Sociale media in de culturele sector

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    Sociale media in de culturele sector - Presentation Transcript

    1. What the f*ck is social media? http://flickr.com/photos/zarajay/2357382909/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
    2. Van web 1.0 naar.... http://flickr.com/photos/missrogue/49979047/sizes/o/ We Cross Crossmedia & Events
    3. Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross Crossmedia & Events
    4. Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross Crossmedia & Events
    5. Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross Crossmedia & Events
      • Activiteiten die technologie, interactie,
      • woorden, foto’s, audio en video integreren.
      http://flickr.com/photos/andreaweckerle/361079602/sizes/l/ We Cross Crossmedia & Events
    6. Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Podcast, vodcast - Wiki’s - Blogs - RSS - Widgets http://flickr.com/photos/iba/326502066/sizes/o/ We Cross Crossmedia & Events
    7. Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
    8. 55% http://flickr.com/photos/nuudls/2482763673/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
    9. Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
      • Sociale media zijn populairder dan pornosites
      http://jaartal.web-log.nl/photos/spring_quiz_in_the_air/arielogje.jpg Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
    10. Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media. http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross Crossmedia & Events
    11. 6 op de 10 Nederlanders zijn actief op sociale netwerken. En dit aantal groeit iedere dag! http://flickr.com/photos/brent_nashville/2137986728/sizes/l/ Ruigrok Netpanel, onderzoek maart 2008 We Cross Crossmedia & Events
    12. Maar waarom? http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events
      • • profilering (wie ben ik / kijk mij eens)
      • • communicatie (binnen en buiten het netwerk)
      • • ontdekken (content en mensen)
      • • beloond worden (prijzen, credits, extra functionaliteit, meedelen in de inkomsten)
      Lode Broekman, W3 model (http://www.broekmanmarketingadvies.nl/) We Cross Crossmedia & Events
    13. Bewijs! http://flickr.com/photos/midnight-digital/2915885191/sizes/o/ We Cross Crossmedia & Events
    14. Lego http://flickr.com/photos/9229859@N02/1398250243/sizes/l/ We Cross Crossmedia & Events
    15. Tom Tom Community http://flickr.com/photos/fuddland/2410353594/sizes/o/ We Cross Crossmedia & Events
    16. My Starbucks idea http://flickr.com/photos/termie/14675489/sizes/o/ We Cross Crossmedia & Events
    17. Rijksmuseum widget http://flickr.com/photos/lugolounge/516685004/sizes/l/ We Cross Crossmedia & Events
    18. Sociale media in de culturele sector: Offline producten: - Festival - Evenement - Voorstelling - Expositie - Concert http://flickr.com/photos/kriegsman/663122857/sizes/l/ We Cross Crossmedia & Events
    19. Product zoekt publiek http://flickr.com/photos/monitorpop/545191653/sizes/o/ We Cross Crossmedia & Events
      • Dus ben daar,
      • waar je publiek is!
      We Cross Crossmedia & Events
    20. Housewarming: presence before presentation http://flickr.com/photos/mattdesmond/244961875/sizes/l/ Frank Meeuwsen, De toekomst van crossmedia, (http://www.frank-ly.nl) We Cross Crossmedia & Events
      • Maar hoe dan?
      We Cross Crossmedia & Events
    21. Ben open, communiceer en ga de dialoog aan http://flickr.com/photos/mind_the_goat/127024305/sizes/o/ We Cross Crossmedia & Events
    22. http://flickr.com/photos/metrojp/92038203/sizes/l/ Luister We Cross Crossmedia & Events
    23. http://flickr.com/photos/trucolorsfly/611479605/sizes/l/ Participeer We Cross Crossmedia & Events
    24. http://flickr.com/photos/thomashawk/51357244/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) Ga uit van de consument: 14% gelooft advertenties, 78% aanbevelingen van anderen We Cross Crossmedia & Events
    25. http://flickr.com/photos/fhke/78416800/sizes/o/ Ben transparant! We Cross Crossmedia & Events
    26. Content = king Audio, video, tekst http://flickr.com/photos/franklangeweg/2867293035/sizes/o/ We Cross Crossmedia & Events
    27. http://weeswaakzaam.punt.nl/upload/back/large_375594.jpg Integreer! Sociale media in de hele communicatie- strategie We Cross Crossmedia & Events
      • Waaahhaaa iedereen kijkt op internet en niemand komt!
      http://flickr.com/photos/cathyg/274682119/sizes/o/ We Cross Crossmedia & Events
    28. http://flickr.com/photos/samoube/170255970/sizes/l/ Teemu Arina,Slideshare presentation MoMo #8 Vooraf: Organisatoren Participanten Event: Organisatoren Participanten Bezoekers Achteraf: Organisatoren Participanten Bezoekers Ervaring = content We Cross Crossmedia & Events
    29. Meer weten?
      • We vertellen graag!
      • We Cross
      • http://www.wecross.nl
      • Hilde Smetsers
      • [email_address]
      • Linkedin: http://www.linkedin.com/in/hildesmetsers
      • 2008, We Cross
      • Op dit werk is een Creative Commons licentie van toepassing:
      • Naamsvermelding-Niet-commercieel-Geen Afgeleide werken 3.0 Nederland
      We Cross Crossmedia & Events
    30. Credits
      • We Cross (http://www.wecross.nl)
      • Marta Z. Kagan, What the f**k is social media? ( www.bonafidemarketinggenius.com )
      • Ruigrok Netpanel, onderzoek maart 2008
      • Lode Broekman, W3 model ( http:// www.broekmanmarketingadvies.nl / )
      • Teemu Arina, Slideshare presenation MoMo #8
      • Frank Meeuwsen, De toekomst van crossmedia, (http://www.frank-ly.nl)
      We Cross Crossmedia & Events

    + We CrossWe Cross, 2 years ago

    custom

    705 views, 1 favs, 3 embeds more stats

    Een introductie op sociale media in de culturele se more

    More info about this document

    CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

    Go to text version

    • Total Views 705
      • 626 on SlideShare
      • 79 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 0
    Most viewed embeds
    • 50 views on http://www.wecross.nl
    • 28 views on http://crossmediaforum.web-log.nl
    • 1 views on http://74.125.77.132

    more

    All embeds
    • 50 views on http://www.wecross.nl
    • 28 views on http://crossmediaforum.web-log.nl
    • 1 views on http://74.125.77.132

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories