Comcast Social Media Conference - Facebook Opening Remarks

I don’t have a prescription drug problem. But I do have FACEBOOK. ERIC WEAVER | TRIBAL DDB COMCAST SOCIAL MEDIA CONFERENCE OPENING REMARKS AUGUST 20, 2009

Facebook: the #1 online social community A free website you can join and: EXPRESS YOURSELF through your own content (text, photos, videos, messages) SHARE WHAT YOU’RE DOING SHARE interesUng arUcles, links, videos Both on Facebook and from elsewhere DISCUSS TOPICS IN DISCUSSION GROUPS LIST AN EVENT AND INVITE OTHERS, OR READ ABOUT OTHERS FIND AND CONNECT WITH FRIENDS Through friends SEE WHAT FRIENDS ARE DOING Comment on their acUviUes, content

The history behind a 5yearold phenomenon February 2004: launched from a Harvard dorm room Created as a way for high school and college kids to connect, share September 2006: opened for all to join 2007: Facebook launches applicaUons pla]orm Allows programmers to create interesUng funcUonaliUes November 2008: surpasses MySpace to become the #1 largest social site

Today >250MM acUve users! Would be the fourth‐largest country aeer China, India, US 120MM+ log in every day 750,000 new users join every day Who are they? 66%+ are out of college Fastest‐growing demographics: women over 55, women/men 45‐54 Largest audiences: 26‐44 SOURCES: Facebook 8/09 stats, InsideFacebook.com analysis

What can I post to my Facebook proGile? Event noUces (tradeshows, conferences, specials) Custom modules/applicaUons A feed from your blog Videos Photos Links Notes (equivalent of mini blog posts) Music/audio

Two primary reasons people join Your friends ‐ without bad Uming or bad breath Stay connected, easily, with friends Beats email, postal mail, even phone Clock‐independent Requires very lille Ume Keep tabs and contact without requiring lots of Ume Easy to use interface Less likely to turn oﬀ non‐tech‐savvy friends Consistent experiences, unlike MySpace

I set up an account. Now what? Decide how you want to use it Business focus? Personal only? A mix? Consider what you want to post Some things might offend, spark debate Decide if you want to create levels of visibility Show family‐related material to a select group? Hide status from acquaintances? Decide how oAen you want to post Realize your friends receive noUficaUons of new content Decide what you want to get noCfied about You can turn off annoying noUficaUons on nearly everything Google can’t see your stuff

Businesses have Glocked to Facebook

Questions Will I get sucked in and addicted? Who’s got Ume to spend tending to all these social media websites? What if an old high school buddy or old ﬂame sends me a friend request? What if a stranger sends me a friend request? What if someone is annoying me? Pokes, vampire bites, Maﬁa wars, adding your birthday

On with the conference! ERIC WEAVER TRIBAL DDB +1 604 640 4350 hlp://tribalddb.ca hlp://twiler.com/weave

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Comcast Social Media Conference - Facebook Opening Remarks

by Eric Weaver on Aug 21, 2009

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Comcast Social Media Conference - Facebook Opening Remarks — Presentation Transcript