Sharing Your Story
Via Photosharing
and Flickr
Nina Simon
Social Media and Nonprofits: Two-Day Intensive Workshop

flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

Learn the Landscape
join on your own first
use the Explore tab and Flickr blog to learn more
search for groups and pools related to your content
try uploading, commenting, and joining groups

flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

Which of your stories are best told in images?
Events Outreach Core Content

Advanced Tips for Telling Your Story Effectively
Make your photos easy to find
Title photos
Add tags
Use sets
Make your photos easy to share
Use as open a license as makes you comfortable
Make your story appealing to follow
Develop a photo roll-out plan

flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

Energizing Groups: Yours and Theirs
Yours Theirs

Advanced Tips for Working With Flickr Groups
Establish clear ground rules
Accepted media types
Safety level
Preferred content
How content might be used
Learn more about outside groups before you partner
Explore their personal Flickr feeds
Create plan for ongoing energizing
Contests, pools, promotions, time-based projects

flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

Connecting to Other Web Efforts

Advanced Tips for Connecting to Other Web Efforts
Respect user/contributors
Make it clear where the content will be used
Ask first
Link back and credit
Give people instructions on how to participate
Don’t assume your users are Flickr-savvy

flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

Non-profits Capitalizing on Viral Web Memes
LOLSeals and LOLZoo

What Creative Meme Connects to Your Core Story?

more resources on this...
http://www.wearemedia.org/Tactical+Track+Module+3
projects referenced in these slides:
http://www.flickr.com/photos/homelessprenatal/
http://www.flickr.com/photos/learning_community/
http://www.flickr.com/groups/thewomensmuseum/
http://www.flickr.com/groups/wildlifewatch/
http://www.flickr.com/groups/ncmls/
http://www.brooklynmuseum.org/community/photos/
http://www.twitter.com/sfzoo
http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/
lolseals.html
http://flickr.com/groups/lolzoo/pool/
http://www.flickr.com/groups/four/, http://www.flickr.com/groups/365days/, http://
www.flickr.com/groups/100strangers/