Wassup with Web 2.0


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Keynote for Campus Skellefteå, Sweden April 19, 2007

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  • Wassup with Web 2.0

    1. 1. Wassup with Web 2.0?? a VERY BIG Picture is emerging from LOTS of little Pieces Wayne Hodgins Campus Skellefteå, Sweden April 19, 2007
    2. 2. [email_address] www.autodesk.com/waynehodgins Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
    3. 3. Seeing Patterns & Trends:
    4. 4. WARNING: Time Warp Ahead!!
    5. 5. It’s ALL Yours! <ul><li>For Questions & Comments please contact: </li></ul><ul><li>[email_address] </li></ul><ul><li>For slides, blogs, podcasts and more: </li></ul><ul><li>www.autodesk.com/waynehodgins </li></ul><ul><li>Slides will also be available via www.SlideShare.net </li></ul>
    6. 6. www.creativecommons.org
    7. 7. Disruptive Innovation! <ul><li>There’s one in YOUR future!! </li></ul><ul><li>And another one right behind it! </li></ul>
    8. 8. Perfecting the Irrelevant?!! <ul><li>Are we all </li></ul><ul><li>very </li></ul><ul><li>very </li></ul><ul><li>very </li></ul><ul><li>busy doing this??? </li></ul>
    9. 9. Solution: <ul><li>Don’t confuse your ACTIVITIES with your VALUE PROPOSITION! </li></ul><ul><li>Work at figuring out what YOUR Value Proposition is: </li></ul><ul><ul><li>You personally </li></ul></ul><ul><ul><li>Your team </li></ul></ul><ul><ul><li>Your institution or organization </li></ul></ul>
    10. 10. Web 2.0 A VERY SHORT Summary <ul><li>I’ll zoom OUT </li></ul><ul><li>YOU zoom IN </li></ul>
    11. 11. Web 2.0 <ul><li>It’s a Phenomena, NOT technology </li></ul><ul><li>It’s a phase of a continuum, NOT an event </li></ul><ul><li>It’s about US!! </li></ul><ul><li>Over Hyped; Under Estimated </li></ul>
    12. 12. Web 2.0 (historical) <ul><li>Defining characteristic is active participation and involvement of the user. </li></ul><ul><ul><li>Always was the vision, finally getting to it now </li></ul></ul><ul><li>3 main components: </li></ul><ul><ul><li>RIA: Rich Internet Applications </li></ul></ul><ul><ul><ul><li>Eg Flash, Ajax </li></ul></ul></ul><ul><ul><ul><li>Bringing the desktop to the browser </li></ul></ul></ul><ul><ul><li>SOA: Service Oriented Architectures </li></ul></ul><ul><ul><ul><li>Feeds, RSS, web services </li></ul></ul></ul><ul><ul><li>Social Web </li></ul></ul><ul><ul><ul><li>Mass contribution (metadata, content, feedback) </li></ul></ul></ul>
    13. 13. Web 2.0
    14. 14. Time bar of Web 2.0 buzz words http://www.scill.de/content/2006/09/21/web-20-buzz-zeitstrahl/
    15. 15. Web 2.0 Design Patterns (thanks to Tim O’Reilly) <ul><li>Based on Christopher Alexander’s “A Pattern Language” for architecture </li></ul><ul><li>The Long Tail </li></ul><ul><li>Data is the next “Intel Inside” </li></ul><ul><li>Users Add Value </li></ul><ul><li>Network Effects by Default </li></ul><ul><li>Some Rights Reserved </li></ul><ul><ul><li>Design for “hackability” and “remixability” </li></ul></ul><ul><li>The Perpetual Beta </li></ul><ul><li>Cooperate Don’t Control </li></ul><ul><li>Software Above the Level of a Single Device </li></ul><ul><ul><li>Summary from O’Reilly “What is Web 2.0” paper http://www.oreillynet.com/lpt/a/6228 </li></ul></ul>
