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We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
We Cross - The Participation Gab
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We Cross - The Participation Gab

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We Cross nam op DISH 2009 deel aan het debat 'The Participation Gab'. Voorafgaand aan het debat gaf iedere spreker een korte presentatie met daarin zijn of haar visie. Bekijk hier de presentatie van …

We Cross nam op DISH 2009 deel aan het debat 'The Participation Gab'. Voorafgaand aan het debat gaf iedere spreker een korte presentatie met daarin zijn of haar visie. Bekijk hier de presentatie van We Cross.

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  • 1. Debate ‘the Participation Gap’ December 2009 DISH2009 Door: Hein Hofman & Hilde Smetsers van We Cross We Cross Crossmedia & Events We Cross | DISH 2009 | Debate | The participation gap
  • 2. We Cross - Consultancy - Concept development - Production & concept realisation We Cross publishing - www.nextbestband.nl - www.shiners.nl - www.cultuurmarketingprofessionals.nl We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Projectmanagement 2.0 | Wat doet We Cross?
  • 3. Why do people participate online? - To profile themselves - To communicate - To discover - To get rewarded http://flickr.com/photos/iba/326502066/sizes/o/ We Cross Crossmedia & Events We Cross | DISH 2009 | Debate | The participation gap
  • 4. <ul><li>Site visitors role and reach: </li></ul><ul><li>Stranger 100.000 </li></ul><ul><li>Lurker 10.000 </li></ul><ul><li>Participant 1.000 </li></ul><ul><li>Evangelist / Brand ambassador 100 </li></ul>We Cross Crossmedia &amp; Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap
  • 5. From stranger to evangelist: http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap
  • 6. <ul><li>Added value by strangers: </li></ul><ul><li>Potential museum visitor </li></ul>We Cross Crossmedia &amp; Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap
  • 7. <ul><li>Added value by lurkers: </li></ul><ul><li>Museum visitor </li></ul><ul><li>Potential: Worth of mouth marketing </li></ul><ul><li>Potential: Viral distribution on social networks </li></ul>We Cross Crossmedia &amp; Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap
  • 8. <ul><li>Added value by participants: </li></ul><ul><li>Museum visitor </li></ul><ul><li>Worth of mouth marketing </li></ul><ul><li>Viral distribution on social networks </li></ul><ul><li>Crowd sourcing </li></ul><ul><li>Co creation </li></ul>We Cross Crossmedia &amp; Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap
  • 9. <ul><li>Added value by evangelist: </li></ul><ul><li>Museum visitor </li></ul><ul><li>Worth of mouth marketing </li></ul><ul><li>Viral distribution on social networks </li></ul><ul><li>Co-creation </li></ul><ul><li>Crowd sourcing </li></ul><ul><li>Content creation </li></ul><ul><li>Volunteer in the museum </li></ul><ul><li>Community manager </li></ul>We Cross Crossmedia &amp; Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap
  • 10. <ul><li>Critical success factors: </li></ul><ul><li>Promotion </li></ul><ul><li>Context </li></ul><ul><li>Content </li></ul><ul><li>Interaction </li></ul><ul><li>Co-creation </li></ul>We Cross Crossmedia &amp; Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap
  • 11. <ul><li>Is the gap that big? </li></ul>Audiences Participants We Cross | DISH 2009 | Debate | The participation gap
  • 12. <ul><li>Is the gap that big? </li></ul><ul><li>Audience: </li></ul><ul><li>strangers </li></ul>Lurkers We Cross Crossmedia &amp; Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | DISH 2009 | Debate | The participation gap Participants Evangelist
  • 13. <ul><li>We Cross </li></ul><ul><li>http://www.wecross.nl </li></ul><ul><li>Hilde Smetsers </li></ul><ul><li>[email_address] </li></ul><ul><li>Linkedin: http://www.linkedin.com/in/hildesmetsers </li></ul><ul><li>Twitter: http://www.twitter.com/hildes </li></ul><ul><li>Hein Hofman </li></ul><ul><li>[email_address] </li></ul><ul><li>Linkedin: http://www.linkedin.com/in/heinhofman </li></ul><ul><li>Twitter: http://www.twitter.com/heintrein </li></ul><ul><li>2009, We Cross </li></ul><ul><li>Op dit werk is een Creative Commons licentie van toepassing: </li></ul><ul><li>Naamsvermelding-Niet-commercieel-Geen Afgeleide werken 3.0 Nederland </li></ul>We Cross Crossmedia &amp; Events We Cross | DISH 2009 | Debate | The participation gap

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