Mechanical Snowflakes in Salzburg

Tech Camp 2007 The Snowflake Wayne Hodgins Effect Unique is What We Seek! 1

President & Co-Founder 0 Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata Strategic Futurist sor dvi wayne.hodgins@autodesk.com cA egi www.autodesk.com/waynehodgins rat St March 27, 2007 2

Seeing Patterns & Trends: Wayne Hodgins March 27, 2007 3

WARNING: Time Warp Ahead!! Wayne Hodgins March 27, 2007 4

It’s ALL Yours! Wayne Hodgins For Questions & Comments please contact: wayne.hodgins@autodesk.com For slides, blogs, podcasts and more: www.autodesk.com/waynehodgins March 27, 2007 5

Wayne Hodgins www.creativecommons.org March 27, 2007 6

Disruptive Innovation! Wayne Hodgins • There’s one in YOUR future!! • And another one right behind it! March 27, 2007 7

Perfecting the Irrelevant?!! Wayne Hodgins Are we all very very very busy doing this??? March 27, 2007 8

Solution: Wayne Hodgins • Don’t confuse your ACTIVITIES with your VALUE PROPOSITION! • Work at figuring out what YOUR Value Proposition is: You personally  Your team  Autodesk Inc.  March 27, 2007 9

The Snowflake Effect Wayne Hodgins Unique is What We Seek! 10

The Snowflake Effect: UP Wayne Hodgins The ideal is getting to “just right*”… • Just the right CONTENT, to • Just the right PERSON, with • Just the right PARTNERS, at • Just the right TIME, on • Just the right DEVICE, in • Just the right CONTEXT, and • Just the right WAY ……… * not to be confused with perfection!! 11 © 2006 Autodesk

The Snowflake Effect MaSS PeRSONALiZATiON Wayne Hodgins (Or if you insist on a prefix call it..) meLearni ng! • Personalized Learning Experiences for every person every day all 6.6 billion of us -- every day!!  • Just for me and just right: Time, place, amount, device, medium, way…  On demand, adaptive  • Markets of one: Billions of Markets • Learning in ALL forms: Formal AND informal  not just online, on computer, on screen, etc, but every where, every time  “Capitalizing on EVERY Teachable Moment” 12 © 2006 Autodesk

The Learning* IMPERATIVE * and UN learning March 27, 2007 13

Skills of the Future: Wayne Hodgins “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.quot; - Alvin Toffler March 27, 2007 14

UN Learning Wayne Hodgins • Not to be confused with Forgetting! • UNlearning is about consciously getting rid of previous habits, thinking, practices and mental models and approaches so that they can be replaced by entirely new ones. So let’s take a closer look at this new skill of the future. • it is becoming not only the NEW skill of the future but a new IMPERATIVE for survival and success of all organizations, nations and individuals * See Off Course – On Target for “Unlearning” podcast with full transcript, and many more like it. March 27, 2007 15

The Learning (and UN learning) IMPERATIVE: Wayne Hodgins • End of the automation and “technology 101” era • Design examples for Unlearning: Design vs. drafting approach  Intelligent object based design  Functional design  Intelligent Model based design  • Emotional design Eg. iPOD success over multitude of other music players even  though it is often a technically inferior choice March 27, 2007 16

How & why is UN Learning an imperative? Wayne Hodgins • Human Performance & Productivity depend upon it • Change is becoming exponential! Faster, Bigger, more disruptive. • Exponential change requires exponential learning which requires Unlearning • WE are the problem! (and the solution) our human behavior is the single biggest obstacle to our  being able to benefit from innovation and to our future productivity and performance • Example: UNlearning the habit of naming files or directories  Using metadata approach instead  One of the key challenges for Microsoft re the value of Vista  March 27, 2007 17

TAG you’re it! The Learning IMPERATIVE Wayne Hodgins Technology Assimilation Rate of New Amount Gap Technology Introduction & Innovation Rate at Which Marketplace and Individuals Assimilate And VALUE!! Time March 27, 2007 18

Practicing & Playing with UNLearning Wayne Hodgins • Wear your watch on the other hand • Fold your arms or hands the “other way” • Stop naming files and directories • It WILL be uncomfortable. Get over it! Get used to it! • If you can, try to push through the very uncomfortable stage of doing these and maintain for three weeks. • Pay attention to your experiences in doing these and build your UNlearning skills as you do. • Help others to do the same, it’s a skill we ALL need to perfect! March 27, 2007 19

INTO the FUTURE: DESIGN March 27, 2007 20

DESIGN is THE differentiator of the Future: Wayne Hodgins “ businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to make their offerings transcendent, physically beautiful and emotionally compelling.quot; quot;the MFA is the new MBA“ - Daniel Pink MFA = Master of Fine Arts MBA = Master of Business Administration March 27, 2007 21

The LONG TAIL Economy of ABUNDANCE “The Future of Business is Selling LESS of MORE” - Chris Anderson March 27, 2007 22

Abundance Scarcity Wayne Hodgins March 27, 2007 With thanks to Chris Anderson see his blog www.longtail.com 23

Abundance Scarcity Wayne Hodgins March 27, 2007 With thanks to Chris Anderson see his blog www.longtail.com 24