    16. 16. Continuing Characteristics of the Continuum: <ul><li>Scale: Exponential Growth as the norm? </li></ul><ul><ul><li>Participants “We are the Web” </li></ul></ul><ul><ul><li>DATA driven </li></ul></ul><ul><li>easy to pick up by early adopters </li></ul><ul><li>Inclusive: Getting to “every” </li></ul><ul><ul><li>Every ONE, every place, every time, every “thing” </li></ul></ul><ul><ul><li>Key = EASE of USE </li></ul></ul><ul><li>Multi dimensional </li></ul><ul><ul><li>One way  2 Way eg. Conversation </li></ul></ul><ul><ul><li>3D web, 3D modeling, 3D printing, 3D scanning </li></ul></ul><ul><ul><li>+ Time = 4D </li></ul></ul><ul><ul><li>Location based = 5D? </li></ul></ul><ul><li>Enlightened Self Interest </li></ul><ul><ul><li>building value as a side-effect of ordinary use of the application </li></ul></ul><ul><ul><li>These side effects are the biggest of all </li></ul></ul><ul><ul><li>Users meeting their own needs produce value for the rest </li></ul></ul>
    17. 17. Continuing Characteristics of the Continuum: <ul><li>Power Shift: Users in Control </li></ul><ul><li>Feedback loops </li></ul><ul><ul><li>systems that get better the more people use them. </li></ul></ul><ul><li>MC 2 : </li></ul><ul><ul><li>Mass Customisation of assemblies (MASHUPS!! </li></ul></ul><ul><ul><li>Mass Contribution: Share & Reuse </li></ul></ul><ul><li>Continuous development (permanent beta) </li></ul><ul><li>Tagging (metadata) </li></ul><ul><ul><li>Automated </li></ul></ul><ul><ul><li>Attention (contextual) </li></ul></ul><ul><li>Wisdom of the Crowds </li></ul><ul><ul><li>Harnessing collective intelligence </li></ul></ul><ul><li>software above the level of a single device, </li></ul><ul><li>leveraging the power of The Long Tail . </li></ul>
    18. 18. Web 2.0 worth checking out: <ul><li>Digg </li></ul><ul><li>Amazon S3 </li></ul><ul><li>Technorati </li></ul><ul><li>Wikipedia </li></ul><ul><li>Zude </li></ul><ul><li>YouTube </li></ul><ul><li>Mashup.com </li></ul><ul><li>Flickr </li></ul><ul><li>SlideShare </li></ul><ul><li>Apps: </li></ul><ul><ul><li>Wikicalc </li></ul></ul><ul><ul><li>Writely </li></ul></ul><ul><ul><li>Google docs/sprdsht/ present </li></ul></ul><ul><li>Del.ico.us </li></ul><ul><li>Pandora </li></ul><ul><ul><li>Music Genome project </li></ul></ul><ul><li>Joombla! </li></ul><ul><li>Yahoo Pipes </li></ul>ACTION: TRY some of these yourself!
    19. 19. References & Follow up: <ul><li>Get Wiki With It </li></ul><ul><ul><li>Wired magazine http://www.wired.com/wired/archive/14.09/start.html?pg=3 </li></ul></ul><ul><li>Zude </li></ul><ul><ul><li>ZDNet article w/ video demo </li></ul></ul><ul><ul><li>http://blogs.zdnet.com/Berlind/?p=427&tag=nl.e539 </li></ul></ul><ul><li>O’Reilly “What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software” </li></ul><ul><ul><li>http://www.oreillynet.com/lpt/a/6228 </li></ul></ul><ul><li>We are the web </li></ul><ul><ul><li>article by Kevin Kelly </li></ul></ul><ul><ul><li>http://www.wired.com/wired/archive/13.08/tech.html </li></ul></ul>
    20. 20. Your Turn to ZOOM In: (Homework Assignment) <ul><li>Read some of the articles provided in the reference slide </li></ul><ul><li>Personally try out at least some of the recommended Web 2.0 example tools & sites </li></ul><ul><li>A phenomena can only be understood by experiencing it! </li></ul><ul><li>Read/watch the following: </li></ul><ul><ul><li>“McLuhan meets Web 2.0” </li></ul></ul><ul><ul><ul><li>On my “ Off Course – On Target” blog which includes; </li></ul></ul></ul><ul><ul><ul><ul><li>Web 2.0 The Machine is Us/ing Us </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Web 2.0 </li></ul></ul></ul></ul><ul><ul><li>“Shift Happens” Glumbert.com </li></ul></ul>
    21. 21. THE LEARNING* IMPERATIVE <ul><li>* and UN learning </li></ul>
    22. 22. Skills of the Future: <ul><ul><li>“ The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.&quot; </li></ul></ul><ul><li>- Alvin Toffler </li></ul>
