The Snowflake  Effect Unique is What We Seek! Wayne  Hodgins
[email_address] www.autodesk.com/waynehodgins Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learn...
Seeing Patterns & Trends:
WARNING:  Time Warp Ahead!!
It’s ALL Yours! <ul><li>For Questions & Comments please contact: </li></ul><ul><li>[email_address]   </li></ul><ul><li>For...
www.CreativeCommons.org
Disruptive Innovation! <ul><li>There’s one in YOUR future!! </li></ul><ul><li>And another one right behind it! </li></ul>
Perfecting the Irrelevant?!! <ul><li>Are we all  </li></ul><ul><li>very  </li></ul><ul><li>very  </li></ul><ul><li>very </...
Solution: <ul><li>Don’t confuse your ACTIVITIES with your VALUE PROPOSITION! </li></ul><ul><li>Work at figuring out what Y...
The Snowflake  Effect Unique is What We Seek! Wayne  Hodgins
The Snowflake Effect:  UNIQUE is what we seek! <ul><li>You’re a Snowflake </li></ul><ul><ul><li>Just like every other snow...
The Snowflake Effect: The ideal is getting to  “just right*”… <ul><li>Just the right  CONTENT , to </li></ul><ul><li>Just ...
The Snowflake Effect <ul><li>M a S S   P e R S O N A L i Z A T i O N </li></ul><ul><li>It’s not about “e” it’s about me!! ...
Mass personalization:  So What’s New? <ul><li>It’s now possible </li></ul><ul><ul><li>And more and more know it and are de...
Snowflake Effect <ul><li>Uniqueness </li></ul><ul><ul><li>Not only are YOU a snowflake but so too is every moment and situ...
Where to Look Next? <ul><li>To the RIGHT!               </li></ul>June 29, 2007 ,
The RIGHT BRAIN  Economy “ The Right Brain will rule the future” - Daniel Pink
The RIGHT BRAINED ECONOMY Designing from the Right Side of the Brain: <ul><li>The left brain is necessary but NOT sufficie...
The Ambidextrous Mind <ul><li>LEFT Brain </li></ul><ul><li>Sequential reasoning </li></ul><ul><li>Analysis </li></ul><ul><...
Whole New Mind:  Right brain economy <ul><li>For more info see: </li></ul><ul><ul><li>http://www.danpink.com/aboutwnm.php ...
Premature Arrival of the Future The future is already here.  It is just not evenly distributed! - William Gibson The art o...
Pandora and the Music Genome Project
 
<ul><li>Blog:  thelongtail.com </li></ul>
Long Tail <ul><li>The future of business is selling less for more </li></ul><ul><li>The economics of abundance </li></ul><...
Scarcity Abundance With thanks to Chris Anderson see his blog  www.longtail.com
Anatomy of the Long Tail Courtesy Wired magazine
Courtesy Wired magazine
Exponential Growth of Computing: source: www.kurzweilai.net
Exponential Growth of Human Lifespan: * Centenarians = people over 100 years old *
The Future is a Monstrous & Marvelous  M A S H u P  ! Want to join? Wayne  Hodgins
That’s SOOOooooo yesterday Dad! <ul><li>Wayne’s definition: </li></ul><ul><li>A mash up is a unique assembly of individual...
Mashups simplified: You already know the model Think Lego blocks!
What’s coming next? <ul><li>Mashups for the Masses </li></ul><ul><ul><li>Content management for the rest of us: </li></ul>...
Innovation not replication!
Innovation not replication! <ul><li>Let’s stop “flapping”  </li></ul><ul><li>and replicating past artifacts </li></ul><ul>...
Thanks ! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs...
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Snowflakes in Orlando

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Slides from presentation by Wayne Hodgins at Learning 2007 conference in Orlando FL on Oct. 22, 2007

