Your SlideShare is downloading. ×
0
BRANDING, SELF-PROMOTION & SOCIAL MEDIA:
              how to help your dream job find you.



                           ...
The realities of recruitment
 Hiring manager opens requisition
 HR sends to internal audiences first
 Externally, goes ...
The realities of Spray and Pray
 When you find possibilities online:
   You are one of hundreds that is applying for thi...
The new jobhunt
 …is about being found more than busting your way in.
 The bigger intellectual footprint you have online...
A better approach: be found.
 You’re in the driver’s seat
 You’re less likely to be blocked
 You’ll have a better match...
Social job hunting
 Figure out the types of people and companies
  you would you want to work with
 Determine best appro...
First, a bit about branding.
A brand is a PROMISE
 The experience someone will always have
 The benefit they’ll always receive
 The unique differenc...
YOU are a brand
A promise to friends. To
future employers. To
society.
Trust is a basic requirement for
brands and business
 How do I minimize trust killers?
   Be found or referred, rather t...
IDENTITY
Step 1: identify your unique
“business-applicable” traits
 The most fascinating or remarkable
 The traits that ...
DIRECTION
Step 2: determine your goals and
audience
 What’s your vision for your career in 2014?
   What do you want to ...
MESSAGING
Step 3: determine what you’d say
 …at a cocktail party, job fair or in an interview
    Trustworthy? Hard-work...
APPROACH
Step 4: determine how to engage
 What do people have time for? Respect time
  starvation. TMI is not a selling p...
Extending your personal brand via
social tools
SUGGESTIONS: bare minimum
 LinkedIn
   Use your Summary well
   Write everything based on brand traits and messages
  ...
SUGGESTIONS: mo betta
 Twitter
   Short-form thought
   Carve out time to convey valuable news, events, insights
 Slid...
SUGGESTIONS: extra mile
 Tumblr/Vox/etc.: repost for SEO
 BlogTalkRadio: short, tagged, topical interviews
 YouTube: vi...
Rules of Engagement
 Be honest above all! Lies will be outed, publicly.
 Be transparent – offer proof, everywhere
 Be r...
Spray and Pray
approach dressed up as
“social media.” This
isn’t discussion, this is
monologue. Note the #
of comments…

D...
But I don’t have time
 Make time. When jobs are scarce, your
  approach will need to change.
 Why not have a leg up on a...
Consider your lens.
Boomers/Tweeners                            Gen X/Millenials
   Trained in formalities
              ...
THANK YOU.
slideshare.net/weave
twi/er.com/weave
branddialogue.com
Upcoming SlideShare
Loading in...5
×

Talent is Social: Helping Your Dream Job Find YOU via Social Media

1,391

Published on

Alternate title: how to use social media to help your perfect job find YOU.

Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.

This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.

Published in: Career, Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,391
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
49
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "Talent is Social: Helping Your Dream Job Find YOU via Social Media"

