Sharing Your Story.Blogging

786 views

Published on

Britt Bravo's nonprofit blogging presentation at We Are Media's San Francisco workshop. Handout is available on the We Are Media wiki: http://www.wearemedia.org

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
786
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • .
  • Sharing Your Story.Blogging

    1. 1. Sharing Your Story: Blogging Britt Bravo Social Media and Nonprofits: Two-Day Intensive Workshop
    2. 2. Big Vision Consulting Realize your big vision Be a powerful force for good <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career Coaching </li></ul><ul><li>www.brittbravo.com </li></ul>
    3. 3. Nonprofit Blogging <ul><li>Anatomy of a blog </li></ul><ul><li>Examples </li></ul><ul><li>Content </li></ul><ul><li>Software </li></ul><ul><li>Management </li></ul><ul><li>Generating community & traffic </li></ul><ul><li>Tracking </li></ul><ul><li>Tips </li></ul>
    4. 4. Anatomy of a Blog
    5. 5. Comments and Blogroll
    6. 6. Urban Sprouts
    7. 7. Michigan Nonprofit Association Blog
    8. 8. Case Foundation Blog
    9. 9. 1SkyBlog
    10. 10. NetSquared Blog
    11. 11. Content <ul><li>What goal are you trying achieve? </li></ul><ul><li>Who are you writing for? </li></ul><ul><li>Who else is writing about the same topics? </li></ul><ul><li>What will the tone be? </li></ul><ul><li>Who will write it? </li></ul><ul><li>What images will you use? </li></ul>
    12. 12. Search for photos with a Creative Commons License
    13. 13. Tools <ul><li>Blogger.com </li></ul><ul><li>WordPress.com </li></ul><ul><li>TypePad </li></ul><ul><li>WordPress.org </li></ul><ul><li>MovableType.org </li></ul><ul><li>MovableType.com </li></ul>
    14. 14. Choosing Your Blogging Tool <ul><li>What features and functions do you need? </li></ul><ul><li>What is your budget? </li></ul><ul><li>What is your technical expertise? </li></ul><ul><li>How soon does it need to go up? </li></ul><ul><li>What is your “exit plan”? </li></ul>
    15. 15. Blog Management <ul><li>Comments: Make it easy and moderate. </li></ul><ul><li>Editing: Keep red pen use to a minimum </li></ul><ul><li>Guidelines: Encourage creativity and consistency. </li></ul>
    16. 16. Generating Community & Traffic <ul><li>Read and comment on other blogs </li></ul><ul><li>Have a blog roll </li></ul><ul><li>Link to other bloggers in your posts </li></ul><ul><li>Make commenting easy </li></ul><ul><li>Allow subscription by rss and email </li></ul><ul><li>Use images and multi-media in posts </li></ul><ul><li>Write titles people are searching for </li></ul>
    17. 17. Generating Community & Traffic <ul><li>Make it easy to share posts with others </li></ul><ul><li>Ask questions </li></ul><ul><li>Be opinionated </li></ul><ul><li>Host a contest </li></ul><ul><li>Participate in carnivals and memes </li></ul><ul><li>Invite guest bloggers to participate </li></ul><ul><li>Integrate your blog into other social networks </li></ul>
    18. 18. Tracking Tools <ul><li>Feedburner </li></ul><ul><li>Feedblitz </li></ul><ul><li>Google Analytics </li></ul><ul><li>Site Meter </li></ul><ul><li>StatCounter </li></ul><ul><li>Technorati </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Twitter Search </li></ul><ul><li>PostRank </li></ul>
    19. 19. Tracking Goals <ul><li>What do you want to measure? </li></ul><ul><li>How often do you want to measure it? </li></ul>
    20. 20. Tips <ul><li>The best person to blog, is the one who wants to blog. </li></ul><ul><li>Keep a list of “bloggable” topics. </li></ul><ul><li>Write titles people are searching for. </li></ul><ul><li>Lists and how-tos are always popular . </li></ul>
    21. 21. Tips <ul><li>Make it easy to subscribe, comment, and share. </li></ul><ul><li>Remember that people skim on the web. </li></ul><ul><li>Include images with every post. </li></ul><ul><li>Don’t sound like you know everything. </li></ul>
    22. 22. Handout <ul><li>We Are Media Wiki </li></ul><ul><li>http://www. wearemedia .org/Workshop+Day+2+Sharing+Your+Story </li></ul>

    ×