5 Key Rules To Follow When Naming A Startup Company - 03-14-2013by newmedia - Wealth Magnate - http://topimnews.wealthmagn...
5 Key Rules To Follow When Naming A Startup Company - 03-14-2013                                   by newmedia - Wealth Ma...
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5 key-rules-to-follow-when-naming-a-startup-company

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5 key-rules-to-follow-when-naming-a-startup-company

  1. 1. 5 Key Rules To Follow When Naming A Startup Company - 03-14-2013by newmedia - Wealth Magnate - http://topimnews.wealthmagnate.com5 Key Rules To Follow When Naming A Startup Companyby newmedia - Thursday, March 14, 2013http://topimnews.wealthmagnate.com/5-key-rules-to-follow-when-naming-a-startup-company/Ever since we entered the informational era and the internet started dominating the world being the mostimportant media, we also went into the "Startup Company" age.Although online business has its challenges as well, it is a dozen times easier to startup your companyonline than offline, which is why companies started showing up all over the place. Some of them namedreally bad, while others would remain remembered forever, mainly because of their cool names.Naming a startup company turned out to be harder than we tough, so we prepared the "5 key rules tofollow when naming your startup company" for you.1. Youre not naming a startup, youre naming a brand.It is known that most entrepreneurs go wrong about the name at the very beginning. If you have a namealready in mind, while it may be your first instinct to see if the domain name is taken, thats the last thingyou should do.Your company name is exactly as important as your own name... may be even more. Even if your desireddomain name is not available, you should not just add some random letters and try to get as close to thename you had in mind as you can, but to think about your brand name in the context of the real world, notamong other startups or as a URL. Come at the name from every possible angle, make lists of adjectivesand the human qualities you want to emulate.2. Make the right first impression.Your name should create a first impression that’s positive, intriguing and clear. Additionally it should beeasy, nice and simple to get your customers remember it the first time they hear about your company.Your name could either drive traffic to you, or drive it away. This is where intentional misspellings orextra "Z"s could be a significant hindrance.But most of all you have to come up with a unique name, even if you have to spend some more money tobuy the already taken domain.3. Dont create conceptual or technical hurdles."You don’t need a big idea for your name. You need a name for your big idea." I think this quoteexplains it very well you dont have to make your life harder by naming your startup company somethingthat would take two days to explain to people asking about it. If you have to constantly explain themeaning or the pronunciation of your name to people, especially people who you pitch to, thats a majorhurdle. page 1 / 2
  2. 2. 5 Key Rules To Follow When Naming A Startup Company - 03-14-2013 by newmedia - Wealth Magnate - http://topimnews.wealthmagnate.com You name should describe pretty clear what you and your brand are trying to accomplish along with exactly what you do. 4. When necessary, be descriptive. Descriptive doesnt mean boring, especially if your startup is in a niche or technical field. Another big reason to avoid the early pitfalls of checking domain name registries is because a company name youve invented thats unavailable could be paired with a simple descriptive word to create your final, custom, website name 5. If it aint broke, dont fix it. Lets say you already have a startup name, but a shift in your companys focus arises and you feel the name should change. This is ultimately a judgement call, but if your current company name is not tied to an individual product, and your overall brand identity and values have not changed, your current name may be just fine. As I already said int the beginning naming is hard. It is not an exact science, or a pattern you could follow to make sure you wont go wrong with it. It is something that should make you more popular easier, yet at the same time is nothing to spend 20 years thinking on. If you spend time at the beginning thinking about the one thing you want your company to do, who your audience will be, and your competitors names, youre on the right track. When you have your final candidates for a name, just be sure to Google them and check what Google Images comes up with. This post was inspired by Entrepreneur.com Picture credit - Mashable _______________________________________________ PDF generated by Kalins PDF Creation Station page 2 / 2Powered by TCPDF (www.tcpdf.org)

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