5 Social Media Marketing Pitfalls Beginners MUST Avoid

5 Social Media Marketing Pitfalls Beginners MUST Avoid
Wayne Liew
Online Media Consultant
http://www.wayneliew.com

Spamming/Blatant Advertising
Spamming is ILLEGAL!
Spamming degrades your brand
Evaluate packages offered by “marketing companies”
Ads don’t get attention on social media platforms

No Tracking Mechanisms
Add results to your work
Measure effectiveness across platforms and compare marketing strategies
Optimize your time, money and efforts spent
Google Analytics – Must have for every site
Crazy Egg – Heat map tool to track mouse movements and clicks

Not Listening
Listen before broadcasting
Discover relevant communities
Adapt to the culture of communities
Acceptance brings along participation
Listening reveals ongoing trends

Trying to Quantify Marketing ROI
Visitors -> Prospects -> Leads -> Opportunities -> Customers
Reach, Brand, Engagement, Influence
More reliable tracking compared to traditional means

Inadequate Planning
What do you want to achieve with social media?
Shape social media policies
Identify what’s next
Crisis management

Contact Wayne Liew
http://www.wayneliew.com
wayne@wayneliew.com
Twitter: @WayneLiew
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LinkedIn: http://www.linkedin.com/in/wayneliew
MSN: waynelyp90@hotmail.com
See you guys around the expo!