Smartphone app usage in USA, 2014

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What are the usage of smartphone and apps in USA in 2014. What kind of App should you do to increase sales and downloard? …

What are the usage of smartphone and apps in USA in 2014. What kind of App should you do to increase sales and downloard?

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  • 1. Smartphones Survey, USA – May 2014
  • 2. 2 Sources : informer-autrement.fr - Dec. 2013 pewinternet.org - January 2014 Image : plpnetwork.com own a mobile phone are Smartphones
  • 3. 3 Source : pewinternet.org – january 2014 Image : digitaltrends.com who own a mobile phone, have a Smartphone
  • 4. it’s the average time that an American spend on his Smartphone every day 4 Sources : Emarketer.com – august 1, 2013 Image : centerblog.net
  • 5. of Smartphone owners use it everyday doesn’t leave home without his mobile phone 5 Source : Services.google.com – May 2013
  • 6. 6 Source : pewinternet.org – january 2014 Image : davidbarthe.fr of cell phone owners use it to go online
  • 7. 7 Source : thenextweb.com - sept 2013 Image : davidbarthe.fr of cell phone owners have downloaded at least one app
  • 8. it’s the number of apps installed on average per Smartphone there are more than 1.4 million Android apps and more than 1.1 million IOS apps 8 Source 1: services.google.com – May 2013 Source 2 : appannie.com Image : blueboat.fr/
  • 9. it’s the number of daily active users of Facebook in the USA of them are Facebook Mobile users 9 Source : techcrunch.com - August 2013
  • 10. it’s the average time that a Facebook Mobile user spent on Facebook Mobile per month, in the World 10 Source : expandedramblings.com - March 2014 Image : ad-exchange.fr
  • 11. 51,70%41,60% 3,20% 3,50% Androïd IOS Windows Autres OS 11 Source : www.comscore.com – january 2014
  • 12. 12 Source : services.google.fr – May 2013 Image : lemonde.fr 75% 80% 85% 90% 95% 100% At home On the go In a store 96% 84% 83%
  • 13. search on their Smartphones every day 13 Source : services.google.com – May 2013 Image : itespresso.fr
  • 14. 0% 20% 40% 60% 80% 100% 89% 58% 91% 14 Source : services.google.com – May 2013 Using Smartphones to:
  • 15. 0% 20% 40% 60% 80% 100% are connected with the business have visited the business have communicate about the business with friends have made a purchase 64% 59% 18% 38% 15 Source : services.google.com – May 2013
  • 16. have purchased a product or service on their Smartphone, in the USA 16 Source : services.google.com – May 2013 Image : atelier.net/
  • 17. Mobile apps in Smartphone - USA 17
  • 18. 18 Positive (to achieve the goal) Negative (to achieve the goal) Internal environment Strengths  Strong relationship between the brand and the consumer / Trust  when the customer have downloaded the app : trust in the brand, and way to communicate between the brand and the consumer  33 mobile apps installed in average per Smartphone  After carrying out a search with their Smartphones, 64% of users are connected with the business, 59% have visited the business, 18% have made « word of mouth » with friends and 38% have made a purchase  significant influence of Smartphones and apps on the consumer behavior  46% of Smartphone users have purchased at least one product or service on their device, either on the mobile website, or on a app  Smartphone is not only a way to communicate, but also a way to transact with the purchase  Ability to customize, in order to be closer to the consumer and to feel himself favored and recognized by the brand.  Lot of possible options Threats  If an app is bad (bad implementation of the app)  loss of traffic. The app must attract the user’s attention, surprise him and be detached of competitors. Updates are required.  If the consumer doesn’t find what he wants in a minimum time  loss of traffic : the app has to allow the user to find whatever he’s looking for in a minimum of time  The app is dependant of OS platforms  OS evolve every time  requirement to update apps  Customer haven’t enough experience to use alone the digital tool : he must be guided in the path  Creation price of an app may be a brake for the small or young companies External environment Opportunities  2 out of 3 American who own a mobile phone have a Smartphone  83% of the 18/29 years old who own a mobile phone, have a Smartphone  In average, an American spent 2 hours 21 minutes every day on his Smartphone  Smartphones or tablets are real communication tools. When the app is downloaded, the company should communicate at anytime. It can, thus, propose to him bargains at the right time.  67% of Smartphone owners use it everyday  83% of American people doesn’t leave home without mobile phone  always in a perspective of communication  2 out of 3 cell phone owners use it to go online  way to attract the user with geolocalisation or pop-up.  50% of cell phone owners have downloaded at least one app  There are 101 million of Facebook Mobile users  Ability to create traffic and visibility by sharing the app on social networks  61% of Americans search on their Smartphones everyday  Smartphone is a real marketing tool which allows for the company to win visibility and to attract the user with a targeted communication which is sometimes geolocalised.  Smartphone is a cross canal portal (communication / news / entertainment)  Apps allow to gather customer data Weaknesses  There are 1.4 million Androids apps and 1.1 million IOS apps  there are lot of competitors
  • 19. Smartphone is a revolutionary tool which allows at the same time to communicate with the customer and about the brand, even entertain him, but also to gather some customer data. If you want that the app works, it have to :  allow to find data easily with a limited time  be connected with social networks, in such a way that the customer can share and advise with friends  allow to the customer either purchase a product or a service on the app, or by sending back to the mobile website of the brand  Give to the customer necessary data for a « physical » purchase like points of sale the nearest, with a suitable backoffice. 19
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  • 21. La Plaine Images 59 200 Tourcoing – France tel.+33.3.66.72.43.41 info@wazapp.fr