Sharing Your Story.Podcasting

Sharing Your Story: Podcasting Britt Bravo Social Media and Nonprofits: Two-Day Intensive Workshop

Big Vision Consulting Realize your big vision Be a powerful force for good
Strategic Consulting
Social Web Empowerment
Blogging
Podcasting
Career Coaching
www.brittbravo.com

Nonprofit Podcasting
Examples
The Process
Content
Hardware
Software
Hosting
Promotion
Tips

Idealist Podcasts
Top rated podcast in iTunes Nonprofit section
3 programs: Community Profiles, Career, & Service programs
Encourage community producers

Idealist Podcasts Landing Page

Craigslist Foundation’s Nonprofit Boot Camp
Top rated podcast in iTunes Nonprofit section
Recordings of workshops to share with a wider audience.

Craigslist Foundation Podcast Landing Page

Voices on Genocide Prevention Podcast
Produced by US Holocaust Memorial Museum.
Interviews with experts.
News for niche audience.
Transcripts available on blog

Voices on Genocide Prevention Blog

UNICEF Podcast
Reporting from the field.
Constituents provide the news.
News for niche audience.

UNICEF Podcast Landing Page

The Process
Record
Edit
Convert to MP3 (if not already)
Upload to hosting service
Publish
Promote
Track

Content
What goal are you trying to achieve?
Who are you producing it for?
Who else is producing podcasts around the same topics?
What will the format be?
How often will you post shows?
Who will produce it?
Will you use music? If so, from where?

Music
Podsafe Music Network
Opuzz
FreeAudioClips.com
FlashKit
Creative Commons’ OWL Music Search

Olympus Digital Recorders

Zoom H2

MicroTrack II

Marantz PMD 660

Electro Voice 635A Microphone

LightSnake USB Microphone Cable

Logitech ClearChat Pro USB Headset

Recording & Editing Software
* Sampling of choices*
Audacity (free & open source)
Garageband (free with Mac)
Ecamm Call Recorder for Skype (Mac)
Pamela for Skype (PC)
Cinch.blogtalkradio.com (Record by phone)
Conference call service (Record by phone)

Hosting
*Sampling of choices*
Liberated Syndication
OurMedia
PodBean
HipCast (can also use for recording)
Switchpod

Which Tools Should I Use?
What kind of recording do you need to do?
What kind of editing do you need to do?
Do you want to host it on your site or elsewhere?
What is your budget for the project?
What is the level of staff expertise?
Do you have access to technical support?

Promotion
List in podcast directories
Provide subscription instructions
Repurpose transcripts in newsletter and blog
Share on Twitter and with social networks
List in email signature
Feature on home page
Create a landing page.
Host contests
Ask listeners to contribute content
Join podcasting communities

Tracking
Downloads
Feedburner
Comments
Google Alerts
Twitter Search

Tips for Getting Started
Shoot for 25 min, or less (average commute time).
Don’t submit to directories until you have a few shows posted.
Intros and outros are an opportunity to promote your organization.

Tips for Getting Started
Explain how to listen and subscribe to your supporters.
Allow supporters to listen online as well as by subscription.
Create a blog where you can post show notes.

Handout
We Are Media Wiki
http://www. wearemedia .org/Workshop+Day+2+Sharing+Your+Story

Sharing Your Story.Podcasting

by WeAreMedia NTEN

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