Modeling the Next Generation [slide 10] (5 months ago, 0 since then)
really fantastic presentation, well done.
posted by Weave on Word-of-mouth: a strategy or an outcome? [slide 15] (5 months ago, 0 since then)
Eric Weaver: "One of my favorite sites: Profilactic. This can aggregate all of your online activity in one place. What if this became automated? I can subscribe to all the blog, podcast, post, etc., activity of a person. What are the ramifications? Think about that."
posted by Weave on Social Media and Advertising [slide 56] (10 months ago, 0 since then)
Eric Weaver: "Also new on the scene are Reputation Aggregators. You may or may not have your reputation scored automatically. What if someone else claims your profile and destroys your reputation? Be aware that these sites are here and that you can and should claim your 'reputation.' Personally I believe that a lot more business will be done with companies that have transparent actions, histories and reputations. Might as well dig in now!"
posted by Weave on Social Media and Advertising [slide 55] (10 months ago, 1 since then)
Eric Weaver: "Here we have one of our attendees: Don Low of Horton Lantz and Low. This is a page that was automatically culled from various sources on the web, and has been presented as a biography and record of Don Low. What if the engine grabs articles that AREN'T about Don? What if they're about a porn star named Don Low? These profiles are being aggregated now and you need to be aware of this. So do your clients."
posted by Weave on Social Media and Advertising [slide 54] (10 months ago, 2 since then)
Eric Weaver: "Some interesting future trends that I think are rearing their heads now are Identity, Reputation and Activity Aggregation. In other words...how do you claim information online that is truly about you? How do you manage your reputation when anyone can say anything about you? And how is that impacted by the fact that more and more of your behavior is being archived, found and can be subscribed to?"
posted by Weave on Social Media and Advertising [slide 53] (10 months ago, 3 since then)
Eric Weaver: "Regarding internal alignment: provide your clients with lots of research. Show them hardcore business cases, and how the low spend got high buzz. And this one is important: many brands don't have a solid brand strategy worked out. If you don't have an initial brand strategy and messaging platform worked out before you go to market, how do you know when consumers are running your brand off the rails? You need something to present to the market so they can react, rather than being a non-entity. And whatever you do, don't pander to consumers. They can smell it a mile away."
posted by Weave on Social Media and Advertising [slide 50] (10 months ago, 4 since then)
Eric Weaver: "This is one of my favorites. Ireland's budget airline, Ryanair, decided it would be a good idea to drown their passengers in ads, just like on the bus. What was funniest about this was the press release, which talked about how this was 'exciting" and created an 'uncluttered, relaxed and comfortable environment.' THAT IS SOME DAMNED TASTY KOOLAID! As they say in Ireland, 'Jaysus.'"
posted by Weave on Social Media and Advertising [slide 49] (10 months ago, 5 since then)
