The Internet of Things: BLE / Beacons / iBeacons
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Presented by: Tim McKendrick, Director of Project Management, Vectorform

Presented by: Tim McKendrick, Director of Project Management, Vectorform

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  • ----- Meeting Notes (2/9/14 23:41) ------ Instant and natural UX- This is a seamless new touchpoint for the user. - No fumbling around with QR codes etc. - VF is very interested in this technology because we create multi-platform experiences ... and now we have a new tool to create an idilic experience for the user
  • ----- Meeting Notes (2/9/14 23:41) -----Munich apple store - near VF offices
  • ----- Meeting Notes (2/9/14 23:41) -----VF is working on a automotive experiance with a large auto manufacturer
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  • ----- Meeting Notes (2/9/14 23:41) -----Your content ... you crazy publishers ... think about these things:must embed vids in app - makes app largeor stream it - but that requires a connection
  • VWBMWMicrosoftCoke Cola Disney Este LauderNYTAssociated PressChicago Tribune LA Times

The Internet of Things: BLE / Beacons / iBeacons The Internet of Things: BLE / Beacons / iBeacons Presentation Transcript

  • BLE/ Beacons / iBeacon Presented By: TheInternet of Things Tim McKendrick Director of Project Management | Vectorform @Vectorform #BLE#Beacons #iBeacon #internetofthings#MobileNationalDays BLE / Beacons / iBeacon
  • BLE/ Beacons / iBeacon AGENDA 2 BLE / BEACONS / iBEACONS What is BLE? BLE vs. NFC What are Beacons? What is iBeacon? Mobile Payment: Levels of Engagement TheApple Store Experience LIVE DEMO VectorformSafari App VECTORFORM USE CASES Retail Publishing& Content Distribution Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL—
  • BLE/ Beacons / iBeacon WHAT IS BLE? 3 Origins of BLE Batteries are not that great. Wireless Transmissionseat batteries. Nokia Wibree – 2006 2007 Agreed to let Bluetooth have the technology 2010 Integrated into the Bluetooth 4.0 Specification 2011 Apple iPhone4s is the first to use it. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— BluetoothLow Energy (BluetoothLE or BLE) Wireless Technology Optimized for Low-Energy Applications Nokia, Now Defunct Wibree Logo
  • BLE/ Beacons / iBeacon WHAT IS BLE? 4 TRADITIONAL BLUETOOTH or BLUETOOTH BR (BASIC RATE) Relatively High Power Consumption Speeds up to 2.1 Mbps for EnhancedData Rate Complicated Pairing BLE or BLUETOOTH LE (LOW ENERGY) Low Power Consumption Low Speed (1-10 Hz) Lower Complexity Low Cost (As low as $3 to build) Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Not the Same Old Bluetooth you Know and Hate
  • BLE/ Beacons / iBeacon WHAT IS BLE? 5 Software BLE is a subset of the Bluetooth 4.0 protocol. Bluetooth is a standardized wireless protocol. Hardware It can be a stand-alone chip or be integrated into part of a larger wireless chip that performs several functions. Why do I Care? + It’s free – No licensing + Not Proprietary + It’s in most phonesbuilt after 2012 – 370 million mobile phones will be sold with BLE this year + Low power - Won’t turn your phone into a $700 paperweight Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Bluetooth Low Energy is Hardware and Software
  • BLE/ Beacons / iBeacon IT’S THE WINNER 6 ANT+ (2004) Proprietary. ZigBee (2002) Too much power – interference problems. WiFi (1991-ish) Too much power. Nike+ (2006) Proprietary – too much power. NFC (Near Field Communication) Short range – too much power. Apple never adopted. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Other Low Energy Technologies and Why They Lost
  • BLE/ Beacons / iBeacon BLE vs. NFC Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— 7 Fight! BLE RANGE Up to 50 m Up to 20 cm TECHNOLOGY Bluetooth LE (Low energy requirements) Based on RFID standards (No energy required after using a “Tag”) SUPPORTEDSYSTEMS iOS7, Android 4.3, and Windows Phone 8 (Update 3) Devicewith NFC-Chip required ESTIMATEDCOSTS Dueto the high range a small number of Beacons are required NFC-Tagshave to be put on any product type individually which means a high number are required. NFC
  • BLE/ Beacons / iBeacon WHAT CAN APPS DO WITH BLE? 8 SEND & RECEIVE DATA FROM… … health sensors. … a heart rate monitor. … a fitness tracker. … a refrigerator. … a temperature sensor. … a thermostat. … eLocks. … other mobile phones. … beacons? Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Share Small Amounts of Information with Other BLE Enabled Devices
  • BLE/ Beacons / iBeacon Beacons & BLE 9 Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— TechnologyInsights
  • BLE/ Beacons / iBeacon WHAT ARE BEACONS? 10 Beaconsare BLE devices that can be placed throughoutany ‘target’ area that emit a signal that can be detected by other BLE enabled devices. Dependingon the beacon device and how frequently it sends out a signal, the battery life can last for a year or longer. Certain mobile devices themselves can also act as a beacon that can both emit and receive signals. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Beacons are Hardware Devices that can Emit and Receive BLE Signals AppleiPhone, Roximity, Qualcomm, Radius Networks, Estimote
