Presented at PR Network's Half Day Workshop, April 21st, 2015.
Every year, experts try to predict what’s in store for social media. Trends like real-time marketing and native advertising top the lists, but how do they apply to your brand’s efforts? Josh Krakauer (CEO of Sculpt, an Iowa City-based digital agency that lives and breathes this stuff), discusses the topics and platforms relevant to social media marketing today, and arms the audience with tips on how to thrive in an ever-changing, mobile-first marketing world.
11. “While the world is not yet seamless, QR codes and “bridging” apps like Viggle
deliver second screen relevance, and can help marketers unleash multiplatform,
integrated relevance.”
- Mashable, 2012