6 email-marketing-tips-for-supercharging-your-campaigns

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6 email-marketing-tips-for-supercharging-your-campaigns

  1. 1. 6 Email Marketing Tips For Supercharging Your Campaigns - 03-26-2013by admin - Wealth Magnate - http://wealthmagnate.com6 Email Marketing Tips For Supercharging Your Campaignsby admin - Tuesday, March 26, 2013http://wealthmagnate.com/6-email-marketing-tips-for-supercharging-your-campaigns/ Although email marketing is not as effective as a fewyears back, or should I say not as easy, it still is a major part of any business. Collecting leads isessential for your growth and presence online. If you aint building a list, you aint building a business.Email marketing is way more than just collecting leads though, as a matter of fact it is what you do aftergetting those emails that will determine how much money you will make.Therefore I prepared the 6 email marketing tips for supercharging your campaigns. To tell you the truthsome of the facts inside still amaze me, as I will always have hard times understanding how on earth cancolors affect optin rates that much...read on, you will see what the essence of email marketing is in a few paragraphs.1 DetailsThats the first major important factor when looking to improve your optin rates. Although you should notwrite 3 000 words describing what your visitors must optin for, you have to use numbered bullet points tolist exactly what your subscribers would get when they enter your list.People like to know what they get, since there is too many marketers offering the same stuff all over theinternet. It is extremely important to give them details about the free ebook you are giving away, or whythey need your 20 page report on list building.2 HonestyHonesty is what will make you a fortune... not only in email marketing, but in life as well. Honesty isvital, you should be yourself all the time, meaning your capture page should offer something real that page 1 / 3
  2. 2. 6 Email Marketing Tips For Supercharging Your Campaigns - 03-26-2013by admin - Wealth Magnate - http://wealthmagnate.compeople would actually get after they give their email.Your emails should build trust, and this would happen by sending people honest materials. You mightwanna show them you made 10 000 in a week, yet if you didnt - dont lie to them, simply send themsomething else you achieved, like collecting ten leads in a day and a way for them to do the same.You get the idea. Lying your subscribers is the worst option when it comes to email marketing. There istoo much fakeness online nowadays. People recognize it the minute they see it, besides it is not cool atall.3 Dont let objections stand on your way, overcome them instead, here is how...Lets first list what the most common obstacles are: Dont you just wanna sell me something? Am going to receive hundreds of emails? What makes your different? Is my email safe?when people are on a capture page the first thing they think is: yeah right, thats just another sales pitch...to tell you the truth it is not very easy to overcome this one, however making the capture page offersomething cool helps, and when it is free it gets people a bit more interested. Although testings show"free" makes people submit their emails easier, I dont like using this word... instead I overcome thisobjection by letting people subconsciously know exactly why they optin for - to buy my awesomeproduct.You also have to assure your visitors they will not get bombarded with emails, you will not sell themsomething dumb and you will not share their emails.4 ColorsAs I said in the beginning colors affect peoples decisions directly. I was and still am amazed how truethis is. I will first let you learn what colors mean to us so you could understand better why you shoulduse blue, orange or purple when creating your capture pages...here is another cool color article - Color Psychology. Red is awesome for a "buy now" or "submit"buttons, since it urges people into making a fast decision, yet it is not the best option for links, or capturepages.5 Focus on benefitsYou know why so many marketers suck at selling? - thats right, because they focus on features instead ofbenefits.What do I mean? page 2 / 3
  3. 3. 6 Email Marketing Tips For Supercharging Your Campaigns - 03-26-2013 by admin - Wealth Magnate - http://wealthmagnate.com Offering a "20 page killer report" doesnt show that much f a benefit right? It says the report is killer, but there is no benefit for the visitor. On the other hand, offering a "20 page killer report that would help you overcome the barriers most marketers face when collecting leads" is a whole different story... now you show what the benefits are. Reveal the benefits, people like to know what they would achieve after spending time reading your emails. 6 Send Unsubscribe emails every once in a while Dont be scared to remind your subscribers to unsubscribe if they dont like your emails. This way you will show them you dont like wasting neither your time, nor theirs. These are the 6 email marketing tips for supercharging your email marketing campaigns. In conclusion I will only add one more advice - set up expectations. Let your visitors know exactly what to expect, this way you will decrease your unsubscribe rates by much. _______________________________________________ PDF generated by Kalins PDF Creation Station page 3 / 3Powered by TCPDF (www.tcpdf.org)

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