This content is licensed under creative commonsTime: 10:45-12:00Goal: To introduce planning questions that a nonprofit organization needs to ask before getting started with a social media plan and examples of how other nonprofits have approach this taskObjectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment Exercises:Share Pair: Understanding the online social behavior of our audiences by examining our own.Human graph. Get people to line in the room from very ready to implement to not at all ready to implement. Facilitate discussion on reflection questions. Why do you feel ready? Why not? What do you need to be more ready once you leave today?Remember:-If you’re using flickr photos, be sure they are CC licensed and include attribution. Flickr user name is okay, include URL to user’s profile page in the notes section-Feel Free to include an “instructor” slide that has your photo, your URL, etc.-You can format the rest of the slides however you want, you don’t need to put the logo in each one or use the orange text! Just use good taste.
To go through a strategy brainstorming session that maps out objective, audience, and tactical approaches for a fictional organization
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You are a campaign team for a local tourist office and you want to get visitors to Hawaii to enjoy your local restaurants, hotels, and attractions. .You would like to use social media to educate tourists who have select Hawaii as a destination to come off the beaten path. You also want to build relationships with people who have visited so they will return or tell others.
And so are the technograpics …This is a chart from Forrester research – where they look at what people do on the social web – across different age categories .As you can see the tools we’re going to look at today appeal to different age categoriesAnd, it may surprise you but the demographics of social networking sites or these use profiles is aging – and not all kids are using all tools … What's interesting is why they don't use social networks.
Listening:Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit.
Day 1 Social Media Simulation Game
Social Media and Nonprofits: Two-Day Intensive Workshop
• To experience a strategy
brainstorming session that
maps out objectives,
audience, tactical approaches
• To generate specific
questions about the tools you
want to ask during day 2
We Are Media Project:
The Social Media Starter Kit for
Visit the WeAreMedia wiki for additional
resources and to connect with other
nonprofit social media practitioners via
Funded by the Surdna Foundation
The Social Media
Source: littleoslo.com - Blogpoly
Social Media Game
Source: littleoslo.com - Blogpoly
The Keep Bucharest Clean NGO is
launching a campaign to educate
people to keep the city clean.
They want to keep people from
spitting, throwing trash, or not
cleaning up after their dogs.
They want to incorporate a social
media strategy to raise
awareness and spread the word.
What’s your social
You are the marketing team for a museum that
showcases art in different media featuring
bridges in SF. You offer workshops and have a
The museum needs to increase registrations for
workshops, attendance at exhibitions, young
professionals memberships, and awareness of
their brand and work with locals and tourists.
• Value of the exercise is the discussion
and how you navigate through choices
6. Each Group Reports
• Summarize strategy
• Summarize discussions
7. Full Group Laser Out
• What did you learn from this
exercise that you can apply to your
organization’s social media strategy?
1.Brainstorm some SMART social media
2. Identify Audience
3. Review the Tactical Approaches
4. Pick Tools
5. Life happens, revise your strategy
6. Groups Report
7. Full Group Discussion: What did you
learn that you can apply?
Team Planning Time
• Continue working on your
organization’s social media
• Identify more detailed
questions you have about
If you remix this presentation,
please add your remixed version
to the WeAreMedia wiki