The Future is a Monstrous & Marvelous M A S H u P ! Want to join? Wayne Hodgins

[email_address] Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor

www.creativecommons.org

Grand Vision In a word? PERSONALIZATION (Or if you insist on a prefix call it..) me Learning! Personalized Learning Experiences for every person every day all 6.4 billion of us -- every day!! Just for me and just right: Time, place, amount, device, medium, way… On demand, adaptive Markets of one: Billions of Markets Learning in ALL forms: Formal AND informal not just online, on computer, on screen, etc, but everywhere, every time “ Capitalizing on EVERY Teachable Moment”

In a word? PERSONALIZATION

(Or if you insist on a prefix call it..)

me Learning!

Personalized Learning Experiences for every person every day

all 6.4 billion of us -- every day!!

Just for me and just right:

Time, place, amount, device, medium, way…

On demand, adaptive

Markets of one: Billions of Markets

Learning in ALL forms:

Formal AND informal

not just online, on computer, on screen, etc, but everywhere, every time

“ Capitalizing on EVERY Teachable Moment”

Maybe Goldilocks had it right all along? The ideal is “just right”…. Just the right CONTENT , to Just the right PERSON , with Just the right PARTNERS , at Just the right TIME , on Just the right DEVICE , in Just the right CONTEXT , and Just the right WAY ……… UP

Just the right CONTENT , to

Just the right PERSON , with

Just the right PARTNERS , at

Just the right TIME , on

Just the right DEVICE , in

Just the right CONTEXT , and

Just the right WAY ………

Mashups? A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience. Content used in mashups is typically sourced from a third party via a public interface or API . Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom ) and JavaScript . The etymology of this term almost certainly derives from its similar use in pop music . Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs. Source: http://en.wikipedia.org/wiki/Mashup

A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience.

Content used in mashups is typically sourced from a third party via a public interface or API . Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom ) and JavaScript .

The etymology of this term almost certainly derives from its similar use in pop music .

Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs.

Source: http://en.wikipedia.org/wiki/Mashup

Mash up Quotes: Nowadays, there's a lot of talk about Web 2.0 , web mashups, Ajax , etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse." Sho Kuwamoto "We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications." Vint Cerf

Nowadays, there's a lot of talk about Web 2.0 , web mashups, Ajax , etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse." Sho Kuwamoto

"We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications." Vint Cerf

That’s SOOOooooo yesterday Dad! Wayne’s definition: A mash up is a unique assembly of bits & pieces from more than one source into a single integrated whole. Mashups are for EVERYTHING! Music Content Wiki, blogs Searching/finding Tag Clouds Events Competencies, people What else can YOU think of?

Wayne’s definition:

A mash up is a unique assembly of bits & pieces from more than one source into a single integrated whole.

Mashups are for EVERYTHING!

Music

Content

Wiki, blogs

Searching/finding

Tag Clouds

Events

Competencies, people

What else can YOU think of?

ELF: eLearning Framework http://www.elframework.org/framework/

Tag Clouds (example from Flickr)

Zoom Clouds

| Home | About Mash up Camp | Mash up University | Blog Important Notice: Although registration for Mash up Camp is closed (we've reached the maximum capacity for the venue), we're still adding people to the waiting list. To add yourself to the waiting list, go to the Camp registration page . The first Mash up Camp at the Computer History Museum in Mountain View, CA. Left: Ward Cunningham leads a discussion Middle: Attendees get ready to propose sessions Right: Lawrence Lessig leads a discussion about Creative Commons Moderately useful blurb on unconferences Inserted from < http://mashupcamp.com/ > Class Schedule Register Sponsors Hotel Info Logistics/Schedule Register Who's Coming Discussion Ideas Sponsors Hotel Information

Pandora and the Music Genome Project

Long Tail The future of business is selling less for more The economics of abundance Creative squandering Don’t do one thing; do it all Don’t store some; store it all; don’t sell one piece of content, sell it all Market of one is the biggest of all? The “getting small” of business: Combine enough non hits on the Long Tail and you've got a market bigger than the hits! &quot;The biggest money is in the smallest sales.“ Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000 The market for books not sold in the bookstore is larger than those that are! Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print” BUT, that isn’t why WE care about the Long Tail………….

