Your SlideShare is downloading. ×
  • Like
An Ant's Eye View on 2011 Social Media Conferences
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

An Ant's Eye View on 2011 Social Media Conferences

  • 2,965 views
Published

JULY 5, 2011 - The spring social media conference ends and one topic seems to rise above the rest: consumer behavior in the context of social media.

JULY 5, 2011 - The spring social media conference ends and one topic seems to rise above the rest: consumer behavior in the context of social media.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,965
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
29
Comments
1
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CONSUMER BEHAVIOR:the latest focus in social businessWhat kept coming up this conference season ERIC WEAVER VP Digital Strategy • Ant’s Eye View • 30 Jun 2011
  • 2. A FEW OF MY SPRING 2011 SOCIAL EVENTS
  • 3. STOWE BOYD • #140CONFCan regular, !""#$%&&()$*&+,$-$.../()&0&1&2(.3/"34$constantengagementlead to betterperformanceor retention?
  • 4. DR. REY JUNCO, LOCK HAVEN UNIVERSITY
  • 5. DOES “TOUCH” MAKE US PERFORM BETTER?!""#$56"72/"3489)3(3:84;<&26"=>>?$
  • 6. CHOICE IMPACTED BY ENGAGEMENT IN SOCIAL
  • 7. SOCIALLY-INSPIRED PURCHASE INTENTION IS NOT JUSTFOR B2C OFFERINGS1 in 2 leads to B2Bwebsites are comingfrom…Leads from LinkedIn Groups most likely toconvert.Visitors from LinkedIn Groups most likely toattend webinars. @ABCDEFGHI$JKLC*$ED$=MN$O=O$PEGQBRHAJ$S$DAO$=>TT$
  • 8. WHERE WILL CONSUMERS FIND MORE EMOTION? &34567,8494:;<9,=7<,+;3:>,?,@9,;A,+@B,CDEE,=UV>>>V>>>$=>V>>>V>>>$ !"#$%&(!F, *#H*2#F,, G*"H*+F, G*"H*+F, ,E)I,J4KK4;3,6345679, CMDNDDD,6345679, -#/,0#1.F, -#/,0#1.F,TUV>>>V>>>$ EL,J4KK4;3,6345679, CC,J4KK4;3,6345679,T>V>>>V>>>$ UV>>>V>>>$ >$ !"#$%&(!)*+, -#.%**(,-#/,01, *#*2#)*+, -#.%**(,-#/,01,
  • 9. 95%http://www.flickr.com/photos/myklroventine/! EMO!
  • 10. THINK > DO > FEEL!!FEEL > DO > THINK!
  • 11. http://www.flickr.com/photos/richardfisher/!
  • 12. WHERE WOULD YOU RATHER ENGAGE?
  • 13. blog.reyjunco.comslideshare.net/weave
  • 14. THANK YOUERIC WEAVERAnt’s Eye ViewTo read more about how wehelp Fortune 500 brandssocialize their businesses andbetter engage with customers,follow @antseyeview or visithttp://antseyeview.com