Social Media
                                  Strategy
                                 Simulation
                      ...
Objectives

• To experience a strategy
brainstorming session that
maps out objectives,
audience, tactical approaches
and t...
We Are Media Project:
The Social Media Starter Kit for
Nonprofits

Visit the WeAreMedia wiki for additional
resources and ...
The Social Media
     Game
   Remix History




                   Source: littleoslo.com - Blogpoly
David Wilcox
http://socialmedia.wikispaces.com/Social+media+game
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Added “Situations” and Point System
Social Media Game
  Aloha Remix!




               Source: littleoslo.com - Blogpoly
The Keep Bucharest Clean NGO is
launching a campaign to educate
people to keep the city clean.
They want to keep people fr...
Let’s Play!




              Source: littleoslo.com - Blogpoly
What’s your social
                      media strategy?



You are the marketing team for a museum that
showcases art in ...
Remember …
• Value of the exercise is the discussion
and how you navigate through choices
1. Write a SMART Social Media Objective
2. Use the people cards to identify
audience
3. Review Tactical Approaches
                                              Community
                                    ...
4. Pick Your Tools: You Only Get Ten Points!
5. Real Life Happens, Revise
6. Each Group Reports

•   Summarize strategy
•   Summarize discussions


7. Full Group Laser Out

• What did you learn fr...
1.Brainstorm some SMART social media
  objectives
2. Identify Audience
3. Review the Tactical Approaches
4. Pick Tools
5. ...
Team Planning Time
• Continue working on your
organization’s social media
strategy map

• Identify more detailed
questions...
If you remix this presentation,
please add your remixed version
to the WeAreMedia wiki
http//www.wearemedia.org


Thank you
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
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Day 1 Social Media Simulation Game

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  • This content is licensed under creative commonsTime: 10:45-12:00Goal: To introduce planning questions that a nonprofit organization needs to ask before getting started with a social media plan and examples of how other nonprofits have approach this taskObjectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment Exercises:Share Pair: Understanding the online social behavior of our audiences by examining our own.Human graph. Get people to line in the room from very ready to implement to not at all ready to implement. Facilitate discussion on reflection questions. Why do you feel ready? Why not? What do you need to be more ready once you leave today?Remember:-If you’re using flickr photos, be sure they are CC licensed and include attribution. Flickr user name is okay, include URL to user’s profile page in the notes section-Feel Free to include an “instructor” slide that has your photo, your URL, etc.-You can format the rest of the slides however you want, you don’t need to put the logo in each one or use the orange text! Just use good taste.
  • To go through a strategy brainstorming session that maps out objective, audience, and tactical approaches for a fictional organization
  • You are free:to Share — to copy, distribute, display, and perform the work to Remix — to make derivative works Under the following conditions:Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). What does \"Attribute this work\" mean? The page you came from contained embedded licensing metadata, including how the creator wishes to be attributed for re-use. You can use the HTML here to cite the work. Doing so will also include metadata on your page so that others can find the original work as well.
  • http://littleoslo.com/img/feature/09/blogpoly.png
  • http://socialmedia.wikispaces.com/Social+media+game
  • http://socialmedia.wikispaces.com/Social+media+game
  • http://littleoslo.com/img/feature/09/blogpoly.png
  • You are a campaign team for a local tourist office and you want to get visitors to Hawaii to enjoy your local restaurants, hotels, and attractions. .You would like to use social media to educate tourists who have select Hawaii as a destination to come off the beaten path. You also want to build relationships with people who have visited so they will return or tell others.
  • http://littleoslo.com/img/feature/09/blogpoly.png
  • http://www.flickr.com/photos/vgm8383/2176897085/
  • And so are the technograpics …This is a chart from Forrester research – where they look at what people do on the social web – across different age categories .As you can see the tools we’re going to look at today appeal to different age categoriesAnd, it may surprise you but the demographics of social networking sites or these use profiles is aging – and not all kids are using all tools … What's interesting is why they don't use social networks.
  • Listening:Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit.
  • Day 1 Social Media Simulation Game

    1. 1. Social Media Strategy Simulation Game Social Media and Nonprofits: Two-Day Intensive Workshop
    2. 2. Objectives • To experience a strategy brainstorming session that maps out objectives, audience, tactical approaches and tools • To generate specific questions about the tools you want to ask during day 2 sessions
    3. 3. We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via http://www.wearemedia.org Funded by the Surdna Foundation
    4. 4. The Social Media Game Remix History Source: littleoslo.com - Blogpoly
    5. 5. David Wilcox http://socialmedia.wikispaces.com/Social+media+game
    6. 6. http://internet-fundraising.wikispaces.com/
    7. 7. Photo by Preetam Rai
    8. 8. Added “Situations” and Point System
    9. 9. Social Media Game Aloha Remix! Source: littleoslo.com - Blogpoly
    10. 10. The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
    11. 11. Let’s Play! Source: littleoslo.com - Blogpoly
    12. 12. What’s your social media strategy? You are the marketing team for a museum that showcases art in different media featuring bridges in SF. You offer workshops and have a youth program. The museum needs to increase registrations for workshops, attendance at exhibitions, young professionals memberships, and awareness of their brand and work with locals and tourists.
    13. 13. Remember … • Value of the exercise is the discussion and how you navigate through choices
    14. 14. 1. Write a SMART Social Media Objective
    15. 15. 2. Use the people cards to identify audience
    16. 16. 3. Review Tactical Approaches Community Building & Social Networking Generate Buzz Share Content Participate Listen
    17. 17. 4. Pick Your Tools: You Only Get Ten Points!
    18. 18. 5. Real Life Happens, Revise
    19. 19. 6. Each Group Reports • Summarize strategy • Summarize discussions 7. Full Group Laser Out • What did you learn from this exercise that you can apply to your organization’s social media strategy?
    20. 20. 1.Brainstorm some SMART social media objectives 2. Identify Audience 3. Review the Tactical Approaches 4. Pick Tools 5. Life happens, revise your strategy 6. Groups Report 7. Full Group Discussion: What did you learn that you can apply?
    21. 21. Team Planning Time • Continue working on your organization’s social media strategy map • Identify more detailed questions you have about the tactics/tools
    22. 22. If you remix this presentation, please add your remixed version to the WeAreMedia wiki http//www.wearemedia.org Thank you

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