"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014
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"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014

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"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014 "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014 Presentation Transcript

  • How To reshape your online presence with Instagram Juliusz Barwik Museum of Warsaw @ We Are Museums 2014
  • Instagram What is it?
  • Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
  • Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12);
  • Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09);
  • Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09); 2012 – Android, Blackberry, Symbian apps launched; ac- quisition by Facebook (1 bln $);
  • Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09); 2012 – Android, Blackberry, Symbian apps launched; ac- quisition by Facebook (1 bln $); 2013 – 100 mln users (2013/02); video sharing introduced;
  • Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09); 2012 – Android, Blackberry, Symbian apps launched; ac- quisition by Facebook (1 bln $); 2013 – 100 mln users (2013/02); video sharing introduced; 2014 – 200+ mln users
  • Getting started - choosing your username
  • Getting started - choosing your username - choosing your hashtag(s)
  • Getting started - choosing your username - choosing your hashtag(s) - choosing your equipement
  • Getting started - choosing your username - choosing your hashtag(s) - choosing your equipement - choosing your (access) strategy
  • Access strategy - many profiles -> many editors - many profiles -> one editor - one profile -> many editors (same time) - one profile -> different editors for periods of time - one profile -> one editor
  • Hashtags - basic rules
  • Hashtags - basic rules - never forget them
  • Hashtags - basic rules - never forget them - choose wisely
  • Hashtags - basic rules - never forget them - choose wisely - observe your audience and find common interests with them
  • Hashtags - basic rules - never forget them - choose wisely - observe your audience and find common interests with them - join group(s) (ex. #igersPoland)
  • Promote your profile - sharing thru social platforms
  • Promote your profile - sharing thru social platforms - promote own hashtags in your location
  • Promote your profile - sharing thru social platforms - promote own hashtags in your location - adding your profile's adress everywhere
  • Promote your profile - sharing thru social platforms - promote own hashtags in your location - adding your profile's adress everywhere - join global actions (#throwbackthursday)
  • Tips & Tricks - http://iconosquare.com/
  • Tips & Tricks - http://iconosquare.com/ - http://instagramers.com/
  • Tips & Tricks - http://iconosquare.com/ - http://instagramers.com/ - Adobe Photoshop :)
  • www.instagram.com/muzeumwarszawy #muzeumwarszawy