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Integrating Social Media    Cannexus 2011 (Jan 25, 2011)
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Integrating Social Media Cannexus 2011 (Jan 25, 2011)

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An informative presentation about how job seekers, career practitioners, and professionals can get the best return on their investment by utilizing online resources

An informative presentation about how job seekers, career practitioners, and professionals can get the best return on their investment by utilizing online resources

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    Integrating Social Media    Cannexus 2011 (Jan 25, 2011) Integrating Social Media Cannexus 2011 (Jan 25, 2011) Presentation Transcript

    • Welcome to Cannexus 2011
      Career Development 2.0
      Integrating Social Media Into An
      Effective Career Transition Strategy
      Wayne Pagani,
      MCRS, MCIS, MCCS
      Senior Career Strategist
      W.P. Consulting & Associates
      Maureen McCann,
      BA, MCRS, MCIS, MCCS
      Senior Career Strategist
      ProMotion Career Solutions
    • Career Development 2.0
      Inform.
      Integrate.
      Interact.
      social media and your job search
    • Career Strategist
      You face the task of providing your clients with innovative information and advice.
      You enable your clients to succeed with an integrated and effective job search strategy.
    • Social Media
      shift
      how people discover, read and share news, information and content
      transformation
      from monologue to dialog from readers into publishers
    • Inform
    • Integrate
    • Interact
    • Traditional Networking
      Traditional Job Search
      Networking 2.0
      Job Search 2.0
      Careers 2.0:
      Progressive Job Search Strategy
    • Times have Changed
      This is not your parent’s job search
    • Conflicting Messages
    • Using Social Networking to Brand Yourself to Potential Employers
      http://www.youtube.com/watch?v=7I07KlV-IMQ
    • What’s the ROI?
      90% of Canadian recruiters are using social media
      to find candidates
    • Statistically speaking; did you know…
      LinkedIn is the #1 social media site used by Canadian recruiters
      87% say social media has improved their ability to connect to candidates
      64% say they use Facebook to connect to candidates (up 20% since 2009)
      22% say they use Twitter (up from 9% in 2010)
      18% are using blogs to help attract candidates (up from 6% in 2009)
      87% say it's one of their primary resources when looking for candidates (a 26% increase over 2009 levels)
    • As Career Practitioners
      Our role is to help our clients:
      Become more effective in job search.
      How do we talk to our clients
      about integrating social media?
      Let’s Get Started…
    • Online Menu
      Weblogs
      Blogger
      WordPress.com
      TypePad
       Social Networks
      Facebook
      MySpace
      Friendster
      Yahoo 360
      Flickr
      Social Discover Sites
      Digg
      Reddit
      Stumble Upon
      Delicious
      Online Professional Network
      LinkedIn
      Online Resume Portfolio
      VisualCV
      Microblogs
      Twitter
      Plaxo Pulse
      Ping
      Career Management Tools
      JibberJobber
      UpMo
      Career Cruising
      Jobsearchboard
    • Integrate
    • Job Search Strategy + Online Strategy
      An effective social media strategy can ONLY be integrated with an effective job search in place first.
    • MORE than a place to post your profile
      Self-Assessments
      Labour Market Information
      Target and Focus
      Branding & Self-Marketing
      Job Search Strategy
      Networking
    • How do I choose?
      Research
      Industry
      Position
      Client needs / objectives
      Who’s who?
      Industry elite?
    • LinkedIn
    • LinkedIn – the Profile
    • LinkedIn – Value Proposition
    • LinkedIn – advanced features
    • LinkedIn
    • LinkedIn - Recommendations
    • LinkedIn – Professional Affiliations
    • LinkedIn – Home, Groups, Jobs
    • LinkedIn
    • Getting Started with Twitter
    • Signing up with Twitter
    • Twitter
    • Twitter
    • Tweetdeck (used with Twitter)
    • HootSuite for use with Twitter
    • Visual CV
    • Visual CV – Edit and Share
    • Visual CV – Edit View
    • Linking examples of your work
    • Audio Content
    • Publications and Testimonials
    • My Job Search Board
    • My Job Search Board
    • My Job Search Board
    • My Job Search Board
    • My Job Search Board
    • My Job Search Board
    • My Job Search Board
    • Why bother with social networking?
      Grab a Mitt & Get in the Game.
    • Social Media Addiction
    • 3 Easy Steps to Integration
      Google yourself
      2. Find & connect with us
      3. Upgrade your own proficiency
    • Change.
      Change how you engage your clients to conduct your job search.
      Inform.
      Integrate.
      Interact.
      Implement.
    • Thank you for participating today
      Maureen & Wayne
    • To obtain further information, please feel free to connect with us:
      ProMotion Career Solutions
      http://www.mypromotion.ca
      maureen@mypromotion.ca
      http://www.linkedin.com/in/promotion
      http://www.visualcv.com/mmccann
      http://twitter.com/mypromotion
      W.P. Consulting & Associates
      http://www.developcareers.vpweb.ca
      developcareers@gmail.com
      http://www.linkedin.com/in/developcareers
      http://www.visualcv.com/developcareers
      http://twitter.com/careerdev