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  • Snowflakes in Orlando

    1. 1. The Snowflake Effect Unique is What We Seek! Wayne Hodgins
    2. 2. [email_address] www.autodesk.com/waynehodgins Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
    3. 3. Seeing Patterns & Trends:
    4. 4. WARNING: Time Warp Ahead!!
    5. 5. It’s ALL Yours! <ul><li>For Questions & Comments please contact: </li></ul><ul><li>[email_address] </li></ul><ul><li>For slides, blogs, podcasts and more: </li></ul><ul><li>www.autodesk.com/waynehodgins </li></ul><ul><li>Slides available @ http://www.slideshare.net/WayneH/ </li></ul>
    6. 6. www.CreativeCommons.org
    7. 7. Disruptive Innovation! <ul><li>There’s one in YOUR future!! </li></ul><ul><li>And another one right behind it! </li></ul>
    8. 8. Perfecting the Irrelevant?!! <ul><li>Are we all </li></ul><ul><li>very </li></ul><ul><li>very </li></ul><ul><li>very </li></ul><ul><li>busy doing this??? </li></ul>June 29, 2007 ,
    9. 9. Solution: <ul><li>Don’t confuse your ACTIVITIES with your VALUE PROPOSITION! </li></ul><ul><li>Work at figuring out what YOUR Value Proposition is: </li></ul><ul><ul><li>You personally </li></ul></ul><ul><ul><li>Your team </li></ul></ul><ul><ul><li>Your department </li></ul></ul><ul><ul><li>Your entire organization </li></ul></ul>June 29, 2007 ,
    10. 10. The Snowflake Effect Unique is What We Seek! Wayne Hodgins
    11. 11. The Snowflake Effect: UNIQUE is what we seek! <ul><li>You’re a Snowflake </li></ul><ul><ul><li>Just like every other snowflake </li></ul></ul><ul><li>Moreover so too is every situation, every project </li></ul><ul><li>If this has always been the case and is SO obvious then why do we live in a world that assumes the opposite? </li></ul>
    12. 12. The Snowflake Effect: The ideal is getting to “just right*”… <ul><li>Just the right CONTENT , to </li></ul><ul><li>Just the right PERSON , with </li></ul><ul><li>Just the right PARTNERS , at </li></ul><ul><li>Just the right TIME , on </li></ul><ul><li>Just the right DEVICE , in </li></ul><ul><li>Just the right CONTEXT , and </li></ul><ul><li>Just the right WAY ……… </li></ul><ul><li>* not to be confused with perfection!! </li></ul>UP
    13. 13. The Snowflake Effect <ul><li>M a S S P e R S O N A L i Z A T i O N </li></ul><ul><li>It’s not about “e” it’s about me!! </li></ul><ul><li>Personalized Learning Experiences for EVERY person EVERY day </li></ul><ul><ul><li>all 6.6 billion of us </li></ul></ul><ul><li>Just for me and just right: </li></ul><ul><ul><li>Time, place, amount, device, medium, way… </li></ul></ul><ul><ul><li>On demand, adaptive </li></ul></ul><ul><li>Markets of one: Billions of Markets </li></ul><ul><li>“ Capitalizing on EVERY Teachable Moment” </li></ul>
    14. 14. Mass personalization: So What’s New? <ul><li>It’s now possible </li></ul><ul><ul><li>And more and more know it and are demanding it </li></ul></ul><ul><li>MC3 </li></ul><ul><ul><li>Mass Customization </li></ul></ul><ul><ul><li>X Mass Contribution </li></ul></ul><ul><ul><li>X Mass Conversation </li></ul></ul>
    15. 15. Snowflake Effect <ul><li>Uniqueness </li></ul><ul><ul><li>Not only are YOU a snowflake but so too is every moment and situation a unique snowflake </li></ul></ul><ul><ul><li>The ultimate competitive advantage? </li></ul></ul><ul><li>Mass Personalization </li></ul><ul><ul><li>Just the right, the new definition of perfection </li></ul></ul><ul><ul><li>Pluralization of Personalization; applies to teams, groups, orgs </li></ul></ul><ul><li>Feedback loops </li></ul><ul><ul><li>Explicit </li></ul></ul><ul><ul><li>Implicit </li></ul></ul><ul><ul><li>inferred </li></ul></ul><ul><li>MC 2 : </li></ul><ul><ul><li>Mass Contributions </li></ul></ul><ul><ul><li>Mass Customization </li></ul></ul><ul><li>Mashups and Legos are the models </li></ul>June 29, 2007 ,
    16. 16. Where to Look Next? <ul><li>To the RIGHT!      </li></ul>June 29, 2007 ,
    17. 17. The RIGHT BRAIN Economy “ The Right Brain will rule the future” - Daniel Pink
    18. 18. The RIGHT BRAINED ECONOMY Designing from the Right Side of the Brain: <ul><li>The left brain is necessary but NOT sufficient </li></ul><ul><li>Well captured by Daniel Pink’s “A Whole New Mind: Why Right-Brainers will Rule the Future” </li></ul><ul><ul><li>Automation taking over most of the left side roles and jobs </li></ul></ul><ul><ul><li>The rising “ Economy of Abundance ” putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design” </li></ul></ul>
    19. 19. The Ambidextrous Mind <ul><li>LEFT Brain </li></ul><ul><li>Sequential reasoning </li></ul><ul><li>Analysis </li></ul><ul><li>text </li></ul><ul><li>RIGHT Brain </li></ul><ul><li>Holistic reasoning </li></ul><ul><li>Synthesis </li></ul><ul><li>context </li></ul><ul><li>images </li></ul><ul><li>Pattern recognition </li></ul><ul><li>Interpret emotions and non verbal </li></ul>
