0
How To reshape your online
presence with Instagram
Juliusz Barwik
Museum of Warsaw
@
We Are Museums 2014
Instagram
What is it?
Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to ...
Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to ...
Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to ...
Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to ...
Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to ...
Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to ...
Getting started
- choosing your username
Getting started
- choosing your username
- choosing your hashtag(s)
Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement
Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement
- choosing your (access) st...
Access strategy
- many profiles -> many editors
- many profiles -> one editor
- one profile -> many editors (same time)
- ...
Hashtags
- basic rules
Hashtags
- basic rules
- never forget them
Hashtags
- basic rules
- never forget them
- choose wisely
Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find
common interests with them
Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find
common interests with them
- j...
Promote your profile
- sharing thru social platforms
Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adres...
Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adres...
Tips & Tricks
- http://iconosquare.com/
Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/
Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/
- Adobe Photoshop :)
www.instagram.com/muzeumwarszawy
#muzeumwarszawy
"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014
"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014
"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014
"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014
"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014
"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014
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"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014

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Transcript of ""How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014"

  1. 1. How To reshape your online presence with Instagram Juliusz Barwik Museum of Warsaw @ We Are Museums 2014
  2. 2. Instagram What is it?
  3. 3. Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
  4. 4. Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12);
  5. 5. Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09);
  6. 6. Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09); 2012 – Android, Blackberry, Symbian apps launched; ac- quisition by Facebook (1 bln $);
  7. 7. Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09); 2012 – Android, Blackberry, Symbian apps launched; ac- quisition by Facebook (1 bln $); 2013 – 100 mln users (2013/02); video sharing introduced;
  8. 8. Instagram What is it? “Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services” A bit of history Created in 2010, 1 mln users (2010/12); 2011 – 20 mln users (2011/09); 2012 – Android, Blackberry, Symbian apps launched; ac- quisition by Facebook (1 bln $); 2013 – 100 mln users (2013/02); video sharing introduced; 2014 – 200+ mln users
  9. 9. Getting started - choosing your username
  10. 10. Getting started - choosing your username - choosing your hashtag(s)
  11. 11. Getting started - choosing your username - choosing your hashtag(s) - choosing your equipement
  12. 12. Getting started - choosing your username - choosing your hashtag(s) - choosing your equipement - choosing your (access) strategy
  13. 13. Access strategy - many profiles -> many editors - many profiles -> one editor - one profile -> many editors (same time) - one profile -> different editors for periods of time - one profile -> one editor
  14. 14. Hashtags - basic rules
  15. 15. Hashtags - basic rules - never forget them
  16. 16. Hashtags - basic rules - never forget them - choose wisely
  17. 17. Hashtags - basic rules - never forget them - choose wisely - observe your audience and find common interests with them
  18. 18. Hashtags - basic rules - never forget them - choose wisely - observe your audience and find common interests with them - join group(s) (ex. #igersPoland)
  19. 19. Promote your profile - sharing thru social platforms
  20. 20. Promote your profile - sharing thru social platforms - promote own hashtags in your location
  21. 21. Promote your profile - sharing thru social platforms - promote own hashtags in your location - adding your profile's adress everywhere
  22. 22. Promote your profile - sharing thru social platforms - promote own hashtags in your location - adding your profile's adress everywhere - join global actions (#throwbackthursday)
  23. 23. Tips & Tricks - http://iconosquare.com/
  24. 24. Tips & Tricks - http://iconosquare.com/ - http://instagramers.com/
  25. 25. Tips & Tricks - http://iconosquare.com/ - http://instagramers.com/ - Adobe Photoshop :)
  26. 26. www.instagram.com/muzeumwarszawy #muzeumwarszawy
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