What, Why, Wow and So What Social Media and Nonprofits: Two-Day Intensive Workshop
We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via http://www.wearemedia.org Funded by the Surdna Foundation
SOCIAL MEDIA USE IS GROWING http://www.flickr.com/photos/dotpolka/34311984/
184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source : Universal McCann Comparative Study on Social Media Trends April 2008
Online Media Broadly speaking, the top 1,000 media sites fall into two categories Publisher Media Social Media
<ul><li>Social Media took the lion’s share of the 2.1 trillion page views made at the top 1k media sites last year, nearly doubling 2007 PV volume </li></ul>Page View Share Share of all page views at the Top 1,000 Media sites, December 2007 – 2008 Publisher Media Social Media 2008
Net Gen Dominates 2.0 Online Behavior, but Other Groups are Large and Growing
Why It’s Important <ul><li>Social Media is growing in adoption </li></ul><ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid word of mouth </li></ul><ul><li>Digital natives </li></ul><ul><li>The social networks are making it easy for people to connect and take action outside of organizations </li></ul>
What’s the benefit? http://www.flickr.com/photos/spunkinator/3191123494/
<ul><li>Are there more important organizational issues to address? </li></ul><ul><li>Are there more efficient ways to reach same outcomes? </li></ul><ul><li>Are you getting seduced by Shiny Object Syndrome? </li></ul>
Share Pair: Tweet on Paper <ul><li>How can social media benefit your organization? </li></ul><ul><li>Write it down as “Tweet” – 1 brief sentence </li></ul><ul><li>Laser out share and retweet </li></ul>
All sources and additional material can be found on the WeAreMedia Wiki http://www.wearemedia.org/Strategy+Track+Module+1
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