Wearemedia Buzz

597 views
544 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
597
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Remember: -If you’re using flickr photos, be sure they are CC licensed and include attribution. Flickr user name is okay, include URL to user’s profile page in the notes section -Feel Free to include an “instructor” slide that has your photo, your URL, etc. -You can format the rest of the slides however you want, you don’t need to put the logo in each one or use the orange text! Just use good taste.
  • Wearemedia Buzz

    1. 1. Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
    2. 2. WHAT IS BUZZ? <ul><li>Word of Mouth </li></ul><ul><li>Tell a Friend </li></ul><ul><li>Viral Marketing </li></ul>Flickr Photo: abardwell
    3. 3. TRUST AND BUZZ <ul><li>Source is reliable </li></ul><ul><li>Source is authoritative </li></ul><ul><li>Message is authentic </li></ul>Flickr Photo: paranoid monk
    4. 4. SOCIAL PROOF AND BUZZ <ul><li>Blog posts with lots of comments get more comments. </li></ul><ul><li>Digg submissions with a high Digg count (combined with a catchy headline and summary) get Dugg before the content is viewed (even if the content is never viewed). </li></ul><ul><ul><li>http://www.copyblogger.com/social-media-change/ </li></ul></ul>Flickr Photo: Mr. Jaded
    5. 5. THE COST OF BUZZ <ul><li>Tools are cheap </li></ul><ul><li>Time is money </li></ul>Flickr Photo: M.ADA
    6. 6. MISS MANNERS AND BUZZ <ul><li>It’s a cocktail party </li></ul><ul><ul><li>Make others feel important </li></ul></ul><ul><ul><li>Be smart, witty and funny! </li></ul></ul><ul><ul><li>Be relevant </li></ul></ul><ul><ul><li>Put your best foot forward </li></ul></ul><ul><li>Being awesome is the best way to SEEM awesome </li></ul>Flickr Photo: Pete Lambert
    7. 7. CASE STUDY IN BUZZ <ul><li>http://tweetsgiving.org/ </li></ul><ul><li>$10,000 </li></ul><ul><li>48 hours </li></ul><ul><li>364 donations </li></ul><ul><li>3,000 gratitude tweets </li></ul><ul><li>40% from twitter + 30% direct visits + 9% search + 6% Facebook and StumbleUpon = 85% of all visits </li></ul>
    8. 8. THE TOOLS OF BUZZ <ul><li>Twitter </li></ul><ul><li>http://twitter.com </li></ul><ul><li>Digg </li></ul><ul><li>http://digg.com/ </li></ul><ul><li>StumbleUpon </li></ul><ul><li>http://stumbleupon.com </li></ul><ul><li>FriendFeed </li></ul><ul><li>http://friendfeed.com </li></ul>Flickr Photo: lambchops
    9. 9. Buzz Tools: THE BASICS <ul><li>Why are you using it? </li></ul><ul><li>Who will use it? </li></ul><ul><li>How will you know you are succeeding? </li></ul><ul><li>SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS </li></ul>Flickr Photo: kastner
    10. 10. TWITTER IN PLAIN ENGLISH
    11. 11. TWITTER: THE TIPS <ul><li>Meet People </li></ul><ul><li>Have Conversations </li></ul><ul><li>Make it Easy </li></ul>Flickr Photo: jusgre
    12. 12. CASE STUDY IN TWITTER
    13. 13. TWITTER: THE APPS <ul><li>Desktop Apps </li></ul><ul><ul><li>Twhirl: http://www.twhirl.org/ </li></ul></ul><ul><ul><li>TweetDeck: http://www.tweetdeck.com </li></ul></ul><ul><li>Mobile Apps </li></ul><ul><ul><li>Twitteriffic: http://iconfactory.com/software/twitterrific </li></ul></ul><ul><ul><li>Twittermobile: http://www.twittermobile.co.uk/ </li></ul></ul><ul><li>Other </li></ul><ul><ul><li>TwitterFeed: http://twitterfeed.com/ </li></ul></ul><ul><ul><li>Tweetscan: http://www.tweetscan.com/ </li></ul></ul><ul><ul><li>TweetStats: http://tweetstats.com </li></ul></ul>Flickr Photo: comicbase
    14. 14. STUMBLEUPON
    15. 15. STUMBLEUPON: THE TIPS <ul><li>Make friends </li></ul><ul><li>Be consistent </li></ul><ul><li>Generosity Rules </li></ul>Flickr Photo: sean drellinger
    16. 16. CASE STUDY IN STUMBLEUPON <ul><li>894 visitors in 3 days </li></ul><ul><li>1264 in 10 days </li></ul><ul><li>2,0000 views of home page in 3 days </li></ul>
    17. 17. DIGG
    18. 18. DIGG: THE TIPS <ul><li>Make friends </li></ul><ul><li>Be timely </li></ul><ul><li>Generosity rules </li></ul>Flickr Photo: mbrubeck
    19. 19. CASE STUDY in DIGG <ul><li>1,500 page views month 1 </li></ul><ul><li>44,000 page views month 2 </li></ul><ul><li>29,000 page views in one day </li></ul>
    20. 20. WHAT’S THE THEME <ul><li>FRIENDS! </li></ul><ul><li>TIME! </li></ul><ul><li>RECIPROCITY! </li></ul><ul><li>RELEVANCE! </li></ul>Flickr Photo: the garlands

    ×