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Salzburg Keynote March 27, 2007
 

Salzburg Keynote March 27, 2007

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keynote "The Snowflake Effect" to the Autodesk EMEA MCAD Tech Camp 2007 in Salzburg Austrial

keynote "The Snowflake Effect" to the Autodesk EMEA MCAD Tech Camp 2007 in Salzburg Austrial

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Salzburg Keynote March 27, 2007 Salzburg Keynote March 27, 2007 Presentation Transcript

  • Tech Camp 2007 The Snowflake Effect Unique is What We Seek! Wayne Hodgins
  • [email_address] www.autodesk.com/waynehodgins Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
  • Seeing Patterns & Trends:
  • WARNING: Time Warp Ahead!!
  • It’s ALL Yours!
    • For Questions & Comments please contact:
    • [email_address]
    • For slides, blogs, podcasts and more:
    • www.autodesk.com/waynehodgins
  • www.creativecommons.org
  • Disruptive Innovation!
    • There’s one in YOUR future!!
    • And another one right behind it!
  • Perfecting the Irrelevant?!!
    • Are we all
    • very
    • very
    • very
    • busy doing this???
  • Solution:
    • Don’t confuse your ACTIVITIES with your VALUE PROPOSITION!
    • Work at figuring out what YOUR Value Proposition is:
      • You personally
      • Your team
      • Autodesk Inc.
  • The Snowflake Effect Unique is What We Seek! Wayne Hodgins
  • The Snowflake Effect: The ideal is getting to “just right*”…
    • Just the right CONTENT , to
    • Just the right PERSON , with
    • Just the right PARTNERS , at
    • Just the right TIME , on
    • Just the right DEVICE , in
    • Just the right CONTEXT , and
    • Just the right WAY ………
    • * not to be confused with perfection!!
    UP
  • The Snowflake Effect
    • M a S S P e R S O N A L i Z A T i O N
      • (Or if you insist on a prefix call it..)
    • me Learning!
    • Personalized Learning Experiences for every person every day
      • all 6.6 billion of us -- every day!!
    • Just for me and just right:
      • Time, place, amount, device, medium, way…
      • On demand, adaptive
    • Markets of one: Billions of Markets
    • Learning in ALL forms:
      • Formal AND informal
      • not just online, on computer, on screen, etc, but every where, every time
    • “ Capitalizing on EVERY Teachable Moment”
  • The Learning* IMPERATIVE * and UN learning
  • Skills of the Future:
      • “ The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
    • - Alvin Toffler
  • UN Learning
    • Not to be confused with Forgetting!
    • UNlearning is about consciously getting rid of previous habits, thinking, practices and mental models and approaches so that they can be replaced by entirely new ones. So let’s take a closer look at this new skill of the future.
    • it is becoming not only the NEW skill of the future but a new IMPERATIVE for survival and success of all organizations, nations and individuals
    • * See Off Course – On Target for “Unlearning” podcast with full transcript, and many more like it.
  • The Learning (and UN learning) IMPERATIVE:
    • End of the automation and “technology 101” era
    • Design examples for Unlearning:
      • Design vs. drafting approach
      • Intelligent object based design
      • Functional design
      • Intelligent Model based design
    • Emotional design
      • Eg. iPOD success over multitude of other music players even though it is often a technically inferior choice
  • How & why is UN Learning an imperative?
    • Human Performance & Productivity depend upon it
    • Change is becoming exponential! Faster, Bigger, more disruptive.
    • Exponential change requires exponential learning which requires Unlearning
    • WE are the problem! (and the solution)
      • our human behavior is the single biggest obstacle to our being able to benefit from innovation and to our future productivity and performance
    • Example:
      • UNlearning the habit of naming files or directories
        • Using metadata approach instead
        • One of the key challenges for Microsoft re the value of Vista
  • TAG you’re it! The Learning IMPERATIVE Amount Time Rate of New Technology Introduction & Innovation T echnology A ssimilation G ap Rate at Which Marketplace and Individuals Assimilate And VALUE!!
  • Practicing & Playing with UNLearning
    • Wear your watch on the other hand
    • Fold your arms or hands the “other way”
    • Stop naming files and directories
    • It WILL be uncomfortable. Get over it! Get used to it!
    • If you can, try to push through the very uncomfortable stage of doing these and maintain for three weeks.
    • Pay attention to your experiences in doing these and build your UNlearning skills as you do.
    • Help others to do the same, it’s a skill we ALL need to perfect!
  • INTO the FUTURE: DESIGN
  • DESIGN is THE differentiator of the Future:
      • “ businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to make their offerings transcendent, physically beautiful and emotionally compelling."
      • "the MFA is the new MBA“
    • Daniel Pink
    MFA = Master of Fine Arts MBA = Master of Business Administration
  • The LONG TAIL Economy of ABUNDANCE “ The Future of Business is Selling LESS of MORE” - Chris Anderson
  • Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
  • Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
    • Blog: thelongtail.com
  • Long Tail
    • The future of business is selling less for more
    • The economics of abundance
      • Creative squandering
      • Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all
    • Market of one is the biggest of all?
    • The “getting small” of business:
      • Combine enough non hits on the Long Tail and you've got a market bigger than the hits!
        • "The biggest money is in the smallest sales.“
          • Barnes & Noble carries 130,000 books
          • More than half Amazon sales from OUTSIDE top 130,000
        • The market for books not sold in the bookstore is larger than those that are!
          • Google makes most of its money from small advertisers
          • eBay the same
          • Children today will grow up never knowing the meaning of “out of print”
    • Stuck in the physical world for our frame of reference
    • Transform from mass markets to mass marketing
    • Finding vs.. searching
      • Collaborative filtering, social recommender systems, pattern recognition
  • Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
  • Anatomy of the Long Tail Courtesy Wired magazine
  • Courtesy Wired magazine
  • Premature Arrival of the Future The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today!
  • Pandora and the Music Genome Project
  •  
  • Long Tail Learning:
    • Mass customization and personalization of learning experiences.
    • Deeply contextual
    • Extending the spectrum of information students discover
    • Imagine having a “Pandora” for other/all content
    • Finding (rather than searching for) “just the right” content at just the right time and in just the right context
  • The RIGHT BRAIN Economy “ The Right Brain will rule the future” - Daniel Pink
  • The Ambidextrous Mind
    • LEFT Brain
    • Sequential reasoning
    • Analysis
    • text
    • RIGHT Brain
    • Holistic reasoning
    • Synthesis
    • context
    • images
    • Pattern recognition
    • Interpret emotions and non verbal
  • Right Brain Economy
    • Automation
    • Abundance
    • X-Sourcing:
      • OUT Sourcing
      • Crowd Sourcing
  • The RIGHT BRAINED ECONOMY Designing from the Right Side of the Brain:
    • The left brain is necessary but NOT sufficient
    • Well captured by Daniel Pink’s “A Whole New Mind: Why Right-Brainers will Rule the Future”
      • Automation taking over most of the left side roles and jobs
      • The rising “Economy of Abundance” putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design”
  • Whole New Mind: Right brain economy
    • For more info see:
      • http://www.danpink.com/aboutwnm.php
      • Interview of Daniel Pink by Elliott Masie http://www.learning2007.com/university/2005/8/10/dan-pink-interview-a-whole-mind-audio-podcast-text-transcript-new.html
      • “ A Whole New Mind for a Flat World”, article by Richard M. Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf
      • Don Norman:
        • The Design of Everyday Things
        • Emotional Design
  • INTO the FUTURE: DESIGN
  • Future of Design and the people within:
    • Project based
    • Multi-discipline
    • Collaborative
    • Holistic and heuristic
    • Right brain dominated
    • Design for the economy of abundance
  • The Future of Design & Work:
    • Bad news:
      • the future will be dominated by right brain female thinkers.
    • Good news:
      • this is all about the brain, not the body!
        • (applies equally to all of us)
    • Anyone can (and needs to) develop an “ambidextrous and transgender mind”
      • Most (including women) needing to ADD “female brain” and “right brain” skills and thinking.
  • Redefining Design examples:
    • Functional design
    • Emotional design
    • Design of everyday things
      • For a world of abundance
    • “ Do good” Design
      • Green or “E” design
      • SUSTAINABLE design
    • Design of and for the “virtual world”,
      • Moving beyond the design of “physical things”
      • Movies, special effects
      • Intelligent modeling
      • Virtual world “products”
        • Eg need to design and “build” most everything in the “real world” in virtual worlds such as Second Life
  • Some skills of the Future:
    • Learning
      • + UN learning + RE learning
    • Design
      • redefined
    • Heuristics
      • Finding solutions, solving problems through trial and error, learning from failures
    • Story telling
      • Narrative threads, multiple
    • Synthesis
      • Putting pieces together to create whole new combinations
      • mashups
    • Smart decision making
    • Finding (vs. searching)
    • Semantics (meaning)
    • Abstracting
      • Characterizing attributes
      • Tagging (metadata), relationships, patterns
    • Collaboration
      • Contribution, articulation, listening
  • Thoughts for the Future:
    • Think UNIVERSAL and NOT NATIONAL when it comes to the skills, knowledge and capabilities of the future.
    • Develop execution strategies that adapt and adopt these to leverage local, national and cultural contexts
    • Shift towards RIGHT BRAIN dominance
      • Left brain necessary but insufficient
    • Check to see if you and/or your team are very busy “perfecting the irrelevant”
      • Requires that you know YOUR value proposition
  • The Snowflake Effect Unique is What We Seek! Wayne Hodgins
  • Are YOU a Snowflake? (or just a flake?)
    • What are YOU doing to develop snowflake solutions for EVERY ONE of your snowflake clients?
    • What is your team, division, company doing to apply the Snowflake Effect ?
  • Thank You! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins
  • INTO the FUTURE: LEARNING