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We Cross Presentatie Creatief Utrecht (Web)

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  • 1. Workshop ‘the Art of Online Branding’ September 2009 Creatief Utrecht versnelt! Door: Hilde Smetsers van We Cross We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding |
  • 2.
    • Wat gaan we doen?
    • Voorstelrondje
    • Introductie Web 2.0 / Sociale media
    • De octopus
    • Welke tools zijn er en wat kan je ermee
    • Opdracht
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Inhoud
  • 3.
    • Kortom:
    • Doelen van de deelnemers: - Product mag meer aandacht hebben - Het bedrijf of product als een merk neerzetten - Wat zijn de mogelijkheden en concept matig toepassen - Verbreden van kennis nieuwe media / marketing - Inzicht krijgen in het principe. Vanuit welke behoefte zijn mensen zo actief, waarom zijn ze daar?
    • - Wil graag meer weten van de tools
    • - Welke strategie moet ik volgen in mijn online communicatie?
    • Bezwaren: - Tijd
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Doelen
  • 4.
    • Waar willen we meer van weten?
    • Web 2.0
    • Sociale media
    • Twitter
    • Delicious
    • Google analytics
    • Blog
    • SEO
    • Vimeo
    • Linkedin
    • Tagging
    • Slideshare
    • Wordpress
    • Slideshare
    • Flickr
    • Facebook
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tools
  • 5.
    • Oude media Nieuwe media
    • Democratisering van Technologie
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends Trends
  • 6. Trends
    • Nieuwe media zijn
    • niet tijdsgebonden,
    • maar on demand
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 7. Trends
    • Alles in The Cloud:
    • Software as a service (SaaS)
    • Google apps
    • Hosting
    http://www.flickr.com/photos/fellina/3250982612/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 8. Trends
    • Media convergentie -> alles op 1 apparaat
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 9. Trends
    • Always connected / Realtime web
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • 10. Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 11. Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 12. Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 13. http://flickr.com/photos/andreaweckerle/361079602/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 14. Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Wiki’s - Blogs - RSS http://flickr.com/photos/iba/326502066/sizes/o/ We Cross | Workshop the Art of Online Branding | Web 2.0 We Cross Crossmedia & Events
  • 15. Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • 16. 55% upload fotos http://www.flickr.com/photos/ari/2337206226/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 17. Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • 18.
    • Sociale media zijn populairder dan pornosites
    Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • 19. Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media. http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • 20.
    • http://www.flickr.com/photos/pixeljones/1189508739/
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach De octopus – the multi tentacles approach
  • 21.
    • The Multiple Tentacles Approach
    • Van Web SITE naar Web PRESENCE
    • Er is immers oneindige competitie
    • Mensen zoeken op Google, maar ook via platformen als YouTube, Hyves, blogs en meer
    • Kortom: ben daar waar je publiek is!
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 22.
    • En hoe ziet dat eruit?
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • De firma ik netwerken
    • Bedrijf
    • Social bookmarking Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 23.
    • Dus wat moet er gebeuren?
    • Publiceer over jouw unieke kennis, product of bedrijf. Alles verwijst naar jouw web BASE -> je website
    • Experimenteer . Sommige platformen zijn goed, andere niet.
    • Sommige werken voor jou, andere niet.
    • Verbind . Creëer je eigen online omgeving. Verwijs op je web BASE naar de platformen waar je aanwezig bent.
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 24.
    • Sociale netwerken
    • Linkedin
    • Linkedin
    • Hyves
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 25.
    • Content driven netwerken
    • Flickr Slideshare
    • YouTube
    • Vimeo / Z ideo
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 26.
    • Microbloggen
    • Microbloggen
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 27.
    • Bloggen
    • Bloggen
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 28.
    • Social bookmarking
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Social bookmarking Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 29.
    • Maar wat nu?
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • De firma ik netwerken
    • Bedrijf
    • Social bookmarking Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 30.
    • Concreet: online branding van We Cross
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • Blog netwerken
    • Social bookmarking
    http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
  • 31.
    • Hoe pakken we dit simpel aan? Keep it simple stupid!
    • Tagging op content driven netwerken
    • SEO
    • RSS automatisch doorlinken naar bijvoorbeeld Hyves of Facebook
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
  • 32.
    • Google analytics, meten is weten!
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
  • 33.
    • Credits
    • Hellomynameisscott
    • http://www.hellomynameisscott.com/landing.aspx
    • Bob Baker
    • http://www.bob-baker.com/
    • Marta Z. Kagan, What the f**k is social media
    • www.bonafidemarketinggenius.com
    • Ruigrok Netpanel, onderzoek maart 2008
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Credits
  • 34. Meer weten?
    • We vertellen graag!
    • We Cross
    • http://www.wecross.nl
    • Hilde Smetsers
    • [email_address]
    • Linkedin: http://www.linkedin.com/in/hildesmetsers
    • Twitter: http://www.twitter.com/hildes
    • 2009, We Cross
    • Op dit werk is een Creative Commons licentie van toepassing:
    • Naamsvermelding-Niet-commercieel-Geen Afgeleide werken 3.0 Nederland
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Contact