The Future is a Monstrous & Marvelous Mashup!

The Future is a Monstrous & Marvelous M A S H u P ! Want to join? Wayne Hodgins

[email_address] Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor

www.creativecommons.org

Grand Vision
In a word? PERSONALIZATION
(Or if you insist on a prefix call it..)
me Learning!
Personalized Learning Experiences for every person every day
all 6.4 billion of us -- every day!!
Just for me and just right:
Time, place, amount, device, medium, way…
On demand, adaptive
Markets of one: Billions of Markets
Learning in ALL forms:
Formal AND informal
not just online, on computer, on screen, etc, but everywhere, every time
“ Capitalizing on EVERY Teachable Moment”

Maybe Goldilocks had it right all along? The ideal is “just right”….
Just the right CONTENT , to
Just the right PERSON , with
Just the right PARTNERS , at
Just the right TIME , on
Just the right DEVICE , in
Just the right CONTEXT , and
Just the right WAY ………
UP

Mashups?
A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience.
Content used in mashups is typically sourced from a third party via a public interface or API . Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom ) and JavaScript .
The etymology of this term almost certainly derives from its similar use in pop music .
Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs.
Source: http://en.wikipedia.org/wiki/Mashup

Mash up Quotes:
Nowadays, there's a lot of talk about Web 2.0 , web mashups, Ajax , etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse." Sho Kuwamoto
"We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications." Vint Cerf

That’s SOOOooooo yesterday Dad!
Wayne’s definition:
A mash up is a unique assembly of bits & pieces from more than one source into a single integrated whole.
Mashups are for EVERYTHING!
Music
Content
Wiki, blogs
Searching/finding
Tag Clouds
Events
Competencies, people
What else can YOU think of?

ELF: eLearning Framework http://www.elframework.org/framework/

Tag Clouds (example from Flickr)

Zoom Clouds

| Home | About Mash up Camp | Mash up University | Blog Important Notice: Although registration for Mash up Camp is closed (we've reached the maximum capacity for the venue), we're still adding people to the waiting list. To add yourself to the waiting list, go to the Camp registration page . The first Mash up Camp at the Computer History Museum in Mountain View, CA. Left: Ward Cunningham leads a discussion Middle: Attendees get ready to propose sessions Right: Lawrence Lessig leads a discussion about Creative Commons Moderately useful blurb on unconferences Inserted from < http://mashupcamp.com/ > Class Schedule Register Sponsors Hotel Info Logistics/Schedule Register Who's Coming Discussion Ideas Sponsors Hotel Information

Pandora and the Music Genome Project

Long Tail
The future of business is selling less for more
The economics of abundance
Creative squandering
Don’t do one thing; do it all
Don’t store some; store it all;
don’t sell one piece of content, sell it all
Market of one is the biggest of all?
The “getting small” of business:
Combine enough non hits on the Long Tail and you've got a market bigger than the hits!
"The biggest money is in the smallest sales.“
Barnes & Noble carries 130,000 books
More than half Amazon sales from OUTSIDE top 130,000
The market for books not sold in the bookstore is larger than those that are!
Google makes most of its money from small advertisers
eBay the same
Children today will grow up never knowing the meaning of “out of print”
BUT, that isn’t why WE care about the Long Tail………….

Scarcity Abundance

Anatomy of the Long Tail Courtesy Wired magazine

Courtesy Wired magazine

Web 2.0 Over Hyped; Under Estimated

Web 2.0

Web 2.0: Over hyped, under estimated
Defining characteristic is active participation and involvement of the user.
Always was the vision, finally getting to it now
3 main components:
RIA: Rich Internet Applications
Eg Flash, Ajax
Bringing the desktop to the browser
SOA: Service Oriented Architectures
Feeds, RSS, web services
Social Web
Mass contribution (metadata, content, feedback)

Web 2.0
Defining characteristic is active participation and involvement of the user.
Always was the vision, finally getting to it now
3 main components:
RIA: Rich Internet Applications
Eg Flash, Ajax
Bringing the desktop to the browser
SOA: Service Oriented Architectures
Feeds, RSS, web services
Social Web
Mass contribution (metadata, content, feedback)

“ C -ing the Future” C onnected, C ollaborative C onversational  MASHUPS CONNECTED COLLABORATIVE CONVERSATION

Wayne’s 3 C’s for Web 2.0:
C ONNECTIONS:
With people
With things
With code
C OLLABORATION:
With others
With content
With code
C ONVERSATIONS:
More than “just” communication
Unexpected consequences and emergent behaviors
 MASHUPS

Wiki Watch:
Collaborative and community editing and authoring
Authoritative?
Wikiality!!
New form of information organization
Dynamic contextual assemblies
Relationships
“ information cloud”
Metadata driven

Web 2.0 worth checking out:
Digg
MySpace
Technorati
Wikipedia
Wetpaint
YouTube
Pandora
Mashup.com
Wikicalc
Writely
Del.ico.us
Flickr
Pandora
Music Genome

Parting Thoughts:
Think about inverting the norms:
Producers become consumers
Consumers become Producers
Turning customers into employees (eg content contributors)
Employees as customers (using your own)
Serious Play ; how are YOU learning?
Reading or listening NOT ENOUGH!
Largely experiential now
Try out some of the previous list
Develop skill of UNLEARNING
Switch your watch hand
No directories!

Thank You! For Questions & Comments please contact: [email_address] And as of next week: www.autodesk.com/waynehodgins

http://web2videos.blogspot.com	117
http://waynehodgins.typepad.com	18
https://mashup-project.wikispaces.com	13
https://bbtest.clemson.edu	8
http://reestols.blogspot.com	6
http://www.slideshare.net	6
http://mashup-project.wikispaces.com	6
http://leekraus.blogspot.com	5
http://rostyhthinkthot.blogspot.com	3
http://static.slidesharecdn.com	2
http://the-ve-blog.blogspot.com	1
http://core-lpco-win.pd.local	1
https://oak.vanderbilt.edu	1

The Future is a Monstrous & Marvelous Mashup!

by Wayne Hodgins on Nov 15, 2006

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The Future is a Monstrous & Marvelous Mashup! — Presentation Transcript