  • BLE/ Beacons / iBeacon WHAT IS iBEACON? 11 iBeacon is NOT an actual physical device—iBeacon is the software. Thereis no such device called an iBeacon at this time. iBeacon is the software, the physicaldevice is just any BLE device that is configuredin a particular way so it’s recognizedby the iOS as an iBeacon. When an app is iBeacon enabled it just means that it has announcedto the core iOS that it needs to be consulted if the device detects a BLE device emitting a specificBLE advertising signal. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— iBeacon is Part of the Apple iOS Operating System
  • BLE/ Beacons / iBeacon WHAT IS iBEACON? 12 iBeacon is it is part of the core iOS Location Services. Thedeveloper sets three specific properties: The UUID, Major, & Minor Properties The UUID property contains the identifier that you use to identify your company’s beacons. You typically generate only one UUID for your company’sbeacons but can generate more as needed. The Majorproperty is typically goingto be the specific store or general location. The Minor property would then identify a specific location within a store or area. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— iBeacon: From a Developer’s Perspective
  • BLE/ Beacons / iBeacon WHYIS iBEACON IMPORTANT? 13 Before iBeacon An app would need to be runningin the foreground or backgroundto communicate with a BLE device. After iBeacon An app can be launchedinto the backgroundby iOS if a specificBLE device is recognized. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— What Does it Give Developers?
  • BLE/ Beacons / iBeacon LEVELS OF ENGAGEMENT 14 ACTIVE COMMUNICATION Allows basic levels of interaction that wake up the Phone fromStandby mode and allow Lock Screen Notifications. PASSIVE COMMUNICATION Allows an enhanced user experience. Beacons can open certain applications or trigger specific events. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— One Signal Triggering a Variety of Actions
  • BLE/ Beacons / iBeacon BEACONS & BLE NEW SPACE FOR MULTI-LEVEL MARKETING Location based marketing allows a company to target a user with a more generalmessage that can prompt a visit or action. It expands the scope of targeted marketing to offer a more intimate and direct interaction. GOOD CUSTOMER EXPERIENCE CORRELATES TO LOYALTY AND WILLINGNESS TO BUY According to a worldwide Jack Morton Study, 87% of all customers are more likely to recommend a brand and nearly 60% would be willing to pay a higher price if they had a great experience. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— 15 Targeted Messaging Based on Location Source: http://www.jackmorton.com/pdf/jack-morton-best-experience-brands.pdf
  • BLE/ Beacons / iBeacon POSSIBLE FIELDS OF USE 16 Provided you've got the app on your phone and have given Apple permission to track you, it'll attempt to offer an augmentedretail experience tailored to your needs. If you're standing next to an iPhone table you might receive a message asking if you'd like to upgrade your iPhone. If you like, the app will then checkyour upgrade eligibility and let you know how much you can trade in your old model for. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Retail – Apple Store Experience
  • BLE/ Beacons / iBeacon HEALTHCARE RETAILTICKETINGHOME AUTOMATION AUTOMOTIVEHOSPITALITY EVENTS INVENTORY MANAGEMENT ACESS MANAGEMENT POINTOF PURCHASE FITNESSTOURISM POSSIBLE FIELDS OF USE Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— 17 Industries that can Leverage iBeacon Technology.
  • BLE/ Beacons / iBeacon Vectorform Use Cases 19 Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— iBeacon & WearableTechnology
  • BLE/ Beacons / iBeacon RETAIL: CURATED CONTENT Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— 20
  • BLE/ Beacons / iBeacon PUBLISHING+ RETAIL: ADVANCED ADVERTISING PARTNERS Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— 21
  • BLE/ Beacons / iBeacon Takeaways 22 Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— iBeacon & BLE
  • BLE/ Beacons / iBeacon TECHNICAL PITFALLS OF iBEACON 23 Bluetooth must be turned on. Your app must be installed on the users device. You can’t use an iBeacon to trigger the installation of your app. Location services must be enabled for the specific application. Beaconsaren’t magic unicorns that give you internet access. To download real-time content you must have the app connectedvia cellular or WiFi connection. Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— There are a few caveats…
  • BLE/ Beacons / iBeacon PSYCHOLOGICAL PITFALLS OF iBEACON 24 Thereis a potential to annoy a customer. Thereis a potential to alienate a customer who finds location awareness intrusive. Thereare possible issues of legality if you plan on tracking specificuser behavior / location. (varies by country) Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Are Beacons going to creep people out?
