Day 1 Social Media Simulation Game

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This content is licensed under creative commonsTime: 10:45-12:00Goal: To introduce planning questions that a nonprofit organization needs to ask before getting started with a social media plan and examples of how other nonprofits have approach this taskObjectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment Exercises:Share Pair: Understanding the online social behavior of our audiences by examining our own.Human graph. Get people to line in the room from very ready to implement to not at all ready to implement. Facilitate discussion on reflection questions. Why do you feel ready? Why not? What do you need to be more ready once you leave today?Remember:-If you’re using flickr photos, be sure they are CC licensed and include attribution. Flickr user name is okay, include URL to user’s profile page in the notes section-Feel Free to include an “instructor” slide that has your photo, your URL, etc.-You can format the rest of the slides however you want, you don’t need to put the logo in each one or use the orange text! Just use good taste.

To go through a strategy brainstorming session that maps out objective, audience, and tactical approaches for a fictional organization

You are free:to Share — to copy, distribute, display, and perform the work to Remix — to make derivative works Under the following conditions:Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). What does \"Attribute this work\" mean? The page you came from contained embedded licensing metadata, including how the creator wishes to be attributed for re-use. You can use the HTML here to cite the work. Doing so will also include metadata on your page so that others can find the original work as well. �Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same, similar or a compatible license. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page.http://creativecommons.org/licenses/by-sa/3.0/us/Please share your remixed version on the WeAreMedia wikihttp://www.wearemedia.org

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http://socialmedia.wikispaces.com/Social+media+game

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You are a campaign team for a local tourist office and you want to get visitors to Hawaii to enjoy your local restaurants, hotels, and attractions. .You would like to use social media to educate tourists who have select Hawaii as a destination to come off the beaten path. You also want to build relationships with people who have visited so they will return or tell others.�

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And so are the technograpics …This is a chart from Forrester research – where they look at what people do on the social web – across different age categories .As you can see the tools we’re going to look at today appeal to different age categoriesAnd, it may surprise you but the demographics of social networking sites or these use profiles is aging – and not all kids are using all tools … What's interesting is why they don't use social networks.� The study respondents said their main problems were: privacy, time and just not seeing the point.� The Social Media Optimization blog suggests there may be� opportunity to appeal to boomers through smaller niche social sites, like for AARP which has added a social networking section to its web site or this network for retirees.� Of course, one could also argue that if the bulk of your audience is from the baby boomer and older and you don't plan to reach out to younger people -- perhaps social networking sites are not the best Internet strategy for your organization.� �

Listening:Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit.� (5 hours per week)Participate:Is joining the conversation with your audience. By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. Tools to help you participate are Twitter and Co-Comment.� You can also participate vicariously through bloggers by encouraging them to write about your organization.� (10 hours per week - also includes listening tasks as they go hand-in-hand)Generate Buzz:Your raising your organizations profile and spreading awareness of your organization's programs or campaigns. What happens is that you share your message with enthusiastic supporters and they in turn may choose to pass it to others with a similar a interest in your organization or campaign. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content.� Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category.� (10-15 hours per week - also includes some listening tasks)Share Your Story:You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site.� Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks.� �But even better is getting your constituents to share their stories about your organization with others (which takes more time) (15-20 per week depending on the type of content, number of different ways you're creating it, and skill)Community Building and Social Networking: You build relationships online community, engage people and inspire them to take an action, or raise money using social networks and apps. If you want to build an online community for knowledge or skill sharing, using social network tools like Ning or LinkedIN will help you get there. If you're looking to engage and inspire new supporters, setting up an organizational presence on one of the larger social networks like Facebook or MySpace is the best step. Finally, consider how you can mix in fundraising.� (20 plus hours a week)

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Day 1 Social Media Simulation Game - Presentation Transcript

Social Media Strategy Simulation Game Social Media and Nonprofits: Two-Day Intensive Workshop
Objectives • To experience a strategy brainstorming session that maps out objectives, audience, tactical approaches and tools • To generate specific questions about the tools you want to ask during day 2 sessions
We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via http://www.wearemedia.org Funded by the Surdna Foundation
The Social Media Game Remix History Source: littleoslo.com - Blogpoly
David Wilcox http://socialmedia.wikispaces.com/Social+media+game
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Added “Situations” and Point System
Social Media Game Aloha Remix! Source: littleoslo.com - Blogpoly
The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
Let’s Play! Source: littleoslo.com - Blogpoly
What’s your social media strategy? You are the marketing team for a museum that showcases art in different media featuring bridges in SF. You offer workshops and have a youth program. The museum needs to increase registrations for workshops, attendance at exhibitions, young professionals memberships, and awareness of their brand and work with locals and tourists.
Remember … • Value of the exercise is the discussion and how you navigate through choices
1. Write a SMART Social Media Objective
2. Use the people cards to identify audience
3. Review Tactical Approaches Community Building & Social Networking Generate Buzz Share Content Participate Listen
4. Pick Your Tools: You Only Get Ten Points!
5. Real Life Happens, Revise
6. Each Group Reports • Summarize strategy • Summarize discussions 7. Full Group Laser Out • What did you learn from this exercise that you can apply to your organization’s social media strategy?
1.Brainstorm some SMART social media objectives 2. Identify Audience 3. Review the Tactical Approaches 4. Pick Tools 5. Life happens, revise your strategy 6. Groups Report 7. Full Group Discussion: What did you learn that you can apply?
Team Planning Time • Continue working on your organization’s social media strategy map • Identify more detailed questions you have about the tactics/tools
If you remix this presentation, please add your remixed version to the WeAreMedia wiki http//www.wearemedia.org Thank you