Being on target through social media


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  • This is a general overview of how this presentation will flow. We will begin with an explanation of social media. Then we will continue on into a brief history of it . After that we will show you how it fits your needs. Then offer you insights into what social media has to offer your company.
  • Social Media is the process of communicating with others via the world wide web. The following list shows The most widely used applications for social networking. The list above are websites that provide the tools allowing people to become social on the web.
  • Since its inception as a way for teens to socialize it has evolved into a business network and increased brand loyalty.Social networking usage has increased approximately 50% in the last five years.The growth of social networking among user 55 and older has increased to almost 95% in North America.World wide it has grown to almost 65% and continues to rise daily.Since its inception social media has grown to become the #1 reason people access the web (Buffer).Social Networking accounts for 20% of time spent online (Buffer).82 percent of the world’s online population, representing 1.2 billion users around the world are reached via social networking (Buffer) .30% more women actively interact with social networks than men (Buffer).
  • The amount of users varies between each social media service and most users probably use more than one service.The power of social networking being used everyday has increased exponentially and will continue to draw more and more people into the world of interactive socialization through the world wide web.As of today only 23% of the business community are tapping into the power of Facebook (Buffer).70% of Consumers Trust Brand Recommendations From Friends (Buffer).
  • Conventional thinking by a corporate executive may be that “With the power of the internet my one dissatisfied customer has the ability to tell hundreds now with social media.” So they do not look to this as a positive process in advertising and dealing with the public. Rather they should feel relieved that they can witness the dissatisfaction first hand and handle it with the proper integrity and grace it deserves from the get go.
  • The power of social networking form this day forward allows everyone to succeed in business. You may not become a top 100 Forbes company but I would be happy with making it to the top 500 web businesses.
  • Being on target through social media

    1. 1. ONTARGETBeing On Target ThroughSocial MediaWayne Kirby
    2. 2. ONTARGETHow Social Media fits with IT – How IT services and socialmedia fit in today’s world.Social MediaWhat is Social Media? – A brief description of what social mediacan do for you.How Social Media emerged? – a synopsis of how it cam to be.Opportunities – The benefits and chances available today forsuccess.In Conclusion – A general overview of this presentation.The Power of the world wide web and your potential within it.
    3. 3. ONTARGETONTARGETWhat is Social MediaSocial Media is the process of communicating withOthers via the world wide web. The following list showsThe most widely used applications for social networking.• Facebook• Twitter• LinkedIn• Google Plus• MySpace
    4. 4. ONTARGETONTARGETQUICK FACT50% Growth in 5 years.95% of those 55+ use itWorld wide 65% usage#1 activity on the webQUICK FACTAccounts for 20% of thetime online82 % reached by SocialMedia30% more womenuse it.The emergence of Social MediaHow we got here so fast.Teens use it to socialize
    5. 5. ONTARGETGrowing larger•The list below shows the amount ofuser since October 2012.Daily usage•A brief explanation on daily usage.Business statistics•How much power can yourbusiness have.• Facebook 1 Billion users• Google 400 Million users• LinkedIn 175 Million users• Twitter 550 Million users Social networkingchannels are used 22%of the time whenpeople are on line. 42% of mobile usersshare multimediathrough Facebook. Smartphone users useFacebook and Twitter asoften as they playgames. 60% of Facebook usersare willing to postabout productspurchased if they get adeal or discount. Of the top business 65%have an active twitterprofile. Of the 90% of marketersthat use social media93% rate social tool as“important”. 43% of the marketershave noticed anincrease in sale due tosocial campaigns. 80% of the users ofFacebook prefer toconnect with brandsonline.Social Media’s Current Status
    6. 6. ONTARGETThe Benefits of Social Media1.Increased awareness of thecompany.2.Increased website traffic.3.Favorable perception of yourbrand.4.Ability to monitor conversationsabout the company.5.Develop deeper marketingstrategies.6.Understand your customersperception of the brand.7. Improved insights about theirtarget markets8. Identification of positive andnegative comments9. Increase in new business10. Identification of new productor service opportunities11. Ability to measure thefrequency of the discussion aboutthe brand12. Early warning of potentialproduct or service issues
    7. 7. ONTARGETThe easiness of it all.With the power of SocialNetworking anyone canproduce good connectionand positive results ifdone correctly.No reason not to.With the power of 1billion users on Facebookalone how can you notsucceed in building agreat web presence.In Conclusion
    8. 8. ONTARGETBullas, Jeff. "12 Major Business Benefits Of The Social MediaRevolution | Jeffbullass Blog." Social Media Marketing andBlogging. N.p., n.d. Web. 17 June 2013.<>.Mediabistro. "A History Of Social Media (1971-2012) [INFOGRAPHIC]- AllTwitter." jobs, classes, community and newsfor media professionals. N.p., n.d. Web. 20 June 2013.<>.Pring, Cara. "99 New Social Media Stats for 2012 | The SocialSkinny." The Social Skinny: social media stuff without the fluff.N.p., n.d. Web. 17 June 2013. <>.Works Cited
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