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Wearemedia Buzz

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  • Remember: -If you’re using flickr photos, be sure they are CC licensed and include attribution. Flickr user name is okay, include URL to user’s profile page in the notes section -Feel Free to include an “instructor” slide that has your photo, your URL, etc. -You can format the rest of the slides however you want, you don’t need to put the logo in each one or use the orange text! Just use good taste.

Transcript

  • 1. Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
  • 2. WHAT IS BUZZ?
    • Word of Mouth
    • Tell a Friend
    • Viral Marketing
    Flickr Photo: abardwell
  • 3. TRUST AND BUZZ
    • Source is reliable
    • Source is authoritative
    • Message is authentic
    Flickr Photo: paranoid monk
  • 4. SOCIAL PROOF AND BUZZ
    • Blog posts with lots of comments get more comments.
    • Digg submissions with a high Digg count (combined with a catchy headline and summary) get Dugg before the content is viewed (even if the content is never viewed).
      • http://www.copyblogger.com/social-media-change/
    Flickr Photo: Mr. Jaded
  • 5. THE COST OF BUZZ
    • Tools are cheap
    • Time is money
    Flickr Photo: M.ADA
  • 6. MISS MANNERS AND BUZZ
    • It’s a cocktail party
      • Make others feel important
      • Be smart, witty and funny!
      • Be relevant
      • Put your best foot forward
    • Being awesome is the best way to SEEM awesome
    Flickr Photo: Pete Lambert
  • 7. CASE STUDY IN BUZZ
    • http://tweetsgiving.org/
    • $10,000
    • 48 hours
    • 364 donations
    • 3,000 gratitude tweets
    • 40% from twitter + 30% direct visits + 9% search + 6% Facebook and StumbleUpon = 85% of all visits
  • 8. THE TOOLS OF BUZZ
    • Twitter
    • http://twitter.com
    • Digg
    • http://digg.com/
    • StumbleUpon
    • http://stumbleupon.com
    • FriendFeed
    • http://friendfeed.com
    Flickr Photo: lambchops
  • 9. Buzz Tools: THE BASICS
    • Why are you using it?
    • Who will use it?
    • How will you know you are succeeding?
    • SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS
    Flickr Photo: kastner
  • 10. TWITTER IN PLAIN ENGLISH
  • 11. TWITTER: THE TIPS
    • Meet People
    • Have Conversations
    • Make it Easy
    Flickr Photo: jusgre
  • 12. CASE STUDY IN TWITTER
  • 13. TWITTER: THE APPS
    • Desktop Apps
      • Twhirl: http://www.twhirl.org/
      • TweetDeck: http://www.tweetdeck.com
    • Mobile Apps
      • Twitteriffic: http://iconfactory.com/software/twitterrific
      • Twittermobile: http://www.twittermobile.co.uk/
    • Other
      • TwitterFeed: http://twitterfeed.com/
      • Tweetscan: http://www.tweetscan.com/
      • TweetStats: http://tweetstats.com
    Flickr Photo: comicbase
  • 14. STUMBLEUPON
  • 15. STUMBLEUPON: THE TIPS
    • Make friends
    • Be consistent
    • Generosity Rules
    Flickr Photo: sean drellinger
  • 16. CASE STUDY IN STUMBLEUPON
    • 894 visitors in 3 days
    • 1264 in 10 days
    • 2,0000 views of home page in 3 days
  • 17. DIGG
  • 18. DIGG: THE TIPS
    • Make friends
    • Be timely
    • Generosity rules
    Flickr Photo: mbrubeck
  • 19. CASE STUDY in DIGG
    • 1,500 page views month 1
    • 44,000 page views month 2
    • 29,000 page views in one day
  • 20. WHAT’S THE THEME
    • FRIENDS!
    • TIME!
    • RECIPROCITY!
    • RELEVANCE!
    Flickr Photo: the garlands