Getting it Right

Slide 1: BAMUG Getting it Right Embassy Suites, Santa Clara CA Wayne Hodgins Oct. 16, 2007 Oct. 16, 2007 1

Slide 2: President & Co-Founder 0 Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata Strategic Futurist sor dvi wayne.hodgins@autodesk.com cA egi www.autodesk.com/waynehodgins rat St Oct. 16, 2007 2

Slide 3: Seeing Patterns & Trends: Wayne Hodgins Oct. 16, 2007 3

Slide 4: WARNING: Time Warp Ahead!! Wayne Hodgins Oct. 16, 2007 4

Slide 5: It’s ALL Yours! Wayne Hodgins For Questions & Comments please contact: wayne.hodgins@autodesk.com For slides, blogs, podcasts and more: www.autodesk.com/waynehodgins Slides available @ http://www.slideshare.net/WayneH/ Oct. 16, 2007 5

Slide 6: www.CreativeCommons.org Wayne Hodgins Oct. 16, 2007 6

Slide 7: Disruptive Innovation! Wayne Hodgins • There’s one in YOUR future!! • And another one right behind it! Oct. 16, 2007 7

Slide 8: Perfecting the Irrelevant?!! Wayne Hodgins Are we all very very very busy doing this??? Oct. 16, 2007 8

Slide 9: Solution: Wayne Hodgins • Don’t confuse your ACTIVITIES with your VALUE PROPOSITION! • Work at figuring out what YOUR Value Proposition is: You personally  Your team  Your department  Your organization  Your industry  Oct. 16, 2007 9

Slide 10: The Snowflake Effect Wayne Hodgins Unique is What We Seek! 10

Slide 11: The Snowflake Effect: UP Wayne Hodgins The ideal is getting to “just right*”… • Just the right CONTENT, to • Just the right PERSON, with • Just the right PARTNERS, at • Just the right TIME, on • Just the right DEVICE, in • Just the right CONTEXT, and • Just the right WAY ……… * not to be confused with perfection!! 11 © 2006 Autodesk

Slide 12: The Snowflake Effect MaSS PeRSONALiZATiON Wayne Hodgins (Or if you insist on a prefix call it..) meLearni ng! • Personalized Learning Experiences for every person every day all 6.6 billion of us -- every day!!  • Just for me and just right: Time, place, amount, device, medium, way…  On demand, adaptive  • Markets of one: Billions of Markets • Learning in ALL forms: Formal AND informal  not just online, on computer, on screen, etc, but every where, every time  “Capitalizing on EVERY Teachable Moment” 12 © 2006 Autodesk

Slide 13: The RIGHT BRAIN Economy “The Right Brain will rule the future” - Daniel Pink Oct. 16, 2007 13

Slide 14: The Ambidextrous Mind Wayne Hodgins • LEFT Brain • RIGHT Brain • Sequential reasoning • Holistic reasoning • Analysis • Synthesis • text • context • images • Pattern recognition • Interpret emotions and non verbal Oct. 16, 2007 14

Slide 15: Right Brain Economy Wayne Hodgins • Automation • Abundance • X-Sourcing: OUT Sourcing  Crowd Sourcing  Oct. 16, 2007 15

Slide 16: The RIGHT BRAINED ECONOMY Designing from the Right Side of the Brain: Wayne Hodgins • The left brain is necessary but NOT sufficient • Well captured by Daniel Pink’s “ A Whole N Mind: Why ew Right-Brainers will Rule the Future” Automation taking over most of the  left side roles and jobs The rising “Economy of Abundance”  putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design” Oct. 16, 2007 16

Slide 17: Whole New Mind: Right brain economy Wayne Hodgins • For more info see: http://www.danpink.com/aboutwnm.php  Interview of Daniel Pink by Elliott Masie  http://www.learning2007.com/university/2005/8/10/dan-pink-interview “A Whole New Mind for a Flat World”, article by Richard M.  Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf Don Norman:  The Design of Everyday Things  Emotional Design  Oct. 16, 2007 17

Slide 18: INTO the FUTURE: DESIGN Oct. 16, 2007 18

Slide 19: DESIGN is THE differentiator of the Future: Wayne Hodgins “ businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to make their offerings transcendent, physically beautiful and emotionally compelling.\" \"the MFA is the new MBA“ - Daniel Pink MFA = Master of Fine Arts MBA = Master of Business Administration Oct. 16, 2007 19

Slide 20: The LONG TAIL Economy of ABUNDANCE “The Future of Business is Selling LESS of MORE” - Chris Anderson Oct. 16, 2007 20

Slide 21: Abundance Scarcity Wayne Hodgins Oct. 16, 2007 With thanks to Chris Anderson see his blog www.longtail.com 21

Slide 22: Abundance Scarcity Wayne Hodgins Oct. 16, 2007 With thanks to Chris Anderson see his blog www.longtail.com 22

Slide 23: Wayne Hodgins Blog: thelongtail.com Oct. 16, 2007 23

Slide 24: Long Tail Wayne Hodgins •“The future of business is selling less of more.” •The economics of abundance §Creative squandering §Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all •Market of one is the biggest of all? •The “getting small” of business: Combine enough non hits on the Long Tail and you've got a market bigger than the hits! \"The biggest money is in the smallest sales.“  Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000 The market for books not sold in the bookstore is larger than those that are!  Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print” •Stuck in the physical world for our frame of reference •Transform from mass markets to mass marketing •Finding vs.. searching Collaborative filtering, social recommender systems, pattern recognition Oct. 16, 2007 24

Slide 25: Wayne Hodgins Scarcity Abundance Oct. 16, 2007 With thanks to Chris Anderson see his blog www.longtail.com 25

Slide 26: Anatomy of the Long Tail Wayne Hodgins Courtesy Wired magazine Oct. 16, 2007 26

Slide 27: Wayne Hodgins Oct. 16, 2007 Courtesy Wired magazine 27

Slide 28: Premature Arrival of the Future Wayne Hodgins The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today! Oct. 16, 2007 28

Slide 29: Pandora and the Music Genome Project Wayne Hodgins Oct. 16, 2007 29

Slide 30: Wayne Hodgins Oct. 16, 2007 30

Slide 31: INTO the FUTURE: DESIGN Oct. 16, 2007 31

Slide 32: Future of Design and the people within: Wayne Hodgins • Project based • Multi-discipline • Collaborative • Holistic and heuristic • Right brain dominated • Design for the economy of abundance Oct. 16, 2007 32

Slide 33: The Future of Design & Work: Wayne Hodgins • Bad news: the future will be dominated by right brain female thinkers.  • Good news: this is all about the brain, not the body!  (applies equally to all of us)  • Anyone can (and needs to) develop an “ambidextrous and transgender mind” Most (including women) needing to ADD “female brain” and “right  brain” skills and thinking. Oct. 16, 2007 33

Slide 34: Redefining Design examples: Wayne Hodgins • Functional design • Emotional design • Design of everyday things For a world of abundance  • “Do good” Design Green or “E” design  SUSTAINABLE design  • Design of and for the “virtual world”, Moving beyond the design of “physical things”  Movies, special effects  Intelligent modeling  Virtual world “products”   Eg need to design and “build” most everything in the “real world” in virtual worlds such as Second Life Oct. 16, 2007 34

Slide 35: Some skills of the Future: • Learning Wayne Hodgins + UN learning + RE learning  • Design redefined  • Heuristics Finding solutions, solving problems through trial and error, learning from failures  • Story telling Narrative threads, multiple  • Synthesis Putting pieces together to create whole new combinations  mashups  • Smart decision making • Finding (vs. searching) • Semantics (meaning) • Abstracting Characterizing attributes  Tagging (metadata), relationships, patterns  • Collaboration Contribution, articulation, listening  Oct. 16, 2007 35

Slide 36: Thoughts for the Future: Wayne Hodgins • Think UNIVERSAL and NOT NATIONAL when it comes to the skills, knowledge and capabilities of the future. • Develop execution strategies that adapt and adopt these to leverage local, national and cultural contexts • Shift towards RIGHT BRAIN dominance Left brain necessary but insufficient  • Check to see if you and/or your team are very busy “perfecting the irrelevant” Requires that you know YOUR value proposition  Oct. 16, 2007 36

Slide 37: The Snowflake Effect Wayne Hodgins Unique is What We Seek! 37

Slide 38: Are YOU a Snowflake? (or just a flake?) Wayne Hodgins • What are YOU doing to develop snowflake solutions for EVERY ONE of your snowflake clients? • What is your team, division, company doing to apply the Snowflake Effect? Oct. 16, 2007 38

Slide 39: Innovation not replication! Wayne Hodgins 39

Slide 40: Innovation not replication! Wayne Hodgins Let’s stop “flapping” and replicating past artifacts It is NOT about flapping faster!! Let’s start thinking DIFFERENTLY!! How does this apply to YOU?! 40

Slide 41: Thank Wayne Hodgins You! For Questions & Comments please contact: wayne.hodgins@autodesk.com See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins 41