Sociale media in de culturele sector

What the f*ck is social media? http://flickr.com/photos/zarajay/2357382909/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events

Van web 1.0 naar.... http://flickr.com/photos/missrogue/49979047/sizes/o/ We Cross Crossmedia & Events

Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross Crossmedia & Events

Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross Crossmedia & Events

Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross Crossmedia & Events

Activiteiten die technologie, interactie,

woorden, foto’s, audio en video integreren.

http://flickr.com/photos/andreaweckerle/361079602/sizes/l/ We Cross Crossmedia & Events

Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Podcast, vodcast - Wiki’s - Blogs - RSS - Widgets http://flickr.com/photos/iba/326502066/sizes/o/ We Cross Crossmedia & Events

Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events

55% http://flickr.com/photos/nuudls/2482763673/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events

Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events

Sociale media zijn populairder dan pornosites

http://jaartal.web-log.nl/photos/spring_quiz_in_the_air/arielogje.jpg Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events

Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media. http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross Crossmedia & Events

6 op de 10 Nederlanders zijn actief op sociale netwerken. En dit aantal groeit iedere dag! http://flickr.com/photos/brent_nashville/2137986728/sizes/l/ Ruigrok Netpanel, onderzoek maart 2008 We Cross Crossmedia & Events

Maar waarom? http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events

• profilering (wie ben ik / kijk mij eens)

• communicatie (binnen en buiten het netwerk)

• ontdekken (content en mensen)

• beloond worden (prijzen, credits, extra functionaliteit, meedelen in de inkomsten)

Lode Broekman, W3 model (http://www.broekmanmarketingadvies.nl/) We Cross Crossmedia & Events

Bewijs! http://flickr.com/photos/midnight-digital/2915885191/sizes/o/ We Cross Crossmedia & Events

Lego http://flickr.com/photos/9229859@N02/1398250243/sizes/l/ We Cross Crossmedia & Events

Tom Tom Community http://flickr.com/photos/fuddland/2410353594/sizes/o/ We Cross Crossmedia & Events

My Starbucks idea http://flickr.com/photos/termie/14675489/sizes/o/ We Cross Crossmedia & Events

Rijksmuseum widget http://flickr.com/photos/lugolounge/516685004/sizes/l/ We Cross Crossmedia & Events

Sociale media in de culturele sector: Offline producten: - Festival - Evenement - Voorstelling - Expositie - Concert http://flickr.com/photos/kriegsman/663122857/sizes/l/ We Cross Crossmedia & Events

Product zoekt publiek http://flickr.com/photos/monitorpop/545191653/sizes/o/ We Cross Crossmedia & Events

Dus ben daar,

waar je publiek is!

We Cross Crossmedia & Events

Housewarming: presence before presentation http://flickr.com/photos/mattdesmond/244961875/sizes/l/ Frank Meeuwsen, De toekomst van crossmedia, (http://www.frank-ly.nl) We Cross Crossmedia & Events

Maar hoe dan?

Ben open, communiceer en ga de dialoog aan http://flickr.com/photos/mind_the_goat/127024305/sizes/o/ We Cross Crossmedia & Events

http://flickr.com/photos/metrojp/92038203/sizes/l/ Luister We Cross Crossmedia & Events

http://flickr.com/photos/trucolorsfly/611479605/sizes/l/ Participeer We Cross Crossmedia & Events

http://flickr.com/photos/thomashawk/51357244/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) Ga uit van de consument: 14% gelooft advertenties, 78% aanbevelingen van anderen We Cross Crossmedia & Events

http://flickr.com/photos/fhke/78416800/sizes/o/ Ben transparant! We Cross Crossmedia & Events

Content = king Audio, video, tekst http://flickr.com/photos/franklangeweg/2867293035/sizes/o/ We Cross Crossmedia & Events

http://weeswaakzaam.punt.nl/upload/back/large_375594.jpg Integreer! Sociale media in de hele communicatie- strategie We Cross Crossmedia & Events

Waaahhaaa iedereen kijkt op internet en niemand komt!

http://flickr.com/photos/cathyg/274682119/sizes/o/ We Cross Crossmedia & Events

http://flickr.com/photos/samoube/170255970/sizes/l/ Teemu Arina,Slideshare presentation MoMo #8 Vooraf: Organisatoren Participanten Event: Organisatoren Participanten Bezoekers Achteraf: Organisatoren Participanten Bezoekers Ervaring = content We Cross Crossmedia & Events

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