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We Cross - the Art of Online Branding

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In november 2009 gaf Hilde Smetsers van We Cross de workshop 'the Art of Online Branding' voor TalentNu en de Kamer van Koophandel.

In november 2009 gaf Hilde Smetsers van We Cross de workshop 'the Art of Online Branding' voor TalentNu en de Kamer van Koophandel.

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  • 1. Workshop ‘the Art of Online Branding 30 november 2009 Door: Hilde Smetsers van We Cross We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding |
  • 2. Wat gaan we doen? - Opdracht 1 / Voorstelrondje - Introductie Web 2.0 / sociale media - De octopus - Welke tools zijn er en wat kan je ermee? - Opdracht 2 We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Inhoud
  • 3. Opdracht 1 (Voorstelrondje) Maak groepjes van 4 a 6 personen (met laptop!) - Geef voor de helft van de groep antwoord: Wat zegt Google over jou (en wat zegt het mij?) Andere helft: - Wat is je doel met online branding? - Over welke tools / trends wil je meer weten? We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Inhoud
  • 4. Wat kan het doel zijn: - Je bedrijf of product als merk neerzetten - Je zelf als expert profileren - Meer aandacht voor je product Dit alles met als doel: - Meer klanten / opdrachtgevers We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Doelen
  • 5. Tools: - Linkedin - SEO - RSS - Blog - Slideshare - Flickr - Twitter - YouTube - Delicious - Vimeo We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Tools
  • 6.
    • Oude media Nieuwe media
    • Democratisering van Technologie
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends Trends
  • 7. Trends
    • Nieuwe media zijn
    • niet tijdsgebonden,
    • maar on demand
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 8. Trends
    • Alles in The Cloud:
    • Software as a service (SaaS)
    • Google apps
    • Hosting
    http://www.flickr.com/photos/fellina/3250982612/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 9. Trends
    • Media convergentie -> alles op 1 apparaat
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 10. Trends
    • Always connected / Realtime web
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 11. Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 12. Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 13. Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 14. http://flickr.com/photos/andreaweckerle/361079602/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 15. Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Wiki’s - Blogs - RSS http://flickr.com/photos/iba/326502066/sizes/o/ We Cross | Workshop the Art of Online Branding | Web 2.0 We Cross Crossmedia & Events
  • 16. Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • 17. 55% upload fotos http://www.flickr.com/photos/ari/2337206226/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 18. Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • 19.
    • Sociale media zijn populairder dan pornosites
    Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • 20. Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media. http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 21.
    • http://www.flickr.com/photos/pixeljones/1189508739/
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach De octopus – the multi tentacles approach
  • 22.
    • The Multiple Tentacles Approach
    • Van Web SITE naar Web PRESENCE
    • Er is immers oneindige competitie
    • Mensen zoeken op Google, maar ook via platformen als YouTube, Hyves, blogs en meer
    • Kortom: ben daar waar je publiek is!
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 23.
    • En hoe ziet dat eruit?
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • De firma ik netwerk Social Social bookmarking Product
    • Bedrijf
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 24.
    • Dus wat moet er gebeuren?
    • Publiceer over jouw unieke kennis, product of bedrijf. Alles verwijst naar jouw web BASE -> je website
    • Experimenteer . Sommige platformen zijn goed, andere niet.
    • Sommige werken voor jou, andere niet.
    • Verbind . Creëer je eigen online omgeving. Verwijs op je web BASE naar de platformen waar je aanwezig bent.
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 25.
    • Sociale netwerken
    • Linkedin
    • Hyves
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 26.
    • Content driven netwerken
    • Flickr
    • Slideshare
    • YouTube
    • Vimeo / Zideo
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 27.
    • Microbloggen
    • Microbloggen
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 28.
    • Bloggen
    • Bloggen
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 29.
    • Social bookmarking
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Social bookmarking Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 30.
    • En hoe ziet dat eruit?
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • De firma ik netwerk Social Social bookmarking Product
    • Bedrijf
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 31.
    • Concreet: online branding van We Cross
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE Contentdriven
    • Blog netwerken
    • Social bookmarking
    http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 32.
    • Hoe pakken we dit simpel aan? Keep it simple stupid!
    • Tagging op content driven netwerken
    • SEO
    • RSS automatisch doorlinken naar bijvoorbeeld Hyves of Facebook
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
  • 33.
    • Google analytics, meten is weten!
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
  • 34.
    • Credits
    • Hellomynameisscott
    • http://www.hellomynameisscott.com/landing.aspx
    • Bob Baker
    • http://www.bob-baker.com/
    • Marta Z. Kagan, What the f**k is social media
    • www.bonafidemarketinggenius.com
    • Ruigrok Netpanel, onderzoek maart 2008
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Credits
  • 35. Meer weten?
    • We vertellen graag!
    • We Cross
    • http://www.wecross.nl
    • Hilde Smetsers
    • [email_address]
    • Linkedin: http://www.linkedin.com/in/hildesmetsers
    • Twitter: http://www.twitter.com/hildes
    • 2009, We Cross
    • Op dit werk is een Creative Commons licentie van toepassing:
    • Naamsvermelding-Niet-commercieel-Geen Afgeleide werken 3.0 Nederland
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Contact