  • BLE/ Beacons / iBeacon BEACON PLATFORMS 25 PROS ManageBeacons from the cloud PowerfulSDKs (In-Store Navigation) CustomerAnalytics Dashboards CONS Proprietary Beacons Data ownership CustomerData Aggregation Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— Make sure you know what you’re buying.
  • BLE/ Beacons / iBeacon Let’s start the discussion. Tim McKendrick(mckendrick@vectorform.com) VectorformGmbH Arnulfstrasse37 80636 München Thankyou.
  • BLE/ Beacons / iBeacon REFERENCES Inside Bluetooth Low Energy By Naresh Gupta - pg. 192 - http://goo.gl/H5L9fy PayPal Beacons - https://www.paypal.com/webapps/mpp/beacon Build Your Own Beacon - http://www.theregister.co.uk/Print/2013/11/29/feature_diy_apple_ibeacons/ iBeacon Bible - http://meetingofideas.files.wordpress.com/2013/12/ibeacons-bible-1-0.pdf Estimote Beacon - http://estimote.com/api/index.html Understanding iBeacon - http://support.apple.com/kb/HT6048 iBeacons Tutorial for iOS 7 with CLBeaconRegion and CLBeacon - http://www.devfright.com/ibeacons-tutorial-ios-7-clbeaconregion-clbeacon/ Region Monitoring - https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/LocationAwarenessPG/RegionMonitoring/RegionMonitoring.html#//apple_ref/doc/uid/TP40009497-CH9-SW1 Bluetooth 4.1 Core Spec - https://www.bluetooth.org/DocMan/handlers/DownloadDoc.ashx?doc_id=282159 CSR Comparison of LowEnergy Specs - http://www.csr.com/sites/default/files/white-papers/comparisons_between_low_power_wireless_technologies.pdf BLE - http://www.californiaconsultants.org/download.cfm/attachment/cnsv-1205-decuir.pdf BLE - http://en.wikipedia.org/wiki/Bluetooth_low_energy Financial Review - Apple’s iBeacons may be too little, too late - http://www.afr.com/p/technology/apple_ibeacons_may_be_too_little_Z234UkTp2VTkuPKFuoN5oL Can you smell the ibeacon - http://www.cocoanetics.com/2013/11/can-you-smell-the-ibeacon/ AppleDev - https://developer.apple.com/library/ios/documentation/CoreLocation/Reference/CLBeaconRegion_class/Reference/Reference.html#//apple_ref/doc/uid/TP40013054 AppleDev - https://developer.apple.com/library/ios/documentation/NetworkingInternetWeb/Conceptual/CoreBluetooth_concepts/BestPracticesForInteractingWithARemotePeripheralDevice/BestPracticesForInte ractingWithARemotePeripheralDevice.html#//apple_ref/doc/uid/TP40013257-CH6-SW6 Chipset - https://www.broadcom.com/products/Wireless-LAN/802.11-Wireless-LAN-Solutions/BCM4334 InMarket - http://www.inmarket.com/mobiletomortar/index.html Qualcomm Beacon - http://www.qualcomm.com/solutions/gimbal/beacons Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— 27
  • BLE/ Beacons / iBeacon ABOUT VECTORFORM Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL— 28 Vectorform is a global design and technology firm specializing in emerging digital experiences for the world’s leading brands. As an elite team of artists, engineers, entrepreneurs and intellectuals, Vectorform’s mission is to create the next iconic experience.
  • BLE/ Beacons / iBeacon ABOUT VECTORFORM 29 Vectorform’s work spans mobile, video game, desktop, online, in-vehicle, and next-generation platforms. Our award- winning expertise in creating cross- platform interactive experiences and our reputation as a tenacious, outcome-oriented partner is unmatched. + Founded in 1999 in Detroit, MI + Owned and operated by managing partners Jason Vazzano, Kurt Steckling, and Karl Steckling + Global offices in Seattle, Detroit, New York, Munich, and Hyderabad + 120+ employees Thisdocument is the property of Vectorform. This document is intended only for viewing by the person namedon the front page, or authorizedrepresentativesof said named contact.Duplication, dissemination, orany reading or viewing for purposes other than to evaluate a business relationshipwith Vectorformis strictly prohibited. — CONFIDENTIAL—