The Snowflake Effect Unique is What We Seek! Wayne Hodgins

[email_address] www.autodesk.com/waynehodgins Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor

Seeing Patterns & Trends:

WARNING: Time Warp Ahead!!

It’s ALL Yours! For Questions & Comments please contact: [email_address] For slides, blogs, podcasts and more: www.autodesk.com/waynehodgins Slides available @ http://www.slideshare.net/WayneH/

For Questions & Comments please contact:

[email_address]

For slides, blogs, podcasts and more:

www.autodesk.com/waynehodgins

Slides available @ http://www.slideshare.net/WayneH/

www.CreativeCommons.org

Disruptive Innovation! There’s one in YOUR future!! And another one right behind it!

There’s one in YOUR future!!

And another one right behind it!

Perfecting the Irrelevant?!! Are we all very very very busy doing this??? June 29, 2007 ,

Are we all

very

very

very

busy doing this???

Solution: Don’t confuse your ACTIVITIES with your VALUE PROPOSITION! Work at figuring out what YOUR Value Proposition is: You personally Your team Your department Your entire organization June 29, 2007 ,

Don’t confuse your ACTIVITIES with your VALUE PROPOSITION!

Work at figuring out what YOUR Value Proposition is:

You personally

Your team

Your department

Your entire organization

The Snowflake Effect Unique is What We Seek! Wayne Hodgins

The Snowflake Effect: UNIQUE is what we seek! You’re a Snowflake Just like every other snowflake Moreover so too is every situation, every project If this has always been the case and is SO obvious then why do we live in a world that assumes the opposite?

You’re a Snowflake

Just like every other snowflake

Moreover so too is every situation, every project

If this has always been the case and is SO obvious then why do we live in a world that assumes the opposite?

The Snowflake Effect: The ideal is getting to “just right*”… Just the right CONTENT , to Just the right PERSON , with Just the right PARTNERS , at Just the right TIME , on Just the right DEVICE , in Just the right CONTEXT , and Just the right WAY ……… * not to be confused with perfection!! UP

Just the right CONTENT , to

Just the right PERSON , with

Just the right PARTNERS , at

Just the right TIME , on

Just the right DEVICE , in

Just the right CONTEXT , and

Just the right WAY ………

* not to be confused with perfection!!

The Snowflake Effect M a S S P e R S O N A L i Z A T i O N It’s not about “e” it’s about me!! Personalized Learning Experiences for EVERY person EVERY day all 6.6 billion of us Just for me and just right: Time, place, amount, device, medium, way… On demand, adaptive Markets of one: Billions of Markets “ Capitalizing on EVERY Teachable Moment”

M a S S P e R S O N A L i Z A T i O N

It’s not about “e” it’s about me!!

Personalized Learning Experiences for EVERY person EVERY day

all 6.6 billion of us

Just for me and just right:

Time, place, amount, device, medium, way…

On demand, adaptive

Markets of one: Billions of Markets

“ Capitalizing on EVERY Teachable Moment”

Mass personalization: So What’s New? It’s now possible And more and more know it and are demanding it MC3 Mass Customization X Mass Contribution X Mass Conversation

It’s now possible

And more and more know it and are demanding it

MC3

Mass Customization

X Mass Contribution

X Mass Conversation

Snowflake Effect Uniqueness Not only are YOU a snowflake but so too is every moment and situation a unique snowflake The ultimate competitive advantage? Mass Personalization Just the right, the new definition of perfection Pluralization of Personalization; applies to teams, groups, orgs Feedback loops Explicit Implicit inferred MC 2 : Mass Contributions Mass Customization Mashups and Legos are the models June 29, 2007 ,

Uniqueness

Not only are YOU a snowflake but so too is every moment and situation a unique snowflake

The ultimate competitive advantage?

Mass Personalization

Just the right, the new definition of perfection

Pluralization of Personalization; applies to teams, groups, orgs

Feedback loops

Explicit

Implicit

inferred

MC 2 :

Mass Contributions

Mass Customization

Mashups and Legos are the models

Where to Look Next? To the RIGHT!      June 29, 2007 ,

To the RIGHT!     

