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Facebook workshop content summary
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Facebook workshop content summary

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Content summary of the Facebook workshop.

Content summary of the Facebook workshop.

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  • 1. ContentsIntroduction .............................................................................................................................Facebook & You ...................................................................................................................... Profile & Timeline ................................................................................................................. Activity Log Button ............................................................................................................... Public Profile Check ............................................................................................................. Wrong use of Profiles...........................................................................................................Designing for Facebook........................................................................................................... Profile Cover photo and ‘icon’ design ................................................................................... Important design notes ........................................................................................................ Automatic cover creation .....................................................................................................Pictures, pictures, pictures ...................................................................................................... Photos / Wall Photos / Albums ............................................................................................. Managing your Photos .........................................................................................................Summary of all sizes ............................................................................................................... Cover image & Profile picture ........................................................................................... Custom Tabs .................................................................................................................... Single image update......................................................................................................... Highlighted image, Life Event image & Milestone image .................................................. Bonus: creative Album thumbnail gallery .............................................................................You & the people ..................................................................................................................... Friend Lists .......................................................................................................................... Friends List visibility ......................................................................................................... Creating and managing your own Lists ............................................................................. Groups ................................................................................................................................. Group Chat....................................................................................................................... Creating documents & sharing files ..................................................................................
  • 2. Events.................................................................................................................................. Checking in to Events ....................................................................................................... Inviting people to an event ................................................................................................ Chat, mobile & video calling ................................................................................................. Deleting Facebook Chat history........................................................................................ Facebook Messenger for Windows................................................................................... Tagging Friends ...................................................................................................................Pages ...................................................................................................................................... Merging a Profile to a Page.................................................................................................. Merging duplicate Pages...................................................................................................... Company information ........................................................................................................... Why do you want to be on Facebook? ................................................................................. You want to extend your brand/company profile with a social asset. ................................ You just want an additional PR channel. .......................................................................... You want to contribute meaningful to your audience. ....................................................... Best time to share on Facebook .......................................................................................... Creating attractive content ................................................................................................... 10 good tips to help you create good updates .................................................................. 7 good tips for community management ........................................................................... Promoting your Page and Profile ......................................................................................... e-Mail footers ................................................................................................................... Allowing Subscribers ........................................................................................................ Facebook Places .............................................................................................................. The Like Button or Box .....................................................................................................Metrics .................................................................................................................................... Reach............................................................................................................................... Engaged Users ................................................................................................................ People Talking About This ................................................................................................ Virality ..............................................................................................................................
  • 3. Privacy .................................................................................................................................... Learn the Privacy Basics ..................................................................................................... Control How You Share outside Facebook .......................................................................... Privacy Controls by Feature ................................................................................................. Control Who Can Find You ..................................................................................................Creating personas to define your audience ............................................................................. Worksheet example..........................................................................................................Three Guiding Principles .........................................................................................................Apps ........................................................................................................................................ Building Facebook Apps ...................................................................................................... Creating a Page Tab ............................................................................................................ Apps for your Timeline .........................................................................................................Extras ...................................................................................................................................... you@facebook.com ............................................................................................................. Facebook Questions ............................................................................................................Terminating your Facebook account........................................................................................Sources ...................................................................................................................................

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