The future of business is selling less for more

The economics of abundance

Creative squandering

Don’t do one thing; do it all

Don’t store some; store it all;

don’t sell one piece of content, sell it all

Market of one is the biggest of all?

The “getting small” of business:

Combine enough non hits on the Long Tail and you've got a market bigger than the hits!

&quot;The biggest money is in the smallest sales.“

Barnes & Noble carries 130,000 books

More than half Amazon sales from OUTSIDE top 130,000

The market for books not sold in the bookstore is larger than those that are!

Google makes most of its money from small advertisers

eBay the same

Children today will grow up never knowing the meaning of “out of print”

BUT, that isn’t why WE care about the Long Tail………….

Scarcity Abundance

Anatomy of the Long Tail Courtesy Wired magazine

Courtesy Wired magazine

Web 2.0 Over Hyped; Under Estimated

Web 2.0

Web 2.0: Over hyped, under estimated Defining characteristic is active participation and involvement of the user. Always was the vision, finally getting to it now 3 main components: RIA: Rich Internet Applications Eg Flash, Ajax Bringing the desktop to the browser SOA: Service Oriented Architectures Feeds, RSS, web services Social Web Mass contribution (metadata, content, feedback)

Defining characteristic is active participation and involvement of the user.

Always was the vision, finally getting to it now

3 main components:

RIA: Rich Internet Applications

Eg Flash, Ajax

Bringing the desktop to the browser

SOA: Service Oriented Architectures

Feeds, RSS, web services

Social Web

Mass contribution (metadata, content, feedback)

Web 2.0 Defining characteristic is active participation and involvement of the user. Always was the vision, finally getting to it now 3 main components: RIA: Rich Internet Applications Eg Flash, Ajax Bringing the desktop to the browser SOA: Service Oriented Architectures Feeds, RSS, web services Social Web Mass contribution (metadata, content, feedback)

Defining characteristic is active participation and involvement of the user.

Always was the vision, finally getting to it now

3 main components:

RIA: Rich Internet Applications

Eg Flash, Ajax

Bringing the desktop to the browser

SOA: Service Oriented Architectures

Feeds, RSS, web services

Social Web

Mass contribution (metadata, content, feedback)

“ C -ing the Future” C onnected, C ollaborative C onversational  MASHUPS CONNECTED COLLABORATIVE CONVERSATION

Wayne’s 3 C’s for Web 2.0: C ONNECTIONS: With people With things With code C OLLABORATION: With others With content With code C ONVERSATIONS: More than “just” communication Unexpected consequences and emergent behaviors  MASHUPS

Wayne’s 3 C’s for Web 2.0:

C ONNECTIONS:

With people

With things

With code

C OLLABORATION:

With others

With content

With code

C ONVERSATIONS:

More than “just” communication

Unexpected consequences and emergent behaviors

Wiki Watch: Collaborative and community editing and authoring Authoritative? Wikiality!! New form of information organization Dynamic contextual assemblies Relationships “ information cloud” Metadata driven

Collaborative and community editing and authoring

Authoritative?

Wikiality!!

New form of information organization

Dynamic contextual assemblies

Relationships

“ information cloud”

Metadata driven

Web 2.0 worth checking out: Digg MySpace Technorati Wikipedia Wetpaint YouTube Pandora Mashup.com Wikicalc Writely Del.ico.us Flickr Pandora Music Genome

Digg

MySpace

Technorati

Wikipedia

Wetpaint

YouTube

Pandora

Mashup.com

Wikicalc

Writely

Del.ico.us

Flickr

Pandora

Music Genome

Parting Thoughts: Think about inverting the norms: Producers become consumers Consumers become Producers Turning customers into employees (eg content contributors) Employees as customers (using your own) Serious Play ; how are YOU learning? Reading or listening NOT ENOUGH! Largely experiential now Try out some of the previous list Develop skill of UNLEARNING Switch your watch hand No directories!

Think about inverting the norms:

Producers become consumers

Consumers become Producers

Turning customers into employees (eg content contributors)

Employees as customers (using your own)

Serious Play ; how are YOU learning?

Reading or listening NOT ENOUGH!

Largely experiential now

Try out some of the previous list

Develop skill of UNLEARNING

Switch your watch hand

No directories!

Thank You! For Questions & Comments please contact: [email_address] And as of next week: www.autodesk.com/waynehodgins