    23. 23. <ul><li>Blog: thelongtail.com </li></ul>
    24. 24. Long Tail <ul><li>The future of business is selling less for more </li></ul><ul><li>The economics of abundance </li></ul><ul><ul><li>Creative squandering </li></ul></ul><ul><ul><li>Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all </li></ul></ul><ul><li>Market of one is the biggest of all? </li></ul><ul><li>The “getting small” of business: </li></ul><ul><ul><li>Combine enough non hits on the Long Tail and you've got a market bigger than the hits! </li></ul></ul><ul><ul><ul><li>&quot;The biggest money is in the smallest sales.“ </li></ul></ul></ul><ul><ul><ul><ul><li>Barnes & Noble carries 130,000 books </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More than half Amazon sales from OUTSIDE top 130,000 </li></ul></ul></ul></ul><ul><ul><ul><li>The market for books not sold in the bookstore is larger than those that are! </li></ul></ul></ul><ul><ul><ul><ul><li>Google makes most of its money from small advertisers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>eBay the same </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Children today will grow up never knowing the meaning of “out of print” </li></ul></ul></ul></ul><ul><li>Stuck in the physical world for our frame of reference </li></ul><ul><li>Transform from mass markets to mass marketing </li></ul><ul><li>Finding vs.. searching </li></ul><ul><ul><li>Collaborative filtering, social recommender systems, pattern recognition </li></ul></ul>
    25. 25. Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
    26. 26. Anatomy of the Long Tail Courtesy Wired magazine
    27. 27. Courtesy Wired magazine
    28. 28. Long Tail Learning: <ul><li>Mass customization and personalization of learning experiences. </li></ul><ul><li>Deeply contextual </li></ul><ul><li>Extending the spectrum of information students discover </li></ul><ul><li>Imagine having a “Pandora” for other/all content </li></ul><ul><li>Finding (rather than searching for) “just the right” content at just the right time and in just the right context </li></ul>
    29. 29. Premature Arrival of the Future The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today!
    30. 30. Pandora and the Music Genome Project
    31. 32. The Future is a Monstrous & Marvelous M A S H u P ! Want to join? Wayne Hodgins
    32. 33. Mashups: Current “techie” definitions <ul><li>A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience. </li></ul><ul><li>Content used in mashups is typically sourced from a third party via a public interface or API . Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom ) and JavaScript . </li></ul><ul><li>The etymology of this term almost certainly derives from its similar use in pop music . </li></ul><ul><li>Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs. </li></ul><ul><li>Source: http://en.wikipedia.org/wiki/Mashup </li></ul>
    33. 34. That’s SOOOooooo yesterday Dad! <ul><li>Wayne’s definition: </li></ul><ul><li>A mash up is a unique assembly of individual things from more than one source into a single integrated whole. </li></ul><ul><li>Mashups are for EVERYTHING! </li></ul><ul><li>Music </li></ul><ul><li>Content </li></ul><ul><ul><li>Wiki, blogs </li></ul></ul><ul><li>Searching/finding </li></ul><ul><ul><li>Tag Clouds </li></ul></ul><ul><li>Events </li></ul><ul><li>Competencies, people </li></ul><ul><li>What else can YOU think of? </li></ul>
    34. 35. Mashups simplified: You already know the model Think Lego blocks!
