Facebook buys-microsofts-atlas

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Facebook buys-microsofts-atlas

  1. 1. Facebook Buys Microsofts Atlas, Promises Better ROI For Its Advertisers - 03-01-2013by newmedia - Wealth Magnate - http://topimnews.wealthmagnate.comFacebook Buys Microsofts Atlas, Promises Better ROI For ItsAdvertisersby newmedia - Friday, March 01, 2013http://topimnews.wealthmagnate.com/facebook-buys-microsofts-atlas/Facebook verified its long-rumored purchase of Atlas, previously owned by Microsoft.Nobody knows the actual price yet, although TechCrunch theorized the price was less than 100 millions.Microsoft acquired Atlas when it bought aQuantive in 2007 for more than $6 billion, which wasMicrosoft’s largest acquisition at the time. Redmond essentially wrote off the full value of the acquisitiona year ago.source: http://marketingland.com/Facebooks main priority is to improve advertisers ROI, hoping the long-lasted debate about Facebooksadvertising quality ends with the purchase of Atlas.Facebook said in a blog post that Atlas would help marketers get “a holistic view of campaignperformance” and ultimately, along with other tools, help advertisers “close the loop” with theirmarketing. According to Facebook’s Brian Boland: We plan to improve Atlas’ capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile. We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry. Ultimately, Atlas’s powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile. Our belief is that measuring various touch points in the marketing funnel will help advertisers to see a more complete view of the effectiveness of their campaigns. Acquiring Atlas will be an important step towards achieving this goal.For people on a tight marketing budget Facebooks paid advertising might not be the best deal... so letstake a closer look at FBs recently launched Graph Search, which will basically help you a lot findingpeople, places, basically sorting out everything you like: YouTube Video http://youtu.be/fY1ziax3XDY page 1 / 2
  2. 2. Facebook Buys Microsofts Atlas, Promises Better ROI For Its Advertisers - 03-01-2013 by newmedia - Wealth Magnate - http://topimnews.wealthmagnate.com _______________________________________________ PDF generated by Kalins PDF Creation Station page 2 / 2Powered by TCPDF (www.tcpdf.org)

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