  1. 1. BRANDING, SELF-PROMOTION & SOCIAL MEDIA: how to help your dream job find you. ERIC WEAVER Tribal DDB
  2. 2. The realities of recruitment  Hiring manager opens requisition  HR sends to internal audiences first  Externally, goes to traditional job boards  Recruiters drown in resumes  Hiring manager often may not move forward  What if this guy is a bad hire?  What if the new boss thinks increasing our overhead was a bad move? (no one ever got fired for cutting $)
  3. 3. The realities of Spray and Pray  When you find possibilities online:  You are one of hundreds that is applying for this gig  You have no idea of the environment Good environment? Bad? Good chemistry? Bad?  Recruiters often act as gauntlets rather than advocates Not incented to read every resume, maintain communication  You’re not in the driver’s seat Wait for phone calls that never come Sudden disconnects Hope tends to pile up on questionable opportunities
  4. 4. The new jobhunt  …is about being found more than busting your way in.  The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.  Be trusted and be recommended, rather than an intruder on a mission.  In the interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!  My last three jobs came from Google, a conference, and a blog post!
  5. 5. A better approach: be found.  You’re in the driver’s seat  You’re less likely to be blocked  You’ll have a better match if they can find out more about you prior to contacting you
  6. 6. Social job hunting  Figure out the types of people and companies you would you want to work with  Determine best approach to branding yourself  Create a social presence that will maximize being found
  7. 7. First, a bit about branding.
  8. 8. A brand is a PROMISE  The experience someone will always have  The benefit they’ll always receive  The unique difference that will always be there  A brand is strongest through clear messaging and consistent delivery, crafted for the people who will care, in a way that benefits THEM.
  9. 9. YOU are a brand A promise to friends. To future employers. To society.
  10. 10. Trust is a basic requirement for brands and business  How do I minimize trust killers?  Be found or referred, rather than interrupting one’s search.  Demonstrate value, don’t just blather on about it.  How do I build trust with prospective customers?  Demonstrate intellectual capital: you know your stuff.  Demonstrate a vision for this profession or this market.  Show that others took a chance on you and benefitted.  Show that you’re ethical, easy to work with…trustworthy.  How do you empower others to spread their trust in your offering?  Give customers a voice.  Amplify their words about you.  Make sharing your value effortless.
  11. 11. IDENTITY Step 1: identify your unique “business-applicable” traits  The most fascinating or remarkable  The traits that make you authentic, real, trustworthy  Think about your quirks, through a positive lens  Perfectionist = detail-focused  Scattered = multi-tasker  Aggressive = gets things done  Stubborn = determined  Honesty is always the best policy  Overshare? Not always.
  12. 12. DIRECTION Step 2: determine your goals and audience  What’s your vision for your career in 2014?  What do you want to be known for?  What kinds of people do you want to attract?  Green office specialist: office admins, Ops VPs  Art director: marketing directors, creative directors  Digital PR wunderkind: agency heads, marketing teams  Where do those people “live” online?
  13. 13. MESSAGING Step 3: determine what you’d say  …at a cocktail party, job fair or in an interview  Trustworthy? Hard-working? Funny? Flexible? Nice?  All about facts? All about ideas? All about details?  Leave the detail for later: what’s the one takeaway you’d want to leave behind in an elevator ride (besides “I’m available?”)  That single takeaway should be integrated in every place you engage with people “I am personable and people trust me.” “I accomplish what I go after.” “I have an upbeat passion about this space that is infectious.”
  14. 14. APPROACH Step 4: determine how to engage  What do people have time for? Respect time starvation. TMI is not a selling point.  Which media would best convey what you’re about?
  15. 15. Extending your personal brand via social tools
  16. 16. SUGGESTIONS: bare minimum  LinkedIn  Use your Summary well  Write everything based on brand traits and messages  IMPORTANT: Ask for testimonials  Personal blog  Long-form thought about your profession, even if new  Written from a “hire me!” perspective  Facebook  Personal connections are The Money  Keep things mainly professional but show human side
  17. 17. SUGGESTIONS: mo betta  Twitter  Short-form thought  Carve out time to convey valuable news, events, insights  Slideshare.net  Share your thought leadership with downloadable presentations that convey you and your vision  Trottr.com  Voice blogging: let people hear you!  Be clear, concise, short and sweet
  18. 18. SUGGESTIONS: extra mile  Tumblr/Vox/etc.: repost for SEO  BlogTalkRadio: short, tagged, topical interviews  YouTube: video conveys quickly  Use some decent camera skills and audio  Flickr: post your creative work  Delicious: helpful bookmarks, not just everything
  19. 19. Rules of Engagement  Be honest above all! Lies will be outed, publicly.  Be transparent – offer proof, everywhere  Be real and relatable  No need for extra formality  Extra informality can torpedo you – worth the risk?  Fluff, glitz and perfection are not required  But CLARITY, BREVITY and AUDIBILITY are!  THINK ENGAGEMENT AND DIALOGUE  The more dialogue, the more likely you will be found
  20. 20. Spray and Pray approach dressed up as “social media.” This isn’t discussion, this is monologue. Note the # of comments… DON’T BE THIS PERSON.
  21. 21. But I don’t have time  Make time. When jobs are scarce, your approach will need to change.  Why not have a leg up on all the other (even more qualified) prospects?  Spray-and-pray is DEAD. You know it. So open your mind to you as a valuable free-agent specialist, rather than a peg for a hole.
  22. 22. Consider your lens. Boomers/Tweeners Gen X/Millenials  Trained in formalities  Formalities ignored  More interested in finding those  Don’t offend anyone with like minds than worrying about  Be the most acceptable to the largest turning off others number of people  Less privacy means more ability to be found  Privacy highly valued  Digital natives – tech is ubiquitous  Interested in tech functionality but and easy often overwhelmed by speed of  Have grown up with “random” change behavior  Don’t do well with chaos  BOOMERS should consider importance of AFFINITY when  GEN X should consider importance communicating with Gens X, Y of PROPRIETY when communicating with Boomers
  23. 23. THANK YOU. slideshare.net/weave twi/er.com/weave branddialogue.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×