I
don’t
have
a
prescription
drug
problem.
But
I
do
have

   FACEBOOK.
     ERIC
WEAVER
|
TRIBAL
DDB
 COMCAST
SOCIAL
MEDIA
...
Facebook:
the
#1
online
social
community
A
free
website
you
can
join
and:
   EXPRESS
YOURSELF
through
your
own
content
(...
The
history
behind
a
5­year­old
phenomenon
February
2004:
launched
from
a
Harvard
dorm
room
  Created
as
a
way
for
high
...
Today
>250MM
acUve
users!
      Would
be
the
fourth‐largest
country
aeer
China,
India,
US
      120MM+
log
in
every
day...
What
can
I
post
to
my
Facebook
proGile?
Event
noUces
(tradeshows,
conferences,
specials)
Custom
modules/applicaUons
A
f...
Two
primary
reasons
people
join
Your
friends
‐
without
bad
Uming
or
bad
breath
  Stay
connected,
easily,
with
friends
  ...
I
set
up
an
account.
Now
what?
Decide
how
you
want
to
use
it
   Business
focus?
Personal
only?
A
mix?
Consider
what
you...
Businesses
have
Glocked
to
Facebook
Questions
Will
I
get
sucked
in
and
addicted?
Who’s
got
Ume
to
spend
tending
to
all
these
social
 media
websites?
What
i...
On
with
the
conference!
ERIC
WEAVER
TRIBAL
DDB
+1
604
640
4350

hlp://tribalddb.ca
hlp://twiler.com/weave
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Comcast Social Media Conference - Facebook Opening Remarks

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SEATTLE, WASHINGTON, USA - August 20, 2009 - These are my portion of the opening remarks for the Comcast Social Media Conference held at Bell Harbor. It is meant to be a VERY high-level overview of Facebook for the uninitiated.

Comcast Social Media Conference - Facebook Opening Remarks

  1. I
don’t
have
a
prescription drug
problem.
But
I
do
have FACEBOOK. ERIC
WEAVER
|
TRIBAL
DDB COMCAST
SOCIAL
MEDIA
CONFERENCE OPENING
REMARKS AUGUST
20,
2009
  2. Facebook:
the
#1
online
social
community A
free
website
you
can
join
and: EXPRESS
YOURSELF
through
your
own
content
(text,
photos, videos,
messages) SHARE
WHAT
YOU’RE
DOING SHARE
interesUng
arUcles,
links,
videos Both
on
Facebook
and
from
elsewhere DISCUSS
TOPICS
IN
DISCUSSION
GROUPS LIST
AN
EVENT
AND
INVITE
OTHERS,
OR
READ
ABOUT
OTHERS FIND
AND
CONNECT
WITH
FRIENDS Through
friends SEE
WHAT
FRIENDS
ARE
DOING Comment
on
their
acUviUes,
content
  3. The
history
behind
a
5­year­old
phenomenon February
2004:
launched
from
a
Harvard
dorm
room Created
as
a
way
for
high
school
and
college
kids
to connect,
share September
2006:
opened
for
all
to
join 2007:
Facebook
launches
applicaUons
pla]orm Allows
programmers
to
create
interesUng
funcUonaliUes November
2008:
surpasses
MySpace
to
become
the #1
largest
social
site
  4. Today >250MM
acUve
users! Would
be
the
fourth‐largest
country
aeer
China,
India,
US 120MM+
log
in
every
day 750,000
new
users
join
every
day Who
are
they? 66%+
are
out
of
college Fastest‐growing
demographics:
women
over
55, women/men
45‐54 Largest
audiences:
26‐44 SOURCES:
Facebook
8/09
stats,
InsideFacebook.com
analysis
  5. What
can
I
post
to
my
Facebook
proGile? Event
noUces
(tradeshows,
conferences,
specials) Custom
modules/applicaUons A
feed
from
your
blog Videos Photos Links Notes
(equivalent
of
mini
blog
posts) Music/audio
  6. Two
primary
reasons
people
join Your
friends
‐
without
bad
Uming
or
bad
breath Stay
connected,
easily,
with
friends Beats
email,
postal
mail,
even
phone Clock‐independent Requires
very
lille
Ume Keep
tabs
and
contact
without
requiring
lots
of
Ume Easy
to
use
interface Less
likely
to
turn
off
non‐tech‐savvy
friends Consistent
experiences,
unlike
MySpace
  7. I
set
up
an
account.
Now
what? Decide
how
you
want
to
use
it Business
focus?
Personal
only?
A
mix? Consider
what
you
want
to
post Some
things
might
offend,
spark
debate Decide
if
you
want
to
create
levels
of
visibility Show
family‐related
material
to
a
select
group?
Hide
status from
acquaintances? Decide
how
oAen
you
want
to
post Realize
your
friends
receive
noUficaUons
of
new
content Decide
what
you
want
to
get
noCfied
about You
can
turn
off
annoying
noUficaUons
on
nearly
everything Google
can’t
see
your
stuff
  8. Businesses
have
Glocked
to
Facebook
  9. Questions Will
I
get
sucked
in
and
addicted? Who’s
got
Ume
to
spend
tending
to
all
these
social media
websites? What
if
an
old
high
school
buddy
or
old
flame
sends me
a
friend
request? What
if
a
stranger
sends
me
a
friend
request? What
if
someone
is
annoying
me? Pokes,
vampire
bites,
Mafia
wars,
adding
your
birthday
  10. On
with
the
conference! ERIC
WEAVER TRIBAL
DDB +1
604
640
4350 hlp://tribalddb.ca hlp://twiler.com/weave

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