    35. 36. DIY Web 2.0 Startup Wired magazine 09/2006 http://www.wired.com/wired/archive/14.09/start.html?pg=11#
    36. 37. ELF: eLearning Framework Mashup for Learning?! http://www.elframework.org/framework/
    37. 38. What’s coming next? <ul><li>Mashups for the Masses </li></ul><ul><ul><li>Content management for the rest of us: </li></ul></ul><ul><ul><ul><li>Joombla! </li></ul></ul></ul><ul><ul><ul><li>LifeRay </li></ul></ul></ul><ul><ul><ul><li>Droople </li></ul></ul></ul><ul><ul><li>Personalized Content assembly: </li></ul></ul><ul><ul><ul><li>Web presence for everyone from Grandma to Geek </li></ul></ul></ul><ul><ul><ul><li>Zune </li></ul></ul></ul><ul><li>New user interfaces and HCI </li></ul><ul><ul><li>Eg “Sugar” interface on $100 laptop from OLPC </li></ul></ul><ul><li>Mapping & Location Based </li></ul><ul><li>Ubiquitous Feedback loops </li></ul><ul><ul><li>Today’s examples include Pandora, StumbleUpon </li></ul></ul><ul><ul><li>Ties to performance (especially peak performance) </li></ul></ul><ul><li>Widgets </li></ul><ul><ul><li>Universal widget API </li></ul></ul><ul><li>Context capture and management </li></ul><ul><li>Location based data and context </li></ul><ul><li>Activity centric (vs applications) </li></ul><ul><li>Automated Metadata </li></ul><ul><li>Economies of Abundance, Long Tail & Right Brain </li></ul><ul><li>Snowflake Effect </li></ul>
    38. 39. The Snowflake Effect Unique is What We Seek! Wayne Hodgins
    39. 40. The Snowflake Effect: The ideal is getting to “just right*”… <ul><li>Just the right CONTENT , to </li></ul><ul><li>Just the right PERSON , with </li></ul><ul><li>Just the right PARTNERS , at </li></ul><ul><li>Just the right TIME , on </li></ul><ul><li>Just the right DEVICE , in </li></ul><ul><li>Just the right CONTEXT , and </li></ul><ul><li>Just the right WAY ……… </li></ul><ul><li>* not to be confused with perfection!! </li></ul>UP
    40. 41. The Snowflake Effect <ul><li>M a S S P e R S O N A L i Z A T i O N </li></ul><ul><ul><li>(Or if you insist on a prefix call it..) </li></ul></ul><ul><li>me Learning! </li></ul><ul><li>Personalized Learning Experiences for every person every day </li></ul><ul><ul><li>all 6.6 billion of us -- every day!! </li></ul></ul><ul><li>Just for me and just right: </li></ul><ul><ul><li>Time, place, amount, device, medium, way… </li></ul></ul><ul><ul><li>On demand, adaptive </li></ul></ul><ul><li>Markets of one: Billions of Markets </li></ul><ul><li>Learning in ALL forms: </li></ul><ul><ul><li>Formal AND informal </li></ul></ul><ul><ul><li>not just online, on computer, on screen, etc, but every where, every time </li></ul></ul><ul><li>“ Capitalizing on EVERY Teachable Moment” </li></ul>
    41. 42. Parting Thoughts: <ul><li>Learn by DOING!! </li></ul><ul><ul><li>Experiential learning is about the only way to understand much of what you need and certainly true for the likes of Web 2.0 and other phenomena </li></ul></ul><ul><li>Web 2.0 is a phenomena, not a technology. </li></ul><ul><ul><li>one of involvement and inclusion </li></ul></ul><ul><ul><li>only way to understand is to be involved and included. </li></ul></ul><ul><ul><li>How are YOU learning? </li></ul></ul><ul><ul><li>Serious Play = Serious Learning </li></ul></ul><ul><li>ProSumers </li></ul><ul><ul><li>Concurrently Teacher/Student </li></ul></ul><ul><ul><li>Author/publisher/author/editor </li></ul></ul><ul><li>Metadata: </li></ul><ul><ul><li>Attention </li></ul></ul><ul><ul><li>Contextual </li></ul></ul><ul><li>Keep the Big Picture in mind when looking at puzzle pieces! </li></ul><ul><ul><li>ends more than means </li></ul></ul><ul><ul><li>End results, performance </li></ul></ul><ul><ul><li>Less awareness of original source </li></ul></ul>
    42. 43. Innovation not replication!
    43. 44. Innovation not replication! <ul><li>Let’s stop “flapping” </li></ul><ul><li>and replicating past artifacts </li></ul><ul><li>It is NOT about flapping faster!! </li></ul><ul><li>Let’s start thinking </li></ul><ul><li>DIFFERENTLY !! </li></ul>How does this apply to YOU?!
    44. 45. Tack så mycket! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins