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Ideas and thoughts shared by Josh Wachs, chief strategy officer of Share Our Strength, during the briefing of the Monday, March 15, CauseLab at SXSW 2010

Ideas and thoughts shared by Josh Wachs, chief strategy officer of Share Our Strength, during the briefing of the Monday, March 15, CauseLab at SXSW 2010

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CauseLab - Share Our Strength Briefing Presentation Transcript

  • 1. CAMPAIGN TO END CHILDHOOD HUNGER
  • 2. The Crisis: Childhood Hunger   17 million children in the US —that’s nearly one in four— struggle with hunger.   Undernourished children suffer from:   Impaired cognitive development   Long-term emotional & health problems   Decreased educational attainment   Decreased productivity 2
  • 3. TEACHER SURVEY RESULTS Too Many Kids are Coming To School Too Hungry to Learn 62% of teachers say they see children who regularly come to school hungry each week because they are not getting enough to eat at home. 3 “Teachers are our intelligence network and first responders” --George Stephanopoulos *survey reached 740 K-8 public school teachers nationwide in October 2009
  • 4. The Problem: Access There is enough food in America to feed all children, yet:   10 million eligible kids don’t get free or reduced price school breakfast.   Only 16% of kids who ate a free or reduced-price school lunch during the school year also participated in summer meal programs. There is huge gap between kids who are eligible for programs 4 and those who receive them.
  • 5. Why Do Kids Go Hungry? EDUCATION/ STIGMA AWARENESS ACCESS FACILITIES/ TRANSPORTATION RED TAPE POVERTY 5
  • 6. H unger in U.S. at The Time is Now a 14-Ye ar High Political Climate/ President Obama’s Report: More Mandate Americans Going Hungry Heightened Awareness 6 6
  • 7. What this will take: campaign approach  Election day = November 3, 2015.  Victory = Ending Childhood Hunger.  Raise the resources to win.  Message, message, message.  It takes an army.  Don’t forget your base 7
  • 8. By 2015: A Fully Integrated Approach LEARN LIVE •  Nutritious, high-quality meals during •  Food Stamps school and after (school breakfast and •  Food pantries and shelters lunch, afterschool snacks and meals) •  Food for pregnant women, infants and •  Nutrition education preschool kids (WIC) •  Cooking classes •  Fresh-food markets and stores •  Advocacy •  Nutrition education •  Cooking classes PLAY •  Earned Income Tax Credit (EITC) •  Nutritious, high-quality meals when •  Temporary Assistance to Needy school is not in session (afterschool Families (TANF) snacks and meals, summer meals) •  Advocacy •  Fresh-food markets and stores •  Advocacy 8
  • 9. The Share Our Strength Approach to public and private programs ENSURE ACCESS that provide food to children and their families of existing programs that connect children to INCREASE UTILIZATION providers and sources of healthy food about available programs, healthy food choices RAISE PUBLIC AWARENESS and how to get the most from limited resources 9
  • 10. Campaign Elements PUBLIC STATE-BASED AWARENESS. PARTNERSHIPS OUTREACH & ADVOCACY COMMUNITY NUTRITION INVESTMENT EDUCATION- GRANTS TIED TO OPERATION STRATEGY FRONTLINE 10
  • 11. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? You’re an 8-year-old girl who has to get on the bus by 6 a.m. in order to get to school on time 11
  • 12. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? There’s no time to eat breakfast. And even if there was food in the house, there’s nobody around to cook it. 12
  • 13. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? When you arrive at school, you walk by the cafeteria where the “free breakfast kids” are just finishing up. Your stomach twinges but you don’t think of joining them. It’s embarrassing when everyone knows your family is poor. 13
  • 14. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? When it’s finally time to eat, you’re so hungry that you fill up your tray with pizza, cookies, chips and soda. 14
  • 15. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? After school, you’re due back at home to take care of your little brothers and sisters. You wait for your mom and eat another piece of candy to stop your stomach from growling. You hope your mom’s got money left over from her check to bring home dinner. 15
  • 16. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? Otherwise…you go to bed hungry another night. 16
  • 17. WHAT’S DIFFERENT IN 2015? You still wake up early to catch the bus, but on the way to your classroom you grab a breakfast packed with fruit, milk and cereal from the cafeteria. 17
  • 18. WHAT’S DIFFERENT IN 2015? The entire class eats in the beginning of first period, so this kind of free breakfast is nothing to be embarrassed about. 18
  • 19. WHAT’S DIFFERENT IN 2015? Your free school lunch includes healthy, delicious options and you look forward to it every day. 19
  • 20. WHAT’S DIFFERENT IN 2015? With your stomach full of nutritious food, you can concentrate on what the teacher is saying. 20
  • 21. WHAT’S DIFFERENT IN 2015? After school, you attend an afterschool program at the Boys and Girls Club where you get a healthy snack before playing basketball with your friends. 21
  • 22. WHAT’S DIFFERENT IN 2015? At home, you find a fridge full of fruits and vegetables from the farmers’ market. You and your mom learned how to make affordable, healthy meals through an Operation Frontline nutrition education class and you think cooking is pretty cool. 22
  • 23. WHAT’S DIFFERENT IN 2015? On Fridays, your teacher sends you home with a backpack full of healthy snacks to share with your brothers and sisters over the long weekend when meals are sometimes scarce. 23
  • 24. WHAT’S DIFFERENT IN 2015? During the summer months when school is out, you spend your days learning and playing at your neighborhood summer program where you receive healthy snacks and meals every day. 24
  • 25. WHAT’S DIFFERENT IN 2015? Hunger is something you never have to worry about. So you can spend your day doing what you do best – being a kid. 25
  • 26. Only 2,059 days to go until November 3, 2015 26 2 6