    20. 20. Whole New Mind: Right brain economy <ul><li>For more info see: </li></ul><ul><ul><li>http://www.danpink.com/aboutwnm.php </li></ul></ul><ul><ul><li>Interview of Daniel Pink by Elliott Masie http://www.learning2007.com/university/2005/8/10/dan-pink-interview-a-whole-mind-audio-podcast-text-transcript-new.html </li></ul></ul><ul><ul><li>“ A Whole New Mind for a Flat World”, article by Richard M. Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf </li></ul></ul><ul><ul><li>Don Norman: </li></ul></ul><ul><ul><ul><li>The Design of Everyday Things </li></ul></ul></ul><ul><ul><ul><li>Emotional Design </li></ul></ul></ul>
    21. 21. Premature Arrival of the Future The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today!
    22. 22. Pandora and the Music Genome Project
    23. 24. <ul><li>Blog: thelongtail.com </li></ul>
    24. 25. Long Tail <ul><li>The future of business is selling less for more </li></ul><ul><li>The economics of abundance </li></ul><ul><ul><li>Creative squandering </li></ul></ul><ul><ul><li>Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all </li></ul></ul><ul><li>Market of one is the biggest of all? </li></ul><ul><li>The “getting small” of business: </li></ul><ul><ul><li>Combine enough non hits on the Long Tail and you've got a market bigger than the hits! </li></ul></ul><ul><ul><ul><li>&quot;The biggest money is in the smallest sales.“ </li></ul></ul></ul><ul><ul><ul><ul><li>Barnes & Noble carries 130,000 books </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More than half Amazon sales from OUTSIDE top 130,000 </li></ul></ul></ul></ul><ul><ul><ul><li>The market for books not sold in the bookstore is larger than those that are! </li></ul></ul></ul><ul><ul><ul><ul><li>Google makes most of its money from small advertisers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>eBay the same </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Children today will grow up never knowing the meaning of “out of print” </li></ul></ul></ul></ul>
    25. 26. Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
    26. 27. Anatomy of the Long Tail Courtesy Wired magazine
    27. 28. Courtesy Wired magazine
    28. 29. Exponential Growth of Computing: source: www.kurzweilai.net
    29. 30. Exponential Growth of Human Lifespan: * Centenarians = people over 100 years old *
    30. 31. The Future is a Monstrous & Marvelous M A S H u P ! Want to join? Wayne Hodgins
    31. 32. That’s SOOOooooo yesterday Dad! <ul><li>Wayne’s definition: </li></ul><ul><li>A mash up is a unique assembly of individual things from more than one source into a single integrated whole. </li></ul><ul><li>Mashups are for EVERYTHING! </li></ul><ul><li>Music </li></ul><ul><li>Content </li></ul><ul><ul><li>Wiki, blogs </li></ul></ul><ul><li>Searching/finding </li></ul><ul><ul><li>Tag Clouds </li></ul></ul><ul><li>Events </li></ul><ul><li>Competencies, people </li></ul>
    32. 33. Mashups simplified: You already know the model Think Lego blocks!
    33. 34. What’s coming next? <ul><li>Mashups for the Masses </li></ul><ul><ul><li>Content management for the rest of us: </li></ul></ul><ul><ul><ul><li>Joomla! </li></ul></ul></ul><ul><ul><ul><li>LifeRay </li></ul></ul></ul><ul><ul><ul><li>Druple </li></ul></ul></ul><ul><ul><li>Personalized Content assembly: </li></ul></ul><ul><ul><ul><li>Web presence for everyone from Grandma to Geek </li></ul></ul></ul><ul><ul><ul><li>Zune </li></ul></ul></ul><ul><li>New user interfaces and HCI </li></ul><ul><ul><li>Eg “Sugar” interface on $100 laptop from OLPC </li></ul></ul><ul><li>Mapping & Location Based data and context </li></ul><ul><li>Ubiquitous Feedback loops </li></ul><ul><ul><li>Today’s examples include Pandora, StumbleUpon </li></ul></ul><ul><ul><li>Ties to performance (especially peak performance) </li></ul></ul><ul><li>Widgets </li></ul><ul><ul><li>Universal widget API </li></ul></ul><ul><li>Virtual interoperatbility </li></ul><ul><li>Context capture and management </li></ul><ul><li>Activity centric (vs applications) </li></ul><ul><li>Automated Metadata Generation </li></ul>
    34. 35. Innovation not replication!
    35. 36. Innovation not replication! <ul><li>Let’s stop “flapping” </li></ul><ul><li>and replicating past artifacts </li></ul><ul><li>It is NOT about flapping faster!! </li></ul><ul><li>Let’s start thinking </li></ul><ul><li>DIFFERENTLY !! </li></ul>How does this apply to YOU?!
    36. 37. Thanks ! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins

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