Wayne Hodgins Blog: thelongtail.com March 27, 2007 25

Long Tail Wayne Hodgins •The future of business is selling less for more •The economics of abundance §Creative squandering §Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all •Market of one is the biggest of all? •The “getting small” of business: Combine enough non hits on the Long Tail and you've got a market bigger than the hits! quot;The biggest money is in the smallest sales.“  Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000 The market for books not sold in the bookstore is larger than those that are!  Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print” •Stuck in the physical world for our frame of reference •Transform from mass markets to mass marketing •Finding vs.. searching Collaborative filtering, social recommender systems, pattern recognition March 27, 2007 26

Wayne Hodgins Scarcity Abundance March 27, 2007 With thanks to Chris Anderson see his blog www.longtail.com 27

Anatomy of the Long Tail Wayne Hodgins Courtesy Wired magazine March 27, 2007 28

Wayne Hodgins March 27, 2007 Courtesy Wired magazine 29

Premature Arrival of the Future Wayne Hodgins The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today! March 27, 2007 30

Pandora and the Music Genome Project Wayne Hodgins March 27, 2007 31

Wayne Hodgins March 27, 2007 32

Long Tail Learning: Wayne Hodgins • Mass customization and personalization of learning experiences. • Deeply contextual • Extending the spectrum of information students discover • Imagine having a “Pandora” for other/all content • Finding (rather than searching for) “just the right” content at just the right time and in just the right context March 27, 2007 33

The RIGHT BRAIN Economy “The Right Brain will rule the future” - Daniel Pink March 27, 2007 34

The Ambidextrous Mind Wayne Hodgins • LEFT Brain • RIGHT Brain • Sequential reasoning • Holistic reasoning • Analysis • Synthesis • text • context • images • Pattern recognition • Interpret emotions and non verbal March 27, 2007 35

Right Brain Economy Wayne Hodgins • Automation • Abundance • X-Sourcing: OUT Sourcing  Crowd Sourcing  March 27, 2007 36

The RIGHT BRAINED ECONOMY Designing from the Right Side of the Brain: Wayne Hodgins • The left brain is necessary but NOT sufficient • Well captured by Daniel Pink’s “ A Whole N Mind: Why ew Right-Brainers will Rule the Future” Automation taking over most of the  left side roles and jobs The rising “Economy of Abundance”  putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design” March 27, 2007 37

Whole New Mind: Right brain economy Wayne Hodgins • For more info see: http://www.danpink.com/aboutwnm.php  Interview of Daniel Pink by Elliott Masie  http://www.learning2007.com/university/2005/8/10/dan-pink-interview “A Whole New Mind for a Flat World”, article by Richard M.  Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf Don Norman:  The Design of Everyday Things  Emotional Design  March 27, 2007 38

INTO the FUTURE: DESIGN March 27, 2007 39

Future of Design and the people within: Wayne Hodgins • Project based • Multi-discipline • Collaborative • Holistic and heuristic • Right brain dominated • Design for the economy of abundance March 27, 2007 40

The Future of Design & Work: Wayne Hodgins • Bad news: the future will be dominated by right brain female thinkers.  • Good news: this is all about the brain, not the body!  (applies equally to all of us)  • Anyone can (and needs to) develop an “ambidextrous and transgender mind” Most (including women) needing to ADD “female brain” and “right  brain” skills and thinking. March 27, 2007 41

Redefining Design examples: Wayne Hodgins • Functional design • Emotional design • Design of everyday things For a world of abundance  • “Do good” Design Green or “E” design  SUSTAINABLE design  • Design of and for the “virtual world”, Moving beyond the design of “physical things”  Movies, special effects  Intelligent modeling  Virtual world “products”   Eg need to design and “build” most everything in the “real world” in virtual worlds such as Second Life March 27, 2007 42

Some skills of the Future: • Learning Wayne Hodgins + UN learning + RE learning  • Design redefined  • Heuristics Finding solutions, solving problems through trial and error, learning from failures  • Story telling Narrative threads, multiple  • Synthesis Putting pieces together to create whole new combinations  mashups  • Smart decision making • Finding (vs. searching) • Semantics (meaning) • Abstracting Characterizing attributes  Tagging (metadata), relationships, patterns  • Collaboration Contribution, articulation, listening  March 27, 2007 43

Thoughts for the Future: Wayne Hodgins • Think UNIVERSAL and NOT NATIONAL when it comes to the skills, knowledge and capabilities of the future. • Develop execution strategies that adapt and adopt these to leverage local, national and cultural contexts • Shift towards RIGHT BRAIN dominance Left brain necessary but insufficient  • Check to see if you and/or your team are very busy “perfecting the irrelevant” Requires that you know YOUR value proposition  March 27, 2007 44

The Snowflake Effect Wayne Hodgins Unique is What We Seek! 45

Are YOU a Snowflake? (or just a flake?) Wayne Hodgins • What are YOU doing to develop snowflake solutions for EVERY ONE of your snowflake clients? • What is your team, division, company doing to apply the Snowflake Effect? March 27, 2007 46

Thank Wayne Hodgins You! For Questions & Comments please contact: wayne.hodgins@autodesk.com See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins March 27, 2007 47

INTO the FUTURE: LEARNING March 27, 2007 48

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Mechanical Snowflakes in Salzburg

by Wayne Hodgins on Oct 18, 2007

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