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The Art of Online Branding

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De presentatie van We Cross over Online Branding op de kick off van Creatief Utrecht versnelt op 21 september 2009.

De presentatie van We Cross over Online Branding op de kick off van Creatief Utrecht versnelt op 21 september 2009.

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The Art of Online Branding The Art of Online Branding Presentation Transcript

  • Workshop ‘the Art of Online Branding’ September 2009 Creatief Utrecht versnelt! Door: Hilde Smetsers van We Cross We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding |
    • Wat gaan we doen?
    • Voorstelrondje
    • Introductie Web 2.0 / Sociale media
    • De octopus
    • Welke tools zijn er en wat kan je ermee
    • Opdracht
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Inhoud
    • Kortom:
    • Doelen van de deelnemers: - Product mag meer aandacht hebben - Het bedrijf of product als een merk neerzetten - Wat zijn de mogelijkheden en concept matig toepassen - Verbreden van kennis nieuwe media / marketing - Inzicht krijgen in het principe. Vanuit welke behoefte zijn mensen zo actief, waarom zijn ze daar?
    • - Wil graag meer weten van de tools
    • - Welke strategie moet ik volgen in mijn online communicatie?
    • Bezwaren: - Tijd
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Doelen View slide
    • Waar willen we meer van weten?
    • Web 2.0
    • Sociale media
    • Twitter
    • Delicious
    • Google analytics
    • Blog
    • SEO
    • Vimeo
    • Linkedin
    • Tagging
    • Slideshare
    • Wordpress
    • Slideshare
    • Flickr
    • Facebook
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tools View slide
    • Oude media Nieuwe media
    • Democratisering van Technologie
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends Trends
  • Trends
    • Nieuwe media zijn
    • niet tijdsgebonden,
    • maar on demand
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • Trends
    • Alles in The Cloud:
    • Software as a service (SaaS)
    • Google apps
    • Hosting
    http://www.flickr.com/photos/fellina/3250982612/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • Trends
    • Media convergentie -> alles op 1 apparaat
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • Trends
    • Always connected / Realtime web
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Trends
  • Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • http://flickr.com/photos/andreaweckerle/361079602/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Wiki’s - Blogs - RSS http://flickr.com/photos/iba/326502066/sizes/o/ We Cross | Workshop the Art of Online Branding | Web 2.0 We Cross Crossmedia & Events
  • Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • 55% upload fotos http://www.flickr.com/photos/ari/2337206226/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
  • Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
    • Sociale media zijn populairder dan pornosites
    Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross | Workshop the Art of Online Branding | Web 2.0
  • Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media. http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross | Workshop the Art of Online Branding | Web 2.0
    • http://www.flickr.com/photos/pixeljones/1189508739/
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach De octopus – the multi tentacles approach
    • The Multiple Tentacles Approach
    • Van Web SITE naar Web PRESENCE
    • Er is immers oneindige competitie
    • Mensen zoeken op Google, maar ook via platformen als YouTube, Hyves, blogs en meer
    • Kortom: ben daar waar je publiek is!
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • En hoe ziet dat eruit?
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • De firma ik netwerken
    • Bedrijf
    • Social bookmarking Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Dus wat moet er gebeuren?
    • Publiceer over jouw unieke kennis, product of bedrijf. Alles verwijst naar jouw web BASE -> je website
    • Experimenteer . Sommige platformen zijn goed, andere niet.
    • Sommige werken voor jou, andere niet.
    • Verbind . Creëer je eigen online omgeving. Verwijs op je web BASE naar de platformen waar je aanwezig bent.
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Sociale netwerken
    • Linkedin
    • Linkedin
    • Hyves
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Content driven netwerken
    • Flickr Slideshare
    • YouTube
    • Vimeo / Z ideo
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Microbloggen
    • Microbloggen
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Bloggen
    • Bloggen
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Social bookmarking
    • Web SITE van:
    • De firma ik
    • Bedrijf
    • Social bookmarking Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Maar wat nu?
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • De firma ik netwerken
    • Bedrijf
    • Social bookmarking Product
    http://flickr.com/photos/drachmann/327122302/sizes/l/ http://www.flickr.com/photos/stephenpoff/2248948209/sizes/l/ We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Concreet: online branding van We Cross
    • Sociale netwerken
    • Microbloggen
    • Bloggen
    • Web SITE van: Content driven
    • Blog netwerken
    • Social bookmarking
    http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | The Multiple Tentacles Approach
    • Hoe pakken we dit simpel aan? Keep it simple stupid!
    • Tagging op content driven netwerken
    • SEO
    • RSS automatisch doorlinken naar bijvoorbeeld Hyves of Facebook
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
    • Google analytics, meten is weten!
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Tips & tools
    • Credits
    • Hellomynameisscott
    • http://www.hellomynameisscott.com/landing.aspx
    • Bob Baker
    • http://www.bob-baker.com/
    • Marta Z. Kagan, What the f**k is social media
    • www.bonafidemarketinggenius.com
    • Ruigrok Netpanel, onderzoek maart 2008
    We Cross Crossmedia & Events http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross | Workshop the Art of Online Branding | Credits
  • Meer weten?
    • We vertellen graag!
    • We Cross
    • http://www.wecross.nl
    • Hilde Smetsers
    • [email_address]
    • Linkedin: http://www.linkedin.com/in/hildesmetsers
    • Twitter: http://www.twitter.com/hildes
    • 2009, We Cross
    • Op dit werk is een Creative Commons licentie van toepassing:
    • Naamsvermelding-Niet-commercieel-Geen Afgeleide werken 3.0 Nederland
    We Cross Crossmedia & Events We Cross | Workshop the Art of Online Branding | Contact