I don’t have a prescription
drug problem. But I do have
FACEBOOK.
ERIC WEAVER | TRIBAL DDB
COMCAST SOCIAL MEDIA CONFERENCE
OPENING REMARKS
AUGUST 20, 2009

Facebook: the #1 online social community
A free website you can join and:
EXPRESS YOURSELF through your own content (text, photos,
videos, messages)
SHARE WHAT YOU’RE DOING
SHARE interesUng arUcles, links, videos
Both on Facebook and from elsewhere
DISCUSS TOPICS IN DISCUSSION GROUPS
LIST AN EVENT AND INVITE OTHERS, OR READ ABOUT OTHERS
FIND AND CONNECT WITH FRIENDS
Through friends
SEE WHAT FRIENDS ARE DOING
Comment on their acUviUes, content

The history behind a 5­year­old phenomenon
February 2004: launched from a Harvard dorm room
Created as a way for high school and college kids to
connect, share
September 2006: opened for all to join
2007: Facebook launches applicaUons pla]orm
Allows programmers to create interesUng funcUonaliUes
November 2008: surpasses MySpace to become the
#1 largest social site

Today
>250MM acUve users!
Would be the fourth‐largest country aeer China, India, US
120MM+ log in every day
750,000 new users join every day
Who are they?
66%+ are out of college
Fastest‐growing demographics: women over 55,
women/men 45‐54
Largest audiences: 26‐44
SOURCES: Facebook 8/09 stats, InsideFacebook.com analysis

What can I post to my Facebook proGile?
Event noUces (tradeshows, conferences, specials)
Custom modules/applicaUons
A feed from your blog
Videos
Photos
Links
Notes (equivalent of mini blog posts)
Music/audio

Two primary reasons people join
Your friends ‐ without bad Uming or bad breath
Stay connected, easily, with friends
Beats email, postal mail, even phone
Clock‐independent
Requires very lille Ume
Keep tabs and contact without requiring lots of Ume
Easy to use interface
Less likely to turn off non‐tech‐savvy friends
Consistent experiences, unlike MySpace

I set up an account. Now what?
Decide how you want to use it
Business focus? Personal only? A mix?
Consider what you want to post
Some things might offend, spark debate
Decide if you want to create levels of visibility
Show family‐related material to a select group? Hide status
from acquaintances?
Decide how oAen you want to post
Realize your friends receive noUficaUons of new content
Decide what you want to get noCfied about
You can turn off annoying noUficaUons on nearly everything
Google can’t see your stuff

Businesses have Glocked to Facebook

Questions
Will I get sucked in and addicted?
Who’s got Ume to spend tending to all these social
media websites?
What if an old high school buddy or old flame sends
me a friend request?
What if a stranger sends me a friend request?
What if someone is annoying me?
Pokes, vampire bites, Mafia wars, adding your birthday

On with the conference!
ERIC WEAVER
TRIBAL DDB
+1 604 640 4350
hlp://tribalddb.ca
hlp://twiler.com/weave