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The Future of Storytelling

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By Kevin Foreman / Director of Product Vision, Vectorform …

By Kevin Foreman / Director of Product Vision, Vectorform
How technology can enhance the way we tell stories

Published in: Technology, Education
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  • 1. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Presented By: How technology can enhance the way we tell stories. Kevin Foreman Director of Product Vision | Vectorform #TransmediaDay @vectorform #storytelling #wearables The Future of Storytelling
  • 2. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Kevin Foreman 2 Director of Product Vision | Vectorform
  • 3. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 3 Vectorform invents digital products and experiences. As an elite team of artists, engineers, entrepreneurs and intellectuals, Vectorform is a global design and technology firm specializing in emerging digital experiences for the world’s leading brands.
  • 4. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 5 MULTI-PLATFORM ≠ TRANSMEDIA
  • 5. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 6 MOVIE GAME BOOK TYPICAL MEDIA FRANCHISE Thewhole is less than the sum of the parts. Dissatisfyingconclusion to consumingall media. TRANSMEDIA EXPERIENCE Whole is more than the sum of the parts. Euphoria of collecting and connecting the pieces. MOVIE BOOKGAME
  • 6. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Pandemic 1.0: A TransmediaExperience at Sundance 7
  • 7. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 8 SOCIAL NETWORKS INTERNET 50 NEXUS S DEVICES 600 NFC TAGS MICROSOFT SURFACE LARGE-SCREENDISPLAYS
  • 8. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 9 2011 2014+
  • 9. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 10 Wearable Technology
  • 10. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE WHYWEARABLES? 11 Wearable computing allows us to blend our physical and digital worlds together in one seamlessly cohesive experience.
  • 11. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Desktop PC 12 Allows personal access to digital tools. Only availablein home, in front of screen.
  • 12. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Smartphones 13 Allow access to digital information anywhere in the world. Still require a transition from the physical to the digital world.
  • 13. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 14
  • 14. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Google Glass 15 Opportunitiesfor Augmented Reality
  • 15. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 16
  • 16. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Google Glass 17 CaptureMoments from your Perspective
  • 17. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 18
  • 18. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Nymi 19 Measureyour cardiovascular system. Identifiesperson based on cardiac rhythm Measuresheartbeat Motion and proximity detection
  • 19. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Myo 20 Control and manipulateyour environment.
  • 20. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE iBeacon & BLE 21 Precise proximity detection and event triggering.
  • 21. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 22 I see two iBeacons Hello, there! I am here! DEDICATED HARDWARE iOS DEVICE iOS DEVICE
  • 22. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 23 PROXIMITY MARKETING CONTACTLESSPAYMENTS CHECKIN COUPONS INDOOR LOCATION
  • 23. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 24 30m UNKNOWN FAR NEAR IMMEDIATE BEACON 30m 30m
  • 24. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 25 BLE RANGE Up to 50 m Up to 20cm TECHNOLOGY Bluetooth LE (Low Energy Requirements) Based on RFID Standards (No Energy Required After Using a “Tag”) SUPPORTEDSYSTEMS iOS7, Android 4.3, and Windows Phone 8 (Update 3) Devicewith NFC-Chip Required ESTIMATEDCOSTS Dueto the High Range a Small Number of Beacons are Required NFC-Tagshave to be put on any product type individually which means a high number are required. NFC
  • 25. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 26 The Evolution of Transmedia Storytelling ARCADE ONLINE WORLD OF WARCRAFT SECOND LIFE CONSOLE CASUAL GAMING SOCIAL FARMVILLE CANDY CRUSH SAGA MOBILE ANGRY BIRDS CANDY CRUSH CLOUD PS4/XBOX ONE CLASH OF CLANS WEARABLES NUE GAMES IN YOUR ENVIROMENT
  • 26. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE TRON: Legacy 27 Disney’s TRON: Legacy
  • 27. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Play Fanta 28 Saving the Source
  • 28. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 29 GRAPHICAL USER INTERFACE GUI NATURAL USER INTERFACE NUI NATURAL USER ENVIRONMENT NUE
  • 29. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 30
  • 30. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 31 NUI Devices LIMITEDHCI STREAMS Touch Audio Wearables MANY HCI STREAMS Location Visual Audio Biometric Neurological / Brain Wave Cardiovascular Endocronic Kinetic
  • 31. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Let’s start the discussion. Kevin Foreman (kforeman@vectorform.com) VectorformGmbH Arnulfstrasse37 80636 München Thankyou.

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