An Ant's Eye View on 2011 Social Media Conferences
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An Ant's Eye View on 2011 Social Media Conferences

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JULY 5, 2011 - The spring social media conference ends and one topic seems to rise above the rest: consumer behavior in the context of social media.

JULY 5, 2011 - The spring social media conference ends and one topic seems to rise above the rest: consumer behavior in the context of social media.

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  • 1. CONSUMER BEHAVIOR:the latest focus in social businessWhat kept coming up this conference season ERIC WEAVER VP Digital Strategy • Ant’s Eye View • 30 Jun 2011
  • 2. A FEW OF MY SPRING 2011 SOCIAL EVENTS
  • 3. STOWE BOYD • #140CONFCan regular, !""#$%&&()$*&+,$-$.../()&0&1&2(.3/"34$constantengagementlead to betterperformanceor retention?
  • 4. DR. REY JUNCO, LOCK HAVEN UNIVERSITY
  • 5. DOES “TOUCH” MAKE US PERFORM BETTER?!""#$56"72/"3489)3(3:84;<&26"=>>?$
  • 6. CHOICE IMPACTED BY ENGAGEMENT IN SOCIAL
  • 7. SOCIALLY-INSPIRED PURCHASE INTENTION IS NOT JUSTFOR B2C OFFERINGS1 in 2 leads to B2Bwebsites are comingfrom…Leads from LinkedIn Groups most likely toconvert.Visitors from LinkedIn Groups most likely toattend webinars. @ABCDEFGHI$JKLC*$ED$=MN$O=O$PEGQBRHAJ$S$DAO$=>TT$
  • 8. WHERE WILL CONSUMERS FIND MORE EMOTION? &34567,8494:;<9,=7<,+;3:>,?,@9,;A,+@B,CDEE,=UV>>>V>>>$=>V>>>V>>>$ !"#$%&(!F, *#H*2#F,, G*"H*+F, G*"H*+F, ,E)I,J4KK4;3,6345679, CMDNDDD,6345679, -#/,0#1.F, -#/,0#1.F,TUV>>>V>>>$ EL,J4KK4;3,6345679, CC,J4KK4;3,6345679,T>V>>>V>>>$ UV>>>V>>>$ >$ !"#$%&(!)*+, -#.%**(,-#/,01, *#*2#)*+, -#.%**(,-#/,01,
  • 9. 95%http://www.flickr.com/photos/myklroventine/! EMO!
  • 10. THINK > DO > FEEL!!FEEL > DO > THINK!
  • 11. http://www.flickr.com/photos/richardfisher/!
  • 12. WHERE WOULD YOU RATHER ENGAGE?
  • 13. blog.reyjunco.comslideshare.net/weave
  • 14. THANK YOUERIC WEAVERAnt’s Eye ViewTo read more about how wehelp Fortune 500 brandssocialize their businesses andbetter engage with customers,follow @antseyeview or visithttp://antseyeview.com