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HI.
I’M JOSH.
*JHKRAK
THIS IS SCULPT.
*WEARESCULPT
WE LIVE
SOCIAL.
Social Media Marketing: What Matters in 2015 (and Beyond)
2012.
CRED: SOCIALBAKERS
REMEMBER THIS?
“TRENDS”
“While the world is not yet seamless, QR codes and “bridging” apps like Viggle
deliver second screen relevance, and can help marketers unleash multiplatform,
integrated relevance.”
- Mashable, 2012
LOCATION-BASED SERVICES.
SOCIAL MEDIA DIVERSIFICATION.
CONTENT CURATION.
VIDEO = CONTENT.
SOCIAL SELLING.
EXPERTS PREDICTED…
2014.
“The rising importance of Google+ is something really worth watching out for.”
- CLICKZ, 2014
LOCATION-BASED SERVICES.
SOCIAL MEDIA DIVERSIFICATION.
CONTENT CURATION.
VIDEO = CONTENT.
SOCIAL SELLING.
EXPERTS PREDICTED…
2015.
LOCATION-BASED SERVICES.
SOCIAL MEDIA DIVERSIFICATION.
CONTENT CURATION.
VIDEO = CONTENT.
SOCIAL SELLING.
WAIT FOR IT…
Social Media Marketing: What Matters in 2015 (and Beyond)
TODAY.
!
- HOW PLATFORMS
ARE CHANGING
!
- HOW MARKETERS
ARE ADAPTING
!
- HOW TO THRIVE
TODAY
2015.
PLATFORMS.
INSTAGRAM.!
FACEBOOK.!
SNAPCHAT.!
YOUTUBE.!
VINE.
PINTEREST.!
GOOGLE+.!
LINKEDIN.!
TWITTER.!
TUMBLR.!
(REDDIT, MEDIUM, QUORA, OMG SO MANY)
INSTAGRAM.!
FACEBOOK.!
SNAPCHAT.!
YOUTUBE.!
VINE.
PINTEREST.!
GOOGLE+.!
LINKEDIN.!
TWITTER.!
TUMBLR.!
(REDDIT, MEDIUM, SLIDESHARE, OMG SO MANY)
53% OF 18-29 (US) USE INSTAGRAM.
49% OF THEM USE DAILY.
FASTEST GROWING SOCIAL NETWORK
(US ADULTS)
CAN YOU NAME THESE?
Social Media Marketing: What Matters in 2015 (and Beyond)
Social Media Marketing: What Matters in 2015 (and Beyond)
Social Media Marketing: What Matters in 2015 (and Beyond)
HOW THEY’RE CHANGING.
MOBILE.
“PAY-TO-PLAY.”
Social Media Marketing: What Matters in 2015 (and Beyond)
AUDIENCE GROWS LINEARLY.
CONTENT GROWS EXPONENTIALLY.
“
!
!
AND IT’S NOT JUST
FACEBOOK.
INSTAGRAM.!
FACEBOOK.!
SNAPCHAT.!
YOUTUBE.!
VINE.
PINTEREST.!
GOOGLE+.!
LINKEDIN.!
TWITTER.!
TUMBLR.!
VISUALS WIN.
2012.
2015.
WHAT HASN’T CHANGED.
VALUE OF SOCIAL.
Social Media Marketing: What Matters in 2015 (and Beyond)
!
- DISCOVERY
- STORYTELLING
- BRAND BUILDING
- COMMUNITY BUILDING
- CUSTOMER RELATIONS
BEST FOR
GOOD MARKETERS DON’T SELL.
“
!
!
GOOD MARKETERS DON’T SELL.
THEY MAKE IT EASY TO BUY.
“
!
!
HOW?
GIVE, THEN ASK.
“JAB, JAB, JAB, RIGHT HOOK.”
- GARYVEE
HELP PEOPLE…
LEARN SOMETHING.
HELP PEOPLE…
FEEL GOOD.
HELP PEOPLE…
LAUGH.
HELP PEOPLE…
THEN, ASK.
HOW TO SUCCEED.
EXPERIMENT.
MEASURE.
LEARN.
1.
EXPERIMENT.
MOVE PAST BEST PRACTICE,
JUST PRACTICE.
WITH PAID MEDIA.EXPERIMENT
Social Media Marketing: What Matters in 2015 (and Beyond)
CUSTOMER LIST
EMAIL LIST
WEBSITE
VISITORS
MOBILE APP USERS
WITH PLATFORMS.EXPERIMENT
CAN BRANDS LIVE ON TINDER?
WE WANTED TO FIND OUT.
Social Media Marketing: What Matters in 2015 (and Beyond)
Social Media Marketing: What Matters in 2015 (and Beyond)
24 HOURS.
FEMALE:
11 MATCHES
MALE:
302 MATCHES
WITH VISUAL CONTENT.EXPERIMENT
“SHOW DON’T TELL.”
TIP: FOCUS ON HUMAN
STORYTELLING.
Social Media Marketing: What Matters in 2015 (and Beyond)
TIP: EMPOWER
YOUR VISUAL
PRODUCERS.
*INTERNALLY + EXTERNALLY
BY THINKING NATIVELY.EXPERIMENT
Social Media Marketing: What Matters in 2015 (and Beyond)
Social Media Marketing: What Matters in 2015 (and Beyond)
4 BILLION VIEWS PER DAY.
* NATIVE FB VIDEO
2.
MEASURE.
WHO
HOW MANY
WHY
ALIGN METRICS WITH
YOUR GOALS.
AWARENESS.MEASURE
!
- ORG/PAID REACH
!
- FREQUENCY
!
- ENGAGED VIEWS
!
- SOCIAL REFERRALS
MEASURE
CUSTOMER EXPERIENCE.MEASURE
!
- POSITIVE / NEGATIVE
ENGAGEMENTS
!
- RESPONSES /
RESPONSE TIME
!
- SENTIMENT
MEASURE
ACQUISITION.MEASURE
!
- COST PER ACTION
!
- CONVERSION RATE
!
- AGAINST OTHER
CHANNELS
MEASURE
TIME / LABOR.MEASURE
3.
LEARN.
FROM THE PLATFORMS.LEARN
blog.business.instagram.com facebook.com/business/news
FROM THE PUBLISHERS.LEARN
FROM THE PUBLISHERS.
EX. JONLOOMER.COM
FROM ADVERTISERS.LEARN
Social Media Marketing: What Matters in 2015 (and Beyond)
FROM EXPERIMENTS.LEARN
2.02% 1.13%
FROM EACH OTHER.LEARN
Social Media Marketing: What Matters in 2015 (and Beyond)
RECAP.
TO WIN IN 2015.
EXPERIMENT.
MEASURE.
LEARN.
FINALLY.
EXPECT IT ALL TO CHANGE, AGAIN.!
THANKS.

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Social Media Marketing: What Matters in 2015 (and Beyond)