The RIGHT BRAIN Economy “ The Right Brain will rule the future” - Daniel Pink

The RIGHT BRAINED ECONOMY Designing from the Right Side of the Brain: The left brain is necessary but NOT sufficient Well captured by Daniel Pink’s “A Whole New Mind: Why Right-Brainers will Rule the Future” Automation taking over most of the left side roles and jobs The rising “ Economy of Abundance ” putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design”

The left brain is necessary but NOT sufficient

Well captured by Daniel Pink’s “A Whole New Mind: Why Right-Brainers will Rule the Future”

Automation taking over most of the left side roles and jobs

The rising “ Economy of Abundance ” putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design”

The Ambidextrous Mind LEFT Brain Sequential reasoning Analysis text RIGHT Brain Holistic reasoning Synthesis context images Pattern recognition Interpret emotions and non verbal

LEFT Brain

Sequential reasoning

Analysis

text

RIGHT Brain

Holistic reasoning

Synthesis

context

images

Pattern recognition

Interpret emotions and non verbal

Whole New Mind: Right brain economy For more info see: http://www.danpink.com/aboutwnm.php Interview of Daniel Pink by Elliott Masie http://www.learning2007.com/university/2005/8/10/dan-pink-interview-a-whole-mind-audio-podcast-text-transcript-new.html “ A Whole New Mind for a Flat World”, article by Richard M. Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf Don Norman: The Design of Everyday Things Emotional Design

For more info see:

http://www.danpink.com/aboutwnm.php

Interview of Daniel Pink by Elliott Masie http://www.learning2007.com/university/2005/8/10/dan-pink-interview-a-whole-mind-audio-podcast-text-transcript-new.html

“ A Whole New Mind for a Flat World”, article by Richard M. Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf

Don Norman:

The Design of Everyday Things

Emotional Design

Premature Arrival of the Future The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today!

Pandora and the Music Genome Project

Blog: thelongtail.com

Blog: thelongtail.com

Long Tail The future of business is selling less for more The economics of abundance Creative squandering Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all Market of one is the biggest of all? The “getting small” of business: Combine enough non hits on the Long Tail and you've got a market bigger than the hits! "The biggest money is in the smallest sales.“ Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000 The market for books not sold in the bookstore is larger than those that are! Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print”

The future of business is selling less for more

The economics of abundance

Creative squandering

Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all

Market of one is the biggest of all?

The “getting small” of business:

Combine enough non hits on the Long Tail and you've got a market bigger than the hits!

"The biggest money is in the smallest sales.“

Barnes & Noble carries 130,000 books

More than half Amazon sales from OUTSIDE top 130,000

The market for books not sold in the bookstore is larger than those that are!

Google makes most of its money from small advertisers

eBay the same

Children today will grow up never knowing the meaning of “out of print”

Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com

Anatomy of the Long Tail Courtesy Wired magazine

Courtesy Wired magazine

Exponential Growth of Computing: source: www.kurzweilai.net

Exponential Growth of Human Lifespan: * Centenarians = people over 100 years old *

The Future is a Monstrous & Marvelous M A S H u P ! Want to join? Wayne Hodgins

That’s SOOOooooo yesterday Dad! Wayne’s definition: A mash up is a unique assembly of individual things from more than one source into a single integrated whole. Mashups are for EVERYTHING! Music Content Wiki, blogs Searching/finding Tag Clouds Events Competencies, people

Wayne’s definition:

A mash up is a unique assembly of individual things from more than one source into a single integrated whole.

Mashups are for EVERYTHING!

Music

Content

Wiki, blogs

Searching/finding

Tag Clouds

Events

Competencies, people

Mashups simplified: You already know the model Think Lego blocks!

What’s coming next? Mashups for the Masses Content management for the rest of us: Joomla! LifeRay Druple Personalized Content assembly: Web presence for everyone from Grandma to Geek Zune New user interfaces and HCI Eg “Sugar” interface on $100 laptop from OLPC Mapping & Location Based data and context Ubiquitous Feedback loops Today’s examples include Pandora, StumbleUpon Ties to performance (especially peak performance) Widgets Universal widget API Virtual interoperatbility Context capture and management Activity centric (vs applications) Automated Metadata Generation

Mashups for the Masses

Content management for the rest of us:

Joomla!

LifeRay

Druple

Personalized Content assembly:

Web presence for everyone from Grandma to Geek

Zune

New user interfaces and HCI

Eg “Sugar” interface on $100 laptop from OLPC

Mapping & Location Based data and context

Ubiquitous Feedback loops

Today’s examples include Pandora, StumbleUpon

Ties to performance (especially peak performance)

Widgets

Universal widget API

Virtual interoperatbility

Context capture and management

Activity centric (vs applications)

Automated Metadata Generation

Innovation not replication!

Innovation not replication! Let’s stop “flapping” and replicating past artifacts It is NOT about flapping faster!! Let’s start thinking DIFFERENTLY !! How does this apply to YOU?!

Let’s stop “flapping”

and replicating past artifacts

It is NOT about flapping faster!!

Let’s start thinking

DIFFERENTLY !